Hailong Sink "Sea" Clothing Tail Cargo Concept Baoding Disfavor?

In April 26th, the ten party trade city Hailong clothing wholesale market, located in the vicinity of BaoDing Railway Station, was officially opened in an expectation. It was also the first large garment market in Hebei.

But three months later, a phone call from Hailong merchants received a news that the market was about to shut down and merchants were in stock.

In the 2007, the "tail cargo" mode, which took Beijing's "Tian Lan Tian", swept the whole country.

At the same time, this mode has successfully helped many lonely market pformation, and has been called "amulet" by many market operators.

A year later, why is this "amulet" hard to protect "sea dragon"?

Reporters rushed to Hebei for the first time to find out the story behind the failure of the "tail cargo mode".

In April this year, Baoding Hailong clothing tail goods wholesale market - the fashion 126 brand official online shop - officially opened, the business area of 8000 square meters, and the main body of the brand clothing tail cargo became a new "scenic line" in Baoding's clothing market.

As the first large-scale clothing tail goods market in Hebei Province, the Hailong clothing tail goods market has been used only for a short period of 20 days from investment to formal operation. At that time, it was regarded as a miracle.

In addition to the market is located in the golden section of Baoding, with convenient pportation, strong popularity and strong commercial atmosphere, the goods sold are of high quality and low price.

In the early days of opening up, both the local media and professional media gave a high evaluation.

But just three months after opening, it was a different sight.

In August 8th, we drove to the market to find out.

Hailong clothing tail goods wholesale market is located in the ten party business town near the south side of BaoDing Railway Station. Surrounded by large supermarkets and electronic stores, both passenger and logistics are enough to show that this is a mature business circle.

Referring to "Hailong", the past pedestrians said they had patronized and said that the price of Hailong clothing was 70% to 80% lower than that of other markets. The sales volume of Hailong clothing was considerable in the first month of its opening.

Rich and varied low-end goods are not only favored by consumers in the urban and suburban areas, but also attract clothing dealers from the suburbs to come to wholesale.

According to the news released at that time, not long after the opening, Hailong's merchants had signed more than 900 wholesale orders for clothing, with a trade volume of up to about 1800000 yuan.

However, compared with the booming business, the day of the arrival of Hailong tail goods wholesale market was extremely cold.

Entering the wholesale market of the clothing wholesale market on the two floor of the Hailong market, the bustling crowd on the first floor of the electronic store suddenly disappeared.

Sparse customers and absent-minded businesses are hard to equate with the once prosperous.

Businesses on the two floor basically maintained a dismal state of business, and nearly half of the businesses on the third floor closed their stalls with a solid and tight enclosure. They were empty or stall in different stalls.

A few merchants are also helpless.

In addition to the market security personnel who are constantly visiting, there are no market managers and service personnel in the market management window opposite the escalator.

"Hailong tail goods" really like the telephone operator said, is it closed?

"At the end of July, the market is still encouraging us to go to the autumn market," he said. "The market will continue to step up publicity efforts, and in August, with the opportunity of the Olympic Games in Beijing, we will also organize a promotional event such as the clothing festival.

The merchants were very confident, and my booth was large, and I got into more than ten thousand goods in the south.

We can just enter the August, 4 notice that we did not do the market, broadcast notification let us 5 to withdraw, 6 cleared, the original rent of three to two of the argument is no longer implemented, this is too sudden.

I am now the three booth, so that the rent is nearly 4000 yuan a month, which is higher than other markets, and the discount is not enough.

When the market is removed, will I just blow it all up? "

A merchant on the third floor of the market spoke of this matter with a worried look.

"The market has just pushed us out like this, and we are also chill. We hardly take the interests of businessmen seriously."

The merchant who pressed many goods added.

"I came to the brand of the tail stock market, and the business was good at the beginning. I think it will be better and better after a long time, but I didn't expect this situation now."

Another businessman from Baoding who came out of the field said, "the local stall owners and their stalls can be found elsewhere, even if they put up a roadside stall, they can also digest their stocks, but we will have a hard time in the field.

Although there is not much cost from the opening to the present booth, our purchase cost is not low. The tail cargo is not equal to zero cost. The market says it will be opened.

Besides, the peak season for clothing sales is coming. It is sure that we will continue to thrive. Now it is not just us that we lose.

In the market, I heard a lot of frustration and complaints. From the business talk, we can see that they want to make the market well, and want to develop together with the market. But the market suddenly asked for the closure of business, which made many businessmen feel disappointed and worried.

It is understood that the main body of Baoding Hailong clothing wholesale market is Beijing Hailong Electronic City, which has strong financial strength, brand advantage and management experience, making it easy to operate from the electronic market across the border.

But in less than four months, why did Hailong suddenly offer concession, suspension, withdrawal and clearance?

Is the tail cargo mode out of order?

Or is there something else behind it?

In order to find out what the matter is, inquiries have been made, and finally the personnel of the market management department have been found, that is, the head of the ten party store planning department of Beijing Hailong Electronic City, Baoding.

But the person in charge said that the leader was not there, he could not accept the interview, nor could he give a clear statement about the operation of the market and whether it was closed or not.

However, the responsible person also said that before that, Hailong had a market for clothing tail goods.