• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Apparel Industry Is Facing A Stock Test.

    2013/4/27 18:45:00 26

    Clothing IndustryClothingBrand

    < p > for nearly one or two years, China's < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > a target= "_blank" href= "target=" > clothing industry has launched a "de Stocking" campaign.

    But still rising inventories still make the textile and garment industry go out of stock and face big exams.

    So what will be the total inventory of about $57 billion? < /p >


    < p > data show that as of 2012, there were 50 listed companies in the textile and garment industry's annual reports, with a total inventory of about 57 billion yuan.

    Compared with 2011, the total inventory of the 50 companies increased by 3 billion 609 million yuan, representing an increase of 6.76% over the same period of 53 billion 373 million.

    < /p >


    Sales activities such as P, shopping malls, stores and so on are also endless, and the promotion and profit making activities of major stores are also reflected by the "end of life" of the major clothing brands under the pressure of high inventory.

    < /p >


    < p > 50 textile and garment enterprises stock up to 57 billion yuan, making China's garment industry in a difficult position.

    < /p >


    Xiong Xiaokun, a light industry researcher at P, an interview with reporters, said that at present, inventory is a major bottleneck restricting the development of clothing enterprises. Most of the clothing inventory is sold at a lower discount, and the price range is larger.

    < /p >


    < p > in fact, the problem of high inventory in textile and apparel industry is also a long-standing problem. The most prominent is the high storage of sportswear.

    According to media reports, the six major sportswear brands, such as Lining, and so on, amounted to 3 billion 327 million yuan in 2012.

    < /p >


    < p > data from the National Bureau of statistics show that the products in the first three quarters of 2012 in China's apparel industry above designated size are 256 billion 966 million yuan, and according to the China Apparel Association, in 2011, the clothing in China amounted to 1 trillion and 400 billion yuan, and in 2012 it is expected to reach 1 trillion and 700 billion yuan.

    < /p >


    < p > "high inventory has not only led to the crisis of the capital chain of clothing enterprises, but also hindered the renewal rate of clothing products, and at the same time, made the profit level of enterprises seriously decline."

    Xiong Xiaokun told reporters.

    < /p >


    < p > then, how did the high inventory of clothing come into being? Xiong Xiaokun said that the reasons for these stock formation are, on the one hand, the earlier expansion of the garment enterprises is more blind, and the market has overcapacity. On the other hand, in recent years, China's economic trend is low and the demand for clothing market has been greatly reduced.

    < /p >


    < p > how to go stock is a commonplace problem of sportswear brand and other clothing brands. But in the end, it still needs to be solved how to solve the problem of high inventory and what problems will be faced in the "digestion" clothing high inventory. Zhang Chengyu, a senior research fellow of Chuang Guo Fa consulting (Beijing) Co., Ltd., in an interview with reporters, pointed out that the inventory of garment enterprises is faced with a consumption cycle problem, because clothing is a popular product, and the changing fashion will change the aesthetic orientation of consumers.

    In particular, some fashion brands, which are the main fashion players, will not be able to sell clothing for the season, and their consumption value will drop off.

    Faced with this phenomenon, it can only rely on a large number of discount promotions, or even sell at a loss, and these behaviors are harmful to the brand image of an enterprise.

    < /p >


    < p > "discount sales promotion" will still be the mainstream means for apparel enterprises to inventory, and there is no way to do so.

    But for brand enterprises, if we can guarantee the supply of new products in a second tier city, and the task of "discounting the old products" to the three or four line new stores and business channels, we may be able to reduce the degree of damage to the brand value.

    Zhang Chengyu said.

    < /p >


    < p > Xiong Xiaokun also said that digestion inventory can start from three aspects.

    First of all, enterprises should grasp the market demand, appropriately reduce production, and make the supply and demand of the market gradually achieve a balance. Secondly, we need to reshape the brand image and digest the inventory stage, and the major clothing enterprises have adopted price tactics. This is the most direct and effective way to inventory, but at the same time, it also frustrate the brand value of enterprises. Finally, expanding sales channels, online shopping has become an increasingly popular shopping method for consumers, and online marketing is also a good move.

    < /p >


    < p > finally, Zhang Chengyu also said that the high inventory crisis of garment enterprises is just a microcosm of the high inventory in many industries in China over the past few years.

    < /p >

    • Related reading

    How Far Can The "National Ritual Effect" Of The National Product Of The Hundred Antelope Go?

    Instant news
    |
    2013/4/27 18:37:00
    73

    The Brand Coach Is Not Affected By The "Cold Spring" In The Fashion Industry.

    Instant news
    |
    2013/4/26 19:43:00
    14

    Why Are Luxury Brands Fleeing The First Tier Cities?

    Instant news
    |
    2013/4/26 19:37:00
    29

    The World'S First 25 Time Life Experience Hall Will Be Opened In Jinhai.

    Instant news
    |
    2013/4/26 19:26:00
    33

    China'S Outdoor Brand Design Needs To Be Bold In Its Own Style.

    Instant news
    |
    2013/4/26 19:19:00
    29
    Read the next article

    European Luxury Street Is Forced To Come Out Of Chongqing'S Luxury New Landmark.

    The luxury goods supplier introduced by the Pacific Group is actually just an intermediary. After a series of twists and turns, they finally found a luxury operator in Italy. After a year and a half of negotiations, the team has been favored by the top luxury consortium in Italy, and has become a partner of Xidi mountain. It has invested 2 billion to jointly build the Golden Port International and famous European Street.

    主站蜘蛛池模板: 福利网址在线观看| 免费看国产一级片| 久草免费在线观看视频| 最新黄色免费网站| 欧美人与zoxxxx另类| 思思久久99热只有频精品66| 国产小视频免费| 亚洲精品国产福利在线观看| Av鲁丝一区鲁丝二区鲁丝三区| 99视频精品全部在线| 精品天海翼一区二区| 成人免费视频小说| 公添了我的下面出差牌友 | 国产成人亚洲综合a∨| 亚洲videosbestsex日本| 免费观看无遮挡www的视频| 最近日本免费观看直播| 国产女同无遮挡互慰高潮视频| 人妻少妇精品久久久久久| A∨变态另类天堂无码专区| 理论亚洲区美一区二区三区| 天天做天天摸天天爽天天爱| 亚洲精品国产首次亮相| 538在线观看视频| 欧美XXXX做受欧美1314| 国产成人无码区免费A∨视频网站 国产成人无码区免费内射一片色欲 | 777奇米影视网| 欧美亚洲国产精品久久高清| 国产欧美日韩另类| 久久国产成人精品国产成人亚洲| 97久久精品无码一区二区| 欧美韩国日本在线观看| 国产精品99久久久久久www| 久久婷婷五月综合国产尤物app| 日批视频在线看| 日韩国产免费一区二区三区| 四虎永久免费影院在线| 一级做a爰性色毛片| 求网址你懂你的2022| 国产白白白在线永久播放| 亚洲熟女综合色一区二区三区|