Home >

Wuhan Clothing Enterprises Have Built Their Own Hills After Stabilizing The Market.

2008/8/25 14:41:00 24

??? 日本語 Fran?ais English 中文

In addition to stabilizing the status of shopping malls, Wuhan clothing enterprises are opening stores in succession, and seize the time to build their own mountain tops.

Recently, it was learned that Taihe clothing opened 80 stores in the whole country last year and opened 40 stores this year. Giovanni costumes are also trying to set up stores this year. In May 25th, Wuhan garment exporter Ai Di costumes opened the first life hall in Hankou. There are not only all domestic products such as underwear, household clothes, leisure T-shirts, but also increased snowsuit, sportswear and other foreign trade products.

According to the plan, Ai Di will open five or six such living houses in three towns this year.

Ai Di costumes, a responsible person said, this is just a small step to attack the mainland market, plans to open 1000 stores in the country as soon as possible.

The brand replacement tide of shopping malls is a direct inducement of Wuhan clothing enterprises to build their own mountain tops.

In recent years, some shopping malls in Wuhan have improved their grades and launched a round of brand replacement. Local clothing enterprises bear the brunt of the change. Besides the red, Taihe, zomme, Giovanni, AI, cat and some other brands that already have market competitiveness, most Wuhan garment enterprises are facing the crisis of being retreated.

On the other hand, a growing number of Wuhan garment enterprises need to establish brand image.

"Shopping malls help expand consumer groups. Franchised stores can display corporate culture and create a unique brand image."

Ai Di costumes and Giovanni clothing are responsible for each person.

According to the initial investment, store investment is much higher than that in shopping malls.

Liang Weiming, director of clothing market of Taihe, told reporters that taking the Wuhan market as an example, including the rental of shops and the cost of decoration, a franchised store will invest at least 200 thousand to 300 thousand yuan a year, reaching 400 thousand to 500 thousand.

"Although in the shopping mall, the initial decoration needs only about 70 thousand of the renovation cost, but the shopping mall heavy lifting points and promotional pressure also make the enterprise very annoyed.

A clothing enterprise general manager told reporters that although each decoration costs only seventy thousand or eighty thousand yuan, but the mall frequently adjust the brand position, the counter will have to be renovated once or even a few times a year. In the past 7 years, he has spent nearly 26 million yuan for decoration.

Giovanni, the head of clothing, Fu Jie, said that shopping malls and stores should launch simultaneously.

Moreover, opening a store can not be blind. It requires a series of conditions: for example, the clothing brand has considerable market popularity and influence, which can attract customers to purchase; the product range is rich and diverse, which can store the whole Storefront for the exclusive stores, and the management level should also be in place. Otherwise, the enterprises will be busy with management and have no time to shape the clothing brand and improve the quality.