Agents Of Chinese Garment Enterprises Face Buyers Directly.
China has thousands, tens of thousands of garment enterprises, and clothing enterprises have dozens or even hundreds of agents. The huge number is going to be dominated by a larger market demand - buyers.
With the domestic clothing agency system becoming the dominant market player, the buyer group has moved to the center of the market.
Agents of various brands have become leaders of all kinds of fashion trends in the market, and from their initial purchase and sales to the success of a successful enterprise, it is precisely the experience of a successful buyer.
Today, buyers should play the role of sharing purchases, sales and management for bosses.
Buyers, the new driver of the fashion industry:
From the "seller's market" to the "buyer's market" and then to the increasingly vigorous fashion industry, China's clothing market has undergone a number of changes and developments in just over ten years.
Today, agent brand monopoly has become the main theme of this era.
Compared with the collocation of the major department stores, the stores that are all over the street are obviously more beautiful. A "visual economy" era has come to people's side.
The embarrassment of "thousand shops side" and the theme of "Millennium unchanged" are simply a tragedy for the changing fashion industry and the "eyeball economy" era. In order to avoid such a thing, we have to rely on the buyers who have a keen sense of smell to capture the more fashionable products representing the corporate image and constantly promote the renewal and development of the whole fashion industry.
Buyers make professional profits:
Practice can test truth, but the premise is that truth must be the guide of practice.
Therefore, professional theoretical knowledge has become the basis for guiding work experience.
Since the formation of a professional group, it means that based on professional theoretical knowledge and rich market operation experience, we can reasonably use and exert every ability of a buyer, and truly become the "spokesman" of agents.
The Middle East fashion has brought European buyers who have twenty years of experience and thoroughly analyzed the buyer's profession with professional theories and rich experience.
To know that the annual exhibition and conference site around the world is a process to test the physical strength and energy of a buyer, then a professional buyer has a sportsman like body and a smart mind like the boss, which is the first step in his professional career.
The past buyer's work is almost done by the agent himself, so it is unnecessary to save money and profit for the enterprise.
Now, buyers have already formed a professional group, taking account of their cost and market sales status for their employers to gain maximum benefits. The basic principle is the working principle of this occupational group.
In the process of buying, the buyers' eyes represent the demand of the market, and the bargaining power of the buyer and the knowledge of the professional budget directly affect the amount of expenditure when entering the goods.
The most important function of buyers is to replace the long process of enterprise design, sampling and production.
The perfect use of "bringing ism" not only reduces the expenses for enterprises, reduces the time of selling and listing, but also is the most feasible way to reduce inventory.
And the shortened production process can be turned into profit growth.
In the past, the long design and production time were not fatal to the consumption of manpower and raw materials. However, due to the poor sale of clothing and serious inventory, the financial and material resources in the whole process were almost immeasurable.
Buyers are completely market representative decision-makers.
For enterprises, buyers are a mirror, which can directly reflect the demand of the market.
The information on the market is updated every day. Buyers are the bridge linking the market environment with the enterprise, and the best source of direct feedback to market information for enterprises, far more real and objective than network information.
If it is the purchase behavior of ten thousand consumers and the market mastery ability of buyers, the buyer's "personal buying behavior" can completely achieve the status of enterprises in the market. Only by grasping the market can we remain undefeated in competition.
With more mirrors and more comprehensive feedback from the market, the establishment of an excellent buyer team is a theme for an enterprise to enter the international market.
Nowadays, many Japanese clothing enterprises have established their own overseas buyers offices in these fashionable metropolises of Paris and Milan. Through a complete buyer team, they connect the fashion market networks from all over the world, so that they can analyze the market trend of the whole world more comprehensively and thoroughly, and understand the different needs and purchasing power of consumers in different regions.
This is like opening up its own branches all over the world, so that the sales of enterprises are likely to expand to the whole world.
In this whole process, sales are also an important part of the buyer's profession, and also a direct step to bring profits to agents.
From the specified price to the display of the store, a professional buyer must have the excellent quality of any link, until the sale of clothing is completed, and the real process of purchasing is completed.
Many of these links and previous experience of agents themselves can not be achieved smoothly. Therefore, we must face the practical needs of buyer specialization.
Fashion buyer training to promote the realization of "three win":
The absence of a systematic vocational education system is one of the main reasons for the scarcity of buyers in China.
Today, a group of real professional buyers begin to move from decadent fashion to the market.
Decadent fashion is adapted to the needs of the enterprise, with the strength of the buyer.
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