Quanzhou Electricity Supplier Is Still In The "Wholesale" Stage.

< p > recently held in Quanzhou, China's "a target=" _blank "href=" http://www.91se91.com/ "shoes < /a > clothing industry e-commerce summit, Anta chairman Ding Shizhong, XTEP chairman Ding Shuibo, seven wolves chairman Zhou Shaoxiong gathered together to explore the development trend of e-commerce.

It is reported that this year, Quanzhou's traditional enterprises will march into the electricity supplier field with great help, and use this new channel to carry out precision marketing.

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< p > < strong > > a line of chess online personalization < /strong > < /p >.

< p > prior to many enterprises, the most frequently said word of the head of the electricity supplier is to get the boss to do everything! The boss did not pay much attention to it. The electricity supplier did not make the first move. 3 years of one cycle, from 3 years ago to the present, the change of Anta Ding Shizhong represents the ideological change of the majority of the owners.

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< p > "3 years ago, there was an opportunity for electric business to be seen. But at that time, we had more than thousands of shops covering the county level.

The contradiction between them makes me have to be cautious and dare not touch the net easily.

"Ding Shizhong said that in the next 10 years, as long as online business occupies 30% of the retail industry, it will be quite scary. If we do not occupy the electricity supplier platform, we will lose the market in vain.

Since last year, he has frequently visited various electronic business platforms to feel the impact of the electricity supplier.

This year, Anta will have a basically clear plan for the development of electronic business. The line is still fundamental. The interests of the physical store must be maintained, and the differentiated operation of the commodity will become more and more obvious.

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< p > Ding Shuibo had contacted the electricity supplier when he was engaged in foreign trade business 15 years ago, but he didn't pay enough attention at that time.

3 years ago, when he saw the rapid development of the electricity supplier, he followed the crowd with the net when he was in doubt.

3 years later, with the "handle" of the market, the business opportunity of electricity supplier thinks he has grasped it.

"Next is how to use the mindset of reform and advance to grasp the overall product strategy and platform strategy.

We should pay attention to personalization on the line, pay attention to personalization on line, and differentiate products from different markets under the same line.

"Ding Shuibo said.

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Zhou Shaoxiong, 3 years ago, confirmed the development direction of P.

He believes that with the advent of the Internet Interconnection, Tmall, Dangdang, Jingdong and other large platforms are rising, and business and lifestyle are being reorganized.

The traditional form of business is bound to deepen the integration with the electricity supplier.

Last year, Tmall Taobao's "double eleven" came to Hangzhou to feel the shock of online sales.

Traditional enterprises can not evade this kind of reform. They can only learn, adapt and apply.

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< p > < strong > the electricity supplier is still in the "wholesale" stage < /strong > < /p >.

Less than P, tens of thousands of Quanzhou electric business practitioners, Tmall alone has more than 50 thousand merchants, more than 70 thousand brands.

Under the background of good electricity supplier, the boss of cool spring enterprise has amazing insight.

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"P >" and the original offline market, today's electricity supplier is entering the "wholesale" stage.

"Zhou Shaoxiong said that more than 10 years ago, when their enterprises were just starting up, they also faced great challenges. At the same time, they entered the wholesale market stage at first. Prices were very cheap and homogenization was very serious.

After bidding for each other, they sought to operate the market in the form of distributors, but later there was a phenomenon of goods distribution, so the enterprises differentiated them by barcode technology and opened up exclusive stores.

Today, the electricity market is also the same. Price wars and homogenization exist. Traps and pies coexist. They are full of Internet garbage such as selling fake goods and Internet fraud. There are defects in the management of intellectual property rights and technical management, and the so-called ecological balance is far from being achieved.

It can be said that for most enterprises, the road of electronic commerce is still very difficult.

This painful period must be experienced, in the future development, business, platform business and e-commerce practitioners, will certainly go to a healthy direction of self-discipline.

For enterprises, at this time can not blindly follow, we should understand what they want on the electronic business platform.

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< p > he suggested that we should improve the price system of products and not develop proprietary online brands for differentiation. This will weaken the influence of the original brand, but the strategy of special funds and sub brands can be done, which can reduce the situation of the fight between the left and right hands.

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< p > < strong > > "market handle" turned to "data handle" < /strong > /p >

What is the biggest advantage of the P market? Is it a larger market or a lower cost? < /p >

< p > "the greatest temptation and destructive power of the future electric business is the era of big data.

"Zhou Shaoxiong believes that many companies are so concerned about the electricity supplier is a fancy to the use of data.

At present, the application of enterprises in this area is still in the exploratory stage. The data analysis on the platform should be familiar with each consumer's consumer preferences, consumption habits and behaviors, etc., which need data analyst's help.

To put it plainly, online sales are nothing more than the competition of traffic. The competition of conversion rate is inseparable from the analysis of data. Whoever first grasps the technology of data marketing and utilization, who can take the lead in capturing the market first.

The application value of Taobao's cloud computing will receive more and more attention in the future.

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< p > electricity supplier and data analysis docking is very necessary. Only through the analysis behind it can we know the direction of future development.

In the past, market grabbing relies on market sensitivity, and in the future, it relies more on data controllable analysis.

Market sentiment will be pformed into "data handle".

Ding Shuibo said.

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< p > many people stand up in the field of electric business, but more people become cannon fodder.

In the face of the current competitive situation, how can the local e-commerce platform find the reason to live? Wang Dong Zhu's long speech is: "we will not be the biggest and the best, but we will live the longest."

"He believes that the strong shoe and clothing industrial chain base in Quanzhou has become a battleground for the business operators, and what they have to do is to combine this advantage platform, do well the nanny nannies of local enterprises, and take advantage of the advantage resources on the line, so long as they are grounded, they will not only become cannon fodder, but also live very moist.

This year, besides the platform construction, Tao shoe net has also been involved in the operation of the electricity supplier, and has helped them develop new shoes and clothing channels.

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