Economic Growth Slows Down The "Thin" Market In The Fashion Market.

Affected by the slowing economic growth, there is a new sales trend in the fashion market, which is "thin" in fashion sales.

This "thin", for men's clothing, is due to the lean trend of men's clothing to drive consumption growth. For the first time in many years, the increase has exceeded women's clothing sales. This "thin" for young people's clothing, but with the changing economic situation, the youth clothing market began to "thin", reduce the cost of buying and selling, the style also changed to advocate introverted and dignified.

Women have always been the protagonists of the fashion industry. Whether in the initial stage of product design or in the terminal of product sales, the main objects of fashion orientation seem to be women.

However, this seemingly customary practice began to face challenges. In the fashion industry, men obviously enjoy half the sky with women. Since last year, men's wear sales have shown a trend higher than that of women's clothing sales. This year, this trend has become increasingly evident and stronger.

To investigate, the rise of this trend is closely related to the lean trend of men's clothing.

For the male consumers in the United States, the fashion trend of men's clothing once again arouses their enthusiasm for consumption, tight suits, suits and shirts, which seem to be more in line with their taste than the popular casual styles of previous years.

Relatively speaking, female consumers continue to cut their spending on clothing consumption, to a certain extent, showing that consumers are tired of the current trend.

Usually, in the background of economic recession, men will first reduce the number and amount of clothing purchased, but now there is a new phenomenon in the retail sector. The consumption behavior of men has changed significantly. They are no longer stingy or even indulgent in clothing consumption, while women who have been relatively indulgent in shopping in the past have begun to converge a lot.

In an interview with reporters about the new consumption trend of the men, Steve Hare, a 37 year old financial consultant, said: "for a long time in the past, I felt that there was nothing to buy in the men's clothing market. Most of the so-called popular products in those department stores were not in line with my aesthetic standards.

But now I am different now. I like the fashionable style of dressing very much, and I will not feel relaxed and feel refreshed after wearing it.

In response to this phenomenon, David Wolf, chief designer of the purchasing department of New York Doneger group, said that because the growth momentum of men's wear market sales continued to rise, and the women's clothing market showed a significant stagnation or retrogression, the clothing market overall showed a serious growth uneven situation.

Fashion market analysts say that men's mowing men's wear, which was launched by American designer Sam Brown many years ago, has become the mainstream fashion trend, which greatly stimulated consumers' enthusiasm for buying.

Heidi Slimani, the former designer of Dior Menswear, played an important role in the rise of thin men's clothing.

In 1960s, the hit TV series "crazy man" was described in the US. It depicts the life of the fashionable advertisers. The dress of the characters is very similar to the style of men's wear today, which caused a sensation at that time.

In today's American men's wear market, both casual suits and tight Khaki casual wear are popular. Not only mainstream department stores such as Macy s and Bloomingdale s have tried their best to promote men's wear, but also a series of marketing activities such as Brooks Brothers, a relatively conservative clothing brand chain store.

According to a number of department store executives, since last year, the sales volume of men's clothing has exceeded women's clothing in all stores, but the details of the specific amount have not been disclosed due to competing reasons.

However, as Marshall Cohen, principal analyst of NPD research company, said, the gap between men's wear and women's wear sales is widening.

According to recent data provided by NPD research company, sales of men's clothing in the US market increased by 0.8% in the past year as of May this year, while women's clothing sales fell by 3.5% during the same period.

In the past three months as of May this year, sales of women's wear fell by 3%, while men's sales increased by 2.3%.

According to statistics, by the end of May this year, the total sales of the adult clothing market dropped by 2%. In the total sales of 155 billion dollars in the adult clothing market, women's clothing sales accounted for 65%, while men's clothing sales were about half of that of women's clothing.

David Wolf, chief designer of Doneger group's purchasing department, said that in the past 10 years, the fashion trend of men's clothing has changed dramatically. As the concept of leisure life has gradually entered the hearts of the people, men began to increase the amount of money spent on fashion.

Such as VF group's Nautica, Lewis and Dockers and other major men's wear sports and leisure brands have changed the design style, such as tighten the pants hip and thigh space, and remove unnecessary details, or shorten the length of sleeves.

Marshall Cohen, principal analyst at NPD research, said: "despite the overall economic situation, men's wear sales are still strong.

Now men's clothing design has broken all rules and regulations, retailers must keep up with the trend, otherwise they will be eliminated by the market.

David Wolf said: "suddenly, oversized overalls and polo sweatshirts are no longer fashionable."

Wolf believes that men between the ages of 20 and 50 do not want to lose their youth too early, so they want to show their youth and vitality from their clothes.

In fact, this trend of youth is not only reflected in the trend of men's wear? Script src=>