"Chanel" Is The First Choice For Shenzhen To Enter China'S Garment Industry.

4 years ago, Du Fu told Yu Kailin, President of the Fashion Exchange Association of France, if he had the chance, he would take him to China for the first time and let him have a look at Chinese fashion.

　　為什么會選擇深圳？

At the beginning, when Du Fu confirmed the foothold of China's trip, Yu Kailin told him that in China's women's clothing market, more than 50% of the market share was occupied by Shenzhen brand.

So, Du Fu, who has just won the highest honor of the French National People's honor, the knight's Medal of honor, has made the first visit to the magic city with great pleasure.

Shenzhen is indeed a magical place. In just 30 years, it has developed from a dilapidated fishing village into a prosperous metropolis. It is a unique legend all over the world.

Shenzhen clothing, which is closely linked to the city, is also fascinating.

It seems that it is breathing in the art, but in fact, it is breathing in the art; seemingly alone, but in fact there is no lack of desire to hold together; on the surface, one brand has been widely publicized, while behind it, an entrepreneur is low-key and introverted.

Everything seems to be full of contradictions, but everything can be harmoniously United. This is probably the distinctive philosophy of life in Shenzhen.

　　在生意中藝術

In some people's view, Shenzhen's clothing brand is too "practical" and "business", lacking the depth of thought and the elegance of art.

When Du Fu arrived in Shenzhen, it was at the Eighth China (Shenzhen) international brand clothing and apparel fair.

In the days of Shenzhen, whether the heavyweight man who worked with designer Karl Lagerfeld for 15 years also watched the fashion show during the Shenzhen trade fair was unknown, but we are very clear that few people expect to get some surprises from those shows.

An almost undisputed fact is that in the fashion show of Shenzhen trade fair, "show" is always too few, and clothes are always too many.

Practicality is the advantage of Shenzhen exhibition, but in the show ground, it becomes a fatal shortcoming.

In fact, not only in the show ground, "practical" shadow almost appears in every corner of Shenzhen clothing, and this has become one of the most criticized aspects of Shenzhen clothing.

However, a small silk scarf broke this prejudice.

At the Shenzhen fair, which was invited by Du Fu, none of the guests wore the traditional Brooch that was ubiquitous in all kinds of Chinese celebrations, instead of a small scarf tied on the wrist.

The pattern on the scarf is evidently pformed from an abstract style of oil painting.

The scarf is sponsored by JESSIE (Jesse), the old trump card in Shenzhen clothing.

Despite the twists and turns, the professional fashion show finally overcame the past song and dance banquet and feast guests, the effect is still good.

In fact, what made the party impressive is not the costume itself, but the contemporary art exhibition arranged in the lobby.

In order to interpret the theme of fashion and art, JESSIE (Jesse) also invited art masters at home and abroad to hold exhibitions on the theme of "Womenonthepaper" (the phantom of the paper).

Brand like people, like her founder, pragmatically and low-key Zhou Mei He, in the past ten years, JESSIE (Jesse) gave the impression not only to reality, but also to reality.

In fact, alliance with art is becoming a fashion in Shenzhen garment enterprises.

It is also hand in hand with art, which is different from that of JESSIE (Jesse). Another fashion company in Shenzhen, EACHWAY (Yi Hui) fashion group, is trying to send art directly to terminal stores.

EACHWAY (Yi Hui) specially from