Eight Changes In Home Decoration Market, Consumers Are Concerned About Hot Spots

If you are now decorating, what are you more concerned about? What kind of service can you enjoy in the home furnishing company? How much is the average value change of the home decoration increased compared to two years ago? Do you understand the popular style of home decoration now? According to the market changes in the past two years, the reporter conducted a survey of the brand home decoration company, and found that today's consumers pay more attention to the price performance ratio, and pay more attention to the service feeling in the home decoration company, and the home decoration company is also committed to providing more systematic and satisfactory services.

First,

Change: the trend of consumers' rational consumption is more and more obvious.

Consumers may pay more attention to prices two years ago, but in the past two years, consumers are more concerned about the combined factors.

"Before, prices may be more consumers' concerns."

But now, the trend of consumers' rational consumption is more and more obvious.

Although they are concerned about prices, they will also focus on promotional activities, but they will not choose home decoration companies simply because of their price.

"Price is on the one hand, but more emphasis on construction quality and environmental factors."

Li Binghua, general manager of Beijing industrial peak, believes that consumers are concerned about design, engineering, environmental protection and other factors, and even consumers are concerned about the service experience in the whole process of home decoration.

The reason is that the change of the consumer group has led directly to their changes in the home decoration market.

Jin Bo, manager of Beijing branch of broadda decoration, believes that in the past one or two years, the consumer's cognition has improved. For example, the design fees are collected or accepted by most consumers. Consumers are more willing to pursue better things.

The choice of brand home decoration companies, consumers are more clear, or more targeted.

In this case, low price is no longer the deciding factor of consumers, but whether the price provided by decoration companies can meet the requirements of consumers in various aspects of design, engineering or consumer psychology.

Two.

Changes: two years ago, the Jiezhuang market was very busy. Almost every year, there were some new patterns or new models.

But now, the home improvement market is moving towards silence.

Two years ago, the goal of Jiezhuang company was more "grabbing shares and assembling scale". The price war was fought, but now the battlefield of home decoration company has shifted from price to value.

The reason is that the pformation of consumers has promoted the pformation of home decoration companies.

Home decoration company began to attach importance to the service to consumers, and strive to provide consumers with better services.

At the same time, home improvement companies are trying to build their own brands.

"Even if it's a promotion, we should also strive to maintain our image."

Beijing Changchun, deputy general manager of Yuzhou decoration company, believes that the calm of the Jiezhuang market is actually "returning to the standard".

"The home decoration industry is no longer so fancy, but is doing more essential things, striving to improve core competitiveness, improve project quality and enhance the essence of service."

She believes that after the elimination of the market, it is easy to operate and choose the best way to stay.

This "Silence" actually contains more contents.

Three.

Change: compared to the home decoration market two years ago, the cost of decoration now obviously is much higher.

Combined with statistics from several Jiezhuang companies, the average value of home decoration increased by 20% - 30% compared to two years ago.

The average single value of individual companies varies even higher with their location.

Reason: Jin Bo analysis, the average growth of home decoration part can be divided into the following three aspects - the cost has increased by 10%; the service quality improvement price is about 5%-10%; and the price increase caused by the design demand has accounted for about 5%-10%.

"One is the increase of costs, the most fundamental factor is the increase of materials and labor costs; the reduction of preferential prices has also led to price increases; in addition, the requirements of the customer groups have increased, and the standard of the home decoration company has higher requirements for the project. For example, the location of the hole and the straight angle of yin and yang are the necessary items. The upgrading of the design level and the upgrading of the materials are also important reasons for the price increase."

Chang Chun also believes that home improvement companies provide a higher level of service is also part of the price increase.

Compared with two years ago, from the construction point of view, since the "standard project" was launched, all the home decoration companies began to pay attention to the construction environment: the construction site was getting cleaner and cleaner, the construction workers were wearing uniform clothing, some parts of the home decoration company were even equipped with vacuum cleaners, the construction environment had been greatly improved, and more hygienic and clean; from the service provided by the designer, from the simple design drawings to the perfection of various design drawings, the standards were stricter and the service was more meticulous, such as requiring designers to accompany the selection of materials and other services.

And the more systematic link of all links, the attention of each node will make consumers more worried.

"The improvement of service content is a very important reason."

In addition, management fee and design fee increase is also a factor that can not be ignored in the increase of average value of home decoration.

Four.

Change: after two years, the biggest change in home improvement services is the service mode from home decoration to home.

Two years ago, the home decoration market, the brand home decoration company is more to provide "basic decoration", including water electricians, woodworking, oil workers, brickwork.

But now, the service mode of Jiezhuang company begins to turn to the whole process of home service, including design, late accessories, etc. the basic decoration is only one of the most basic services.

"Originally only focusing on a house, and now considering the whole living environment, from design, construction, accessories, services and other links."

Many home improvement companies have launched "bags in check" services, so that consumers with blind spots need to tell designers.