Purifying Agent For Online Real Name Network Market

The SAIC's Interim Measures on the management of online commodity trading and related services (hereinafter referred to as "measures") have been implemented since July 1st and have been in existence for more than half a month.

The regulations stipulate that natural persons who engage in commodity trading and related service activities through the Internet shall apply to the operators providing network paction platform services and submit their real names and addresses.

Those who have the conditions of registration shall go through the registration of industry and Commerce in accordance with the law.

These two core contents are known as "real name system" and "industrial and commercial registration" by the outside world.

The reason why the measures are widely concerned is that the volume of online shopping pactions in China is showing an explosive growth: it has reached 263 billion yuan in 2009, an increase of 105.2% over 2008.

The first quarter of this year has exceeded 100 billion yuan, an increase of 119.4% over the same period, and it is estimated that the total market paction scale in 2010 will reach 475 billion 500 million yuan.

While affecting hundreds of millions of big markets, the phenomenon of fraud and illegal business involving online shopping has increased. Online shopping complaints gradually account for more than 60% of the total consumer complaints, and the voice of regulating online shopping is getting stronger and stronger.

The real name is the proper meaning in the title.

Registration according to law is the general trend.

Actually, the real name system is not a new thing.

In Zhejiang Province, which occupies more than half of the total share of the national online shopping market, there are now 3 000 market players who have implemented the online identification of their business licenses on their websites.

Taobao, the largest C2C online shopping platform in China, has realized the real name system at the beginning of its website.

Taobao's public relations department, Yan Qiao, told reporters that all sellers of Taobao must qualify for the opening of online stores. First, they must pass the "three party certification", that is, the Ministry of public security's national citizenship information system, Alipay and banking system certification, and will prove their personal identity information on the shop page.

Since the implementation of the measures, Taobao sellers who receive business license will also be able to realize "online photo" on their shop pages.

Yan Qiao said that Taobao also deepened the connotation of the "real name system". In the process of settling the new sellers, the seller was asked to submit address information and supplement them to the seller's basic information in time.

The reporter understands that most shop owners support and welcome the "real name system".

A Taobao seller said that the real name system is the most basic requirement of e-commerce.

Consumer trust network pactions are the basis for the development of Internet trading market.

The relevant departments will register and strengthen the supervision of online stores. Consumers will feel that the shopping environment is safer. At the same time, the purification and improvement of e-commerce environment will result in the Matthew effect and increase the profit opportunities of operators.

In addition to the "real name system", another important provision in the measures is: "having the conditions for registration, handling business registration in accordance with the law".

In this regard, some Taobao sellers understand it as "voluntary principle" for industrial and commercial registration.

As a considerable number of individual sellers are in their own homes, according to the relevant regulations, housing can not be used as a place of registration for industrial and commercial registration. Therefore, for a large number of individual sellers who are still in a small business stage, their enthusiasm and operability in handling business registration are not high at present.

Yan Qiao believes that the "measures" are not mandatory for online shops to register for Industry and commerce. This shows the attitude of the state to actively support employment. "But in fact, whether business registration is conducted can be regulated by the market.

In Taobao, every year, the number of online traders who actively register as a company is large.

Zhong Wuzhen is a typical case.

The 20 year old Taobao seller has just applied for a business license.

Zhong Wu Zhen opened a shop selling toys and household products in Taobao two years ago.

Over the past two years, the online store business has flourishing, and annual sales have climbed to more than 1 million yuan. He also feels more and more.

He told reporters: "to purchase goods from manufacturers, you need a bill of lading. You are alone. What do you believe in each other?

Customers have to reimburse, ask me for invoices, what I give to each other......

If we do not set up a company, many businesses will not be able to develop.

In this case, Zhong Wu Zhen took the initiative to apply for registration by the industry and Commerce Bureau. His identity on Taobao also upgraded from individual users to corporate users.

After the real name system, the regulatory system needs to be improved.

Miss Wang recently bought a humidifier on the Internet and broke it in half a month. The seller did not admit that he had to complain to the industry and Commerce Department.

After investigation, the online shop is pferred, and the real name register is not the same person as the actual operator.

Like Miss Wang, there are several consumers who can only shut down the shop, and Miss Wang's rights and interests can not be maintained.

With the popularity of online shopping, many online stores have been operating for many years to form a certain degree of credibility and sales channels. Some businesses want to save the accumulation process by buying online stores, so the pfer and leasing of online shops are more and more.

In this way, the real name system is nominal, and the relevant supporting rules need to be perfected.

Experts believe that the real name system can not completely solve the problems in online shopping, the key lies in the establishment of a follow-up regulatory system.

First of all, network trading platform should establish the first level of supervision.

For example, it is necessary to establish a commodity management and monitoring system for audio-visual products, toys and digital products that are likely to be suspected of counterfeiting and pirating.

For example, in order to provide paper evidence problems for consumers in online shopping rights protection, the "Regulations" explicitly require network operators to issue electronic purchase vouchers or service documents to consumers, and the industrial and commercial departments will adopt electronic certificates as the basis for handling complaints about consumer rights protection, and the network trading platform should also introduce new regulatory measures.

Taobao's public relations department, Yan Qiao, said that Taobao now submitted monthly reports to the local industry and Commerce Department, including Taobao's attack on counterfeit goods and the violation of industrial and commercial regulations discovered in that month.

Secondly, for Industry and commerce administration departments, credit classification supervision is required for online shops and trading platforms.

In June 30th, the Zhejiang industrial and commercial bureau promulgated the "eight measures" to regulate the healthy development of the network economy, such as opening up convenient channels for Internet users to safeguard their rights, implementing online inspections by means of network technology, and gradually improving the network supervision and law enforcement system.

Even if the tax net shop advantage is still.

After the promulgation of the measures, there are also shop owners who believe that the "real name" and "industrial and commercial registration" required by the measures are the prelude to collecting taxes for e-commerce in the future.

Once tax is imposed, the online shopping market will cause a recession due to higher costs.

In this regard, experts believe that tax avoidance is not the privilege of online shops. In developed countries, e-commerce operators generally can not reduce or exemption from taxation.

Xiaofeng, a seller of "crown" credit, told reporters that he also made business registration at the beginning of this year. Now he pays taxes according to 3% of the turnover. Although the cost is rising compared with the "tax avoidance era" in the past, he also feels the benefits of the "regular army" to the shops in.

For example, in fact, Taobao's "Taobao mall" is all business shops, all of which are taxable, so the same commodity has a higher selling price.

However, from the sales point of view, it is often the "Taobao mall" sales front, which fully demonstrates the consumer's trust in the quality of regular shops and after-sales service.

Moreover, even if taxes are imposed on all online shops, the advantage of online shopping still exists. "For sellers, the physical shops may be limited to one street or a certain district, but online stores are customers for the whole country and even the whole world. This huge attraction is not available in physical shops.

Moreover, online stores often get rid of warehousing, rental and other expenses, and the cost is still relatively low.

Reporters learned from the Yiwu Municipal Bureau of Commerce and industry that before and after the promulgation of the measures, the main body of e-commerce market in Yiwu increased rapidly, with an average of more than 20 online traders visiting the 365 convenient service center for business registration window.