Hebei Rongcheng Vigorously Builds Knowledge-Based Enterprises

As a "famous menswear city in China", Hebei Rongcheng county has been supporting the enterprises to build their own brands overseas while guiding the clothing enterprises to create domestic brands.

At present, the clothing enterprises in the county have registered 12 brands overseas, with annual exports reaching 10 million dollars, accounting for 13% of the total foreign exchange earnings earned by the county.

At the same time, the county has actively guided strong clothing enterprises to attract talents and technology, continuously enhance their own innovation and R & D capabilities, and encourage enterprises to go abroad to register their own clothing brands, so as to improve economic efficiency.

At present, the county's shirt based three kinds of clothing products have successfully entered the United States and many other countries and regions, and directly set up 32 companies, enterprises and offices overseas.

Li you, Ji Hongxing and other enterprises have registered 12 brands in France, Czech, Hungary, Russia and other countries.

Among them, the DOCKHOUSE brand clothing exported by Li you group in the EU exported $about 6000000 per year, and the AQUAM-RZNE brand registered by hunson group in Hungary reached an annual export volume of US $3 million 500 thousand.

"In the past two years, our company has been investing more and expanding its scale. Therefore, the liquidity for enterprise production is very tight.

Nowadays, the textile industry has encountered many unfavorable factors, so the shortage of funds has become a major problem of the county's textile enterprises.

After knowing our difficulties, Rongcheng county leaders actively applied to the banks for financing, and solved our urgent need.

After seeing the first 6 million yuan loan in place in the account, Zhou Yancheng, chairman of Rongcheng County Clothing Co., Ltd. was very pleased.

This year, the international and domestic markets are changing. With the depreciation of the US dollar, the rising cost of raw materials and the increase of wages, many garment enterprises in Rongcheng are losing profits. They are faced with a common problem: shortage of funds.

In this regard, Rongcheng county takes the opportunity of "optimizing the development environment and activating the market main body" as the turning point. The relevant personnel actively contact and communicate with the banks, and finance the enterprises with the fastest speed, the simplest formalities and the most practical amount of funds.

At the same time, the county has comprehensively guided enterprises to strengthen technological innovation and vigorously build famous brands. On the basis of external support, the county has been "strengthening physical fitness", from small to large, from weak to strong, improving its ability to resist market risks.

Up to the beginning of August, the county had raised 100 million yuan for enterprises, and 9 garment enterprises such as Australia, Safferty, rich and Jinhai benefited.

Not long ago, the export rebate rate of some textile and garment products in China increased by 2%, to a certain extent, to ease the pressure on production costs of garment enterprises.

It is understood that in 1-6 months of this year, the total export trade volume of clothing in Rongcheng county was 64 million 50 thousand US dollars, and the export tax rebate rate increased, and 1.4% of the export quota will form corporate profits.

Therefore, in the second half of this year, clothing export enterprises in the county will increase profits by 806 thousand US dollars.

People in charge of clothing export enterprises in the county have said that the state actively supports the garment enterprises that are facing difficulties. They are very excited. They will seize the opportunity to raise the export tax rebate rate, strive to carry out technological innovation, speed up brand building, enhance market competitiveness, and actively respond to the "market situation".

Not long ago, 4 foreigners were produced in the production workshop of Rongcheng County Da Shui Garments Co., Ltd.

Zhang Jingbin, general manager of the company, said: "if an enterprise wants to enter the international market, it must adapt itself to the current situation at home and abroad and create a" knowledge-based enterprise ".

To this end, the company received four senior international experts, "at present, they have been through the probation period and will work here for some time."

In Rongcheng County, which has more than 500 garment enterprises, some enterprises are rising and falling in the sea of business. After several analysis and research, entrepreneurs will actively create "knowledge-based enterprises" as the direction of development.

Therefore, they have formulated strategic measures according to the actual situation in order to seek greater development.

At present, in the offices of many owners of enterprises in the county, most books are about books on modern enterprise development, construction and management, and computers are also essential items.

Zhou Yancheng, chairman of the Australia Garments Co., Ltd., after several foreign business negotiations, felt that he had become illiterate in the international market and the company had also become a backward "family business".

He carried out a series of reforms to the company's streamlined operations. From the south, he invited senior management as general manager. This initiative took the lead in breaking the "family management" of many enterprises in the county.

At the same time, he actively recharged his mind and started learning from the basic "ABC". Now he has been able to speak English fluently.

Liu Dashui, chairman of the big water Garment Co., Ltd. only had primary school culture. According to his words, he had caught up with the good times, or he wouldn't have made a fortune.

At present, Liu Dashui's company has become a large enterprise with more than 400 employees and 300 thousand pieces of suits.

But he believes that if the company wants to have a better development space, it must innovate and build the company into a modern knowledge-based enterprise.

Therefore, he specially invited foreign experts to guide enterprises.

Knowledge is rich in "changing brains" and experience "pit".

After a wave of market baptism, this sentence has become the consensus of Rongcheng county enterprise managers.

Nowadays, they have introduced talents and technology, and some have picked up books and taught themselves. Some have visited and studied in the South and abroad.

In this regard, the county took advantage of the situation and organized many entrepreneurs to hold a forum to exchange experiences. Many times, professors such as Jiang Hengjie, President of China clothing association, went to Rongcheng to "navigate" for enterprises.