XTEP Electric Business Center Held A Network Distributor Conference In Xiamen Convention And Exhibition Center

Recently, XTEP electric business center held a network distributor conference in Xiamen Convention and Exhibition Center. At the meeting, the launching ceremony of XTEP Tmall supply and marketing platform was held. Xiao Lihua, general manager of XTEP electric business, signed a cooperation agreement with the director of Tmall supply and marketing platform, Yu Guan and related willing customers, and completed the launching ceremony. In addition, XTEP group executive director and senior vice president Ye Qi, vice chairman of the China Association of electronic commerce Chen Zhen, and the relevant leaders of Tmall team and XTEP's offline generation and online distributors attended the meeting, and witnessed the opening of this historic cooperation.

In the short period from 2012 to 2013, people in the electronic commerce industry are discussing the relocation of e-commerce providers. Is it just a channel for businesses to increase business volume, or will it bring more far-reaching impact? Can the traditional brand layout be able to break through a different road? The upgrading cooperation between XTEP and Tmall has opened a new era of e-commerce development from the innovation of mode.

From the introduction of Tmall's relevant leaders, the focus of Tmall is shifting from focusing on single store performance, focusing on opening stores to brands. Especially sports shoes The service industry is an industry with high brand concentration. The Tmall platform is strengthening the opening of these brands' services and more permissions, and hopes that such exploration can change the role of Tmall's "open shop" platform, but become a "service provider" in the sense of creating valuable brands. As a new positioning, Tmall's supply and marketing platform is a key project to form an alliance with brand enterprises and jointly open up new era of electricity supplier development.

The Tmall supply and marketing platform will bring together three major strengths of branding suppliers, distributors, channel hosting operators / third party software service providers. Brand suppliers can manage the network retail channels and the synergy effect of distributors through the effective construction of the platform, and achieve the full operation of the unified management of the two major markets of Tmall and Taobao. Distributors can obtain high-quality licensed goods authorized by the platform through the platform, and enjoy the support and service guarantee of the whole link of the brand authority and platform for the formal authorization system. At the same time, Taobao also began to intervene in the third party service business.

And Tmall platform for future vision and planning, XTEP also attaches great importance to "valuable" investment, XTEP electronics general manager, Mr. Xiao Lihua said, with the help of e-commerce platform, XTEP hopes to be able to graft all aspects of the brand resources, first promote the online and offline 1 +N+n mode of integration test, in 2013 launched 3-4 pilot projects, and will be completed in the next few years to achieve the integration of the entire channel, to open up the supply chain, so that market information feedback, product development, production and sales of the whole through-train supply chain efficiency greatly improved.

Second, Tmall flagship store, as an image display project, based on online and offline integration, further profits from distributors, and strictly controls price system, enriches product categories, improves warehousing and logistics capabilities, ensures fast delivery, and achieves win-win cooperation among brands.

Finally, the cooperation between XTEP and Tmall supply and marketing platform has brought great preferential services to the brand, such as the pre-sale of products, the recommendation of new products, and the corresponding data analysis, as well as the diagnosis and promotion services of XTEP distributors on Tmall. At the same time, XTEP is also considering how to integrate their cooperation into brand marketing. And some of the offline brand dissemination activities implanted into the electronic business platform combined with promotion.

The ultimate goal of XTEP is to maximize the effectiveness of the entire supply and marketing platform. It is revealed that XTEP will introduce jeans, men's wear and women's shoes into XTEP's e-commerce distribution channels, especially outdoor products. XTEP's general manager Xiao Lihua thinks it's a promising piece. The proportion of outdoor products should not be underestimated in the new quarter's electricity supplier ordering meeting.