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    Guangzhou International Light Textile City: In The Name Of "City", Starting Again In 20 Years

    2025/2/17 21:01:00 28

    Textile City

      

       The end of the year and the beginning of the year is an important moment to summarize the past and plan for the future. In order to show the wisdom and foresight of industry leaders, share their successful experience and profound reflection in 2024, and look forward to the strategic plan and grand blueprint of 2025, Textile and Clothing Weekly has set up a column of "Quality Leadership 2025 · Pioneer Talk", which provides valuable enlightenment and reference for the industry through in-depth interviews with leaders of leading enterprises, clusters, markets and brands, Promote industrial exchanges and cooperation and jointly develop new quality productivity.

       The global textile industry looks at China, and the Chinese textile industry looks at the big one. As a national textile trading hub, the current Zhongda textile business circle is not only linked to the production end, but also closely linked to the consumer end. At the same time, it leads the fashion trend with design, drives the digital intelligence empowerment, and always walks at the forefront of industrial renewal and upgrading.

       As the core leader of the business circle, Guangzhou International Light Textile City has gathered nearly 3000 domestic top brand suppliers of garment surface and auxiliary materials. It has displayed more than one million kinds of the latest and most fashionable surface and auxiliary materials all the year round, and has developed into one of the most influential theme malls of textile and garment surface and auxiliary materials in China's textile and garment industry chain with the largest trade volume, It is the release and exchange center of fashion trends of Chinese clothing surface accessories, and the first choice for many domestic and foreign clothing buyers, fashion designers and clothing buyers to purchase, consume and obtain fashion information.

       In 2024, focusing on high-quality development, guided by the new quality productivity leading the business district and industrial leap and qualitative change, as the world's only "one-stop" super display window of textile accessories recognized by the textile industry and upstream and downstream buyers of the industrial chain, Guangzhou International Light Textile City, on the one hand, continues to make efforts in infrastructure, and cooperates with merchants in the city to explore innovation from point to face, Deeply expand various new scenarios, new formats and new experiences, and constantly enhance various "hard strengths" for high-quality development; On the other hand, adhere to the core of the highly influential brand IP matrix, actively link upstream and downstream advantageous resources, inject new connotation, new elements and new momentum into the sustainable and high-quality development of the market, business circle and industry, and open more new fields of high-quality development.

       After the grand opening in December 2023, the second floor of AB District of Guangzhou International Light Textile City, which is positioned as the e-commerce clothing fashion brand fabric purchase zone, has developed into the source of a new generation of fashion trend pioneers, attracting many accessories buyers, fashion lovers and trend seekers to come to the store every day. At the same time, Guangzhou International Light and Textile City has also set up a space for innovation and enjoyment in this area. Through the continuous introduction of various trend information sharing, new fabric product release and other activities, it has enabled merchants to grow and improve both "flow" and "retention".

       In addition, as the core carrier and important node for Guangzhou International Light Textile City to build a new service center for textile and garment surface and auxiliary materials industry, the new customer service center located on the 7th floor has also entered into normal operation. In terms of function setting, the new customer service center has specially added supporting facilities such as negotiation meeting area and multi-functional leisure area, which can better meet the diversified needs of merchants for business negotiation with customers, reception of guests, holding meetings, organizing activities, leisure exchanges, etc. At the same time, the new customer service center also fully integrates various existing digital services in the textile city, and can provide a new digital intelligence service experience of "full process, one-stop, personalized".

       In June 2024, the exhibition hall of Zhongda Textile Business District on the 7th floor will officially open. Backed by the profound industrial heritage and complete industrial chain of the business district, the exhibition hall of the Zhongda Textile Business District focuses on the transformation of the Zhongda Textile Business District from "small production for thousands of households" to "ever-changing market" in a diversified scene. It reviews several key periods of the business district from the initial stage of reform and opening up to the present, such as embryonic growth, expansion and development, innovation and high-quality development, It also provides visitors with rich immersive experience through old photos, old objects and 3D images, character interviews, cloud gauze displays, fashion shows and broadcasts, and has become another frontier position and cultural stronghold to highlight the gold lettered signboard of "China Textile Fashion City" in Haizhu District, Guangzhou City.

       The market is not only the industrial platform of the fashion city, the urban window of the fashion industry, and the experience scene of fashion consumption, but also an important incubator, accelerator, and amplifier for the industry to move forward. Adhering to the development goal of "one city chain fashion", Guangzhou International Light Textile City has always been a great place to gather the pulse of trends and fashion. At the same time, it also continues to play its own platform potential to aggregate the industrial system, stimulate market vitality, deepen the integration of industry and city, and promote high-quality development of market and industry through innovation.

       China (Guangdong) College Students Fashion Week, which is the first, largest, and highest specification fashion week in China and has been held for 19 consecutive times, the "Fashion Source Creation Platform" dedicated to four major fashion ecological elements of talent, product, information and resources, the FATF Surface Accessories Purchase Festival as one of the important brand IP activities in the Zhongda textile business circle, the United China Textile Information Center The national textile product development center jointly held the release of the fashion trend of surface and garment accessories, which has become the "branch venue" of the Canton Fair for textile and garment surface and accessories, and the reception service for merchants of the Canton Fair. A series of brand activities, such as the special exhibition in the atrium, the annual "popular fashion stores" selection, "Textile City ? Cloud Broadcast", and various trade promotion and brand activities of Guangzhou International Light Textile City, have been staged in turn every year as scheduled, It is always exciting.

       Over the years, Guangzhou International Light Textile City has been building a platform, bridging bridges and promoting cooperation for manufacturers/purchasers of surface materials, garment enterprises, designers, etc. in a multi-dimensional way, making every effort to connect the innovation chain, industrial chain, capital chain, talent chain and other deep integration, and building brand aggregation, industrial cluster, factor intensification The modern textile fashion industry ecological alliance and consumption center with concentrated services have created a new urban fashion ecology that is prosperous and constantly rising.

       In 2024, Guangzhou International Light Textile City has won many industry authoritative awards, such as Guangdong Fashion Week 2024 (Spring) - Award for Original Design, Excellent All media Unit of Chinese Textile and Clothing Enterprises, the first five-star commodity trading market in Guangzhou, Guangdong Fashion Week 2024 (Autumn) - Award for Promoting the New Creation of Intangible Cultural Heritage, and so on.

       2025 is the end of the "14th Five Year Plan" and the 20th anniversary of the opening of Guangzhou International Light Textile City. After 20 years, as an important link between the production end and the consumer end, Guangzhou International Light Textile City will continue to increase the positive investment in infrastructure upgrading and ecological cultivation of the business circle, work with merchants in the city and the upstream and downstream forces of the industrial chain, continue to expand new consumption scenarios, create new consumption models, enrich new consumption experiences, and release new consumption potential, Strive to lead and create new demand for market consumption with more high-quality supply, and strive to become a demonstration area, pilot area and leading place of China's textile and clothing surface and auxiliary material circulation consumption infrastructure, so as to share the new quality and new light of the industry in the name of the city.

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