Our Country Or Support Garment Enterprises Take The Road Of "Brand"

Informed sources close to the competent authorities of the state are informed that decision makers have recently proposed relevant support policies to guide the construction of clothing brands.

The person said that in recent years, the development of textile and garment enterprises environment has been affected.

Macroeconomic factors such as macroeconomic regulation and control and appreciation of the renminbi inhibit investment in manufacturing industry.

Under heavy pressure, many manufacturing enterprises have invested the funds that should be invested in reproduction to other industries such as real estate, stock and so on.

If the government's macroeconomic regulation and control is tightened again, and once again raise the deposit reserve ratio and loan interest rate, many textile and garment enterprises will be more unhappy, because this will further inhibit the reinvestment of enterprises.

Judging from the current situation, the fine-tuning of policies can not solve the "substantive" problem at all.

The best way for a garment enterprise to get rid of its current predicament is to take the road of "branding".

Relying on the strength of the clothing enterprises to complete the brand building is very unrealistic under the present circumstances, and the government will give some help and guidance.

It is understood that, affected by loans, RMB exchange rate appreciation and the implementation of the new labor law, this year's domestic textile and cotton industry is facing a very serious survival dilemma. In order to protect the interests of cotton and textile industry involving more than 100 million cotton farmers and about 20000000 industrial workers, the state has issued a number of preferential policies in the near term, including the temporary slip rate of imported cotton from 5% to 40% to 3% to 40%, and some textile and garment export tax rebate rates from 11% to 13%.

Wang Qian, editor in chief of the first textile network, said that the state adjusts the export tax rebate policy and so on, so as to solve the problem of business difficulties in the short run, while supporting and guiding clothing brand construction is aimed at solving the problem of industrial upgrading of the garment and textile industry in the medium and long term.

At present, the government's policy is only preliminary intention, and concrete measures are in the process of brewing.

In fact, strengthening clothing brand building is also the direction of the development of garment and textile industry. At present, China's clothing and textiles are still at the low end of the world industrial chain, and the business strategy is mainly based on volume. In the future, China's garment industry must complete the strategic pformation from quantity to quality, improve the brand contribution rate and the contribution rate of science and technology. Therefore, the influence of the relevant supporting policies of the state on the industry may be more reflected in the medium to long term, and this change may take 5 to 10 years.

Statistics show that in the first half of 2008, the growth trend of garment production is still declining. The clothing output of Enterprises above designated size is about 9 billion 720 million, an increase of 7.64% over the same period last year, which is 6.7 percentage points lower than that of the same period last year.