China'S Outdoor Brand Design Needs To Be Bold In Its Own Style.

< p > the stones from other hills can be used to attack jade, and the discussion on how Chinese brands enter the world garment market is in line with the current development trend of the outdoor industry.

Clothing is the highlight of outdoor products. Looking at the development trend of peers or related products is of great benefit to the development of the brand itself.

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< p > < strong > design should boldly form its own style < /strong > < /p >.

Miao Hongbing, chairman of Beijing white collar Fashion Co., Ltd. believes that at present, China's clothing design is still at its initial stage, which is far from the "unique style" required by the world-famous brands. P

To break the homogenization of clothes and form their own style, we must rely on designers with international vision and unique design concepts, and use modern techniques to build a more international design system.

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< p > at the ISPO exhibition in Beijing, regardless of big brands or small brands, whether professional brand or popular brand, fashion color matching and tailoring have become the mainstream trend of outdoor products, and the future trend is function and fashion.

Compared with previous years of pursuing natural tones, relatively calm and low-key styles, the current outdoor clothing has begun to enter life, which is caught by many brands.

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< p > but it is very serious in terms of product design.

The most intuitive point is that black and red mammoths and orange Lafuma have fewer and fewer distinctive brands. When you block LOGO, you can hardly tell the brand of products.

What is "international norm" does not have a unified standard, but if it does not have its own style, it will always drift with the tide and win only short-term profits.

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< p > < strong > let the market accept the services that need to be called, < /strong > /p >

< p > in China's clothing industry, every 15 minutes there will be a brand concerned.

How to turn this concern into a lasting purchasing power? < /p >

< p > experts believe that if the brand wants to be accepted by the market, it still needs to work hard on the service.

To meet the needs of customers' consumption and psychological level, enterprises should make customers feel the service of "customized customization", so as to explore new needs.

Xia Hua, chairman of Beijing garment enterprises' Yiwen group, said that clothing enterprises should create new demands through customized services and fine management to obtain new profits. Relying on wardrobe housekeeper services, this year's sales growth is expected to be around 50%.

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< p > compared with clothing, the customization demand of professional outdoor products is more intense.

Such services need to invest a lot of costs, but the invisible income is even more substantial.

Germany's high-end outdoor footwear brand HANWAG, the world's leading top-level customization service, has to wait for at least 6 months, though the fees are high.

This service also keeps the outdoor enthusiasts of the world remembering this brand.

Of course, this model is hard to replicate, brand needs to find a suitable way, not to make a gimmick, but to do things steadfastly.

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< p > service is another angle. Now the sales mode brand pays more attention to the propaganda in the early stage, and lets things sell as quickly as possible, but often does not do enough for consumers' late maintenance.

There is a generally accepted theory that the loss of an old customer will require a company to develop at least ten new customers to make up for it.

The domestic outdoor original brand Huawei has worked with the outdoor information network to provide users with free repair of the brand down sleeping bags and down garments.

This activity has a good effect on building brand image.

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< p > < strong > diversification of marketing means will become a trend < /strong > < /p >

< p > without affecting the brand positioning, we can try to change the channel of operation, including building interactive platform and innovative store mode.

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< p > nowadays, most of the comprehensive outdoor brands are shopping malls, outdoor stores, and electric providers. They focus on different specialties, while professional products pay more attention to outdoor stores.

For the promotion of product marketing, the practice of the business will bring some inspiration.

For example, the two women's clothing brands are clear positioning their own consumer groups, the goods "direct" customers.

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< p > in brand marketing, the strategy of preoccupation can often get a larger market share, or even become a leading brand.

It is the key to win the brand marketing to use differentiated marketing strategy to change the marketing strategy and effectively stimulate the purchase of high profit consumers in the brand growth period.

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Less than P, the first outdoor brand that has entered the field of electric business has already enjoyed substantial returns.

There are a wide variety of outdoor products and a smaller user group. In particular, some niche products find the blue ocean of product marketing. Diversified marketing means will make the brand grow fast.

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