North America'S Popular Clothing TORY BOUCH:3 Billion To Seek Pformation

Those who have seen the American TV drama gossip girl should not forget the gold Sequin dress worn by Blakee Lively in Serena Van Der Woodsen, which is the most famous appearance of Tori Bouch in the public eye. The price is as high as $750, and it was sold out in a rush.

In the past two years, the young brand, which has only been established for 4 years, has gone through the North American market. Apart from the dress, Tori birch, one of the most famous red ballet shoes, has become an essential commodity for every beautiful girl in New York. It has also become a magic symbol for her to bring good luck. Even the successor of Hilton Hotel, Paris Hilton, has a soft spot for her ballet shoes.

Not long ago, in 2008, the American fashion Oscar awards CFDA annual celebration ceremony, Tori birch defeated the two heavyweight designers Mark Jacobs and Michael Kos, and was awarded the title of the best designer of the year.

Recently, Tori birch said that the company will sell 30% of the company's shares, seek like-minded investors, and further expand its brand development. It seems that this beautiful designer wearing the magic red shoes in the fashion circle will soon welcome the rapid expansion stage of capital operation.

Tori Bozzie believes that in fashion circles, women designers have obvious advantages.

She has a famous saying: "if no one imitates my design, I will feel uneasy."

And birch doesn't need to imitate anyone, because she is the creator of miracles.

Like all brands that have attracted the attention of hot money funds at a certain stage of development, Tori, a spokesman for the New York fashion and accessories company in recent years, said recently that he would sell 30% of the company's shares. According to professional estimates, Tori birch brand annual wholesale business amounted to $200 million.

According to industry sources, the company's quotation is far from the 200 million US dollar turnover. The company's self valuation is as high as 935 million ~10 billion dollars. According to this figure, 30% of the shares are about 300 million dollars.

Once the offer came out, many buyers were deterred, and the acquisition team quickly shrank. Now only two major strength bidders have become the last contenders, one is TSG Consumer Partners and the other is Stearns commercial bank.

In fact, the reason why people think the price is too high is mainly due to the tightening of the loan environment today. It is reported that the final paction price of the paction is about 250 million dollars.

Tori Bozzie has successfully attracted the attention of private fund investors more than 1 years ago. In April, when interviewed in the media, Tori birch said that although there was no plan to sell the company in the near future, she did not rule out the long-term development of the company and might sell the company at a suitable time.

Tori Bozzie was founded 4 years ago by Tori birch and his ex husband Christopher birch.

"I took part in many talks and contacted many people who were interested in my brand.

I never refuse any talks, but I feel as if these opportunities are not enough to attract me to make immediate decisions. "

Tori Bozzie said in a media interview in April this year.

Although people still do not know how many of the 30% shares of the sale are from the designers themselves, how many of them are from her ex husband, it is reported that after the intervention of external investors, measures will be taken to promote the relationship between the two people so that both sides can become co owners of the company, just as two people did before they divorced two years ago.

The designer and management team will continue to take the helm of Tori birch, and the proceeds from the sale of the company's shares will be used to achieve the ambitious goal of further expansion of the company.

Tori Birch's plan includes 5 stores in the future, increasing product categories and expanding its wholesale business to more department stores and business stores.

Under the current economic downturn, Tori and birch are one of the few brands that have gained market favor and success.

Tori Bozzie started her business as a retailer. She owned 14 shops, the wholesale price of which was about 119~166 dollars, and the accessories price was 95~272 dollars. The brand is now mainly sold in modern department stores, which include the teenager born and the baby boomers born in 1960s.

Shop outlets include Saks Fifth Avenue Neiman Marcus, Bloomingdale, Scoop, Bergdorf Goodman, Harvey Nichols, Selfridges and other department stores.

In the whole business of birch company, accessories business accounted for half of the total value. Last year, sales of accessories and sales were 3 times stronger. In the CFDA awards of the American fashion designers association this year, Tori birch was nominated for the first time, and then passed the highest annual Designer Award with a high number of votes.

In the past 10 years, Mark Jacobs has been nominated for 3 consecutive years, but Michael Kos has been nominated every year.

Bozzie can take the title of the best accessory designer in one fell swoop this year, so we can see its magic power.

TSG, from San Francisco, opened an office in Fifth Avenue, New York last year, and owns a series of luxury cosmetics brands.