Olympic Sponsorship Companies Consider Themselves Successful: The Biggest Gain Is Brand Promotion.

In the Beijing Olympic Games, the input-output ratio of sponsoring enterprises is one of the topics of high concern.

A few days ago, the relevant enterprises calculated a "Olympic economic account" for journalists.

Although no specific figures have been quantified, the corresponding threshold for the sponsors at different levels of the Olympic Games has long been set.

At the Beijing Olympics, the top sponsors, including Lenovo and Coca-Cola, spent at least 65 million dollars to get the qualification.

In addition, there are even several times or even more than ten times to invest in promoting products and publicity.

For many Chinese enterprises sponsoring the Olympic Games, "carrot and stick" is a common practice.

We should improve product quality, adjust product structure, improve service level, improve staff quality, etc., while promoting the public welfare activities with the help of the Olympic Games, setting up corporate citizenship image.

In order to make clothing fit and comfortable, Heng Yuan Xiang has set up a team of "quantity teacher" to achieve "one person, one yard, volume customization", and has completed the collection and analysis of the Olympic sports official's figure data from all over the world, and updated the computer human body database.

The People's Insurance Company of China Group is the sole domestic insurance partner of the Beijing Olympic Games. It has customized five Olympic insurance policies with independent intellectual property rights for the Olympic Games. It provides comprehensive liability insurance, racing motor vehicle insurance, property insurance, group personal accident insurance and volunteer insurance, providing insurance services for some 150 thousand people and 8000 vehicles.

Ding Yunzhou, vice president of PICC, said that as a relatively large insurance and financial enterprise in China, we pay attention to the business benefits of the enterprises themselves, and at the same time pay attention to giving full play to the social responsibilities of the enterprises, serving the society and giving back to the society.

Li Fucheng, chairman of Beijing Yanjing Brewery Group Company, summed up the gains and losses of the sponsorship of the Olympic Games.

"No brand competition is incompetent competition, no brand market is a fragile market, no brand enterprise is a dangerous enterprise."

Li Fucheng said.

Through Olympic marketing, Yanjing pformed a large number of tangible assets into intangible assets, completed product restructuring, improved product inspection standards, and greatly improved production, processing, logistics and staff quality.

"In the process of participating in the Olympic Games, we learned a lot of operation strategies. We will use these strategies in the future brand promotion."

Heng Yuan Xiang's brand center director Li Wei said.

In addition, by sponsoring the Beijing Olympic Games, enterprises can make more consumers better understand the brand and increase brand awareness, reputation and loyalty all over the world.

Beijing Olympic Games can not belittled the pulling force of brand value.

The brand value of Yili Group has increased significantly from three yuan in 2005 to 21 billion 35 million yuan in 2008, according to statistics from the world famous brand value assessment agency, "world brand laboratory". Since its sponsorship as an Olympic sponsor, the brand value of Yili Group has increased significantly in the past 13 billion 612 million years.

Song Zhe, chairman of COFCO wine industry, said that the sponsorship of Beijing Olympic Games by the Great Wall wine is of great significance to "enhancing the national brand and enhancing the international status of Chinese wine".

"The popularity and reputation of the brand will be improved through the Olympic Games.

Through the exclusive supply of the Beijing Olympic Games, the world guests have sampled the national brand wine produced by China, which is a great boost to the development of China's wine industry in the world.

Qu zhe said.

Some people call the Beijing Olympic Games the "adult ceremony" of Chinese enterprises.

On the big stage of the Olympic Games, Chinese enterprises are more aware of the world and at the same time more