8 Counterfeit Luxury Brands Overestimated By Chinese

In high-end shopping malls, brands that are tied to Chanel and Lanvin are luxury goods. No one will regard GAP or MANGO as luxuries, but with celebrities advertising and launching high-ranking products, some brands are trying to mix up in the "big name" camp.

When many foreign brands come to China, they will change themselves. Second line brands will look like luxury goods or look like "big names". Now, let me identify the "fake big names" around us.

Overrated brands in China

1.COACH

Sorry, maybe you have a COACH bag on your wardrobe.

Turn it out quickly to see if it's made in China. COACH can be called fashion goods at best, but it can never be called luxury goods.

When the brand was not good enough, CEO Lew Frankfort gave COACH a new positioning: "luxury brand that can be easily owned" by Lew.

This sentence itself is rather self assured. With an equivalent of 6000 yuan LV, the price of COACH is only 1/3, or 2000 yuan.

Although COACH's retail stores or flagship stores are all close to LV, the pheasants can never become Phoenix, which is also "close to each other"! You know your neighbors are different.

However, it is good to have high tariffs and immediately "high price". How much is the price of a 5000 yuan COACH handbag?

2. Calvin Klein Underwear

I believe that CK underwear becomes popular in China. The underpants are always running out of the jeans of young people in the street.

CK should also be the most famous brand in China, and it is also the most popular brand.

Some clothing wholesale markets in China are retailing at 20 yuan to ensure good quality and low price.

Even if you don't talk about reprint, just say the goods, CK underwear briefcase is basically 100 more.

Sorry, it is slightly higher than Baleno in foreign countries, that is, ordinary underwear. Foreigners will not have such a sense of admiration for its people. It won't be a bit of envy because you wear CK underwear.

3.GAP

This is the real foreign Baleno.

Do not think that there is a middle-class idol Sarah - Jessica - Parke endorsement, there is pop star Madonna backing up, it became a boudoir, the birth can not be changed.

Founded in 1969, GAP is the largest clothing retailer in the United States alongside Zara and H&M, and now has more than 4200 chain stores.

Like McDonald's, it achieved the biggest expansion in the shortest time.

Do you hear clearly? Like McDonald's, it's the fast food that you pay for after you have finished eating.

But GAP is clothes after all, and it can be washed and dried before wearing.

Although she went to H&M design later, it did not affect it as "global sales volume first". Cheap goods always sell better than luxury goods.

4.MANGO/MNG

The brand from Spain invited Penelope Cruz and his sister Monica Cruz to shoot the global advertising of MANGO 07 autumn and winter. At the same time, Penelope first designed a series of autumn and winter clothing works for MANGO, and named it Pen Pen lope &M Nica Cruz for MNG limited series.

Nevertheless, this still can not change the cheap position of MANGO in Europe. The Spanish native chicken has come to China as a high-end product, but the Chinese do not know that she is going to lose 40%-60% on the other side of the ocean.

And when MANGO posted a 5-7 discount notice, people in the store were more crowded than the vegetable market.

5. LEVI 'S/LEE/ADIDAS ORIGINAL

Three men, one play, how big the three men are in China.

Almost all young people nowadays, no matter boys, girls, heterosexuals or homosexuals, do not even fall at thirteen.

These brands are cheap goods abroad, and they are worn by foreign workers and foreign girls. Only on our side are they famous brands, and the prices are rising year by year, and LEVI 'S has been thousands of times.

And the rise of clover is rubbing up with the trend of retro.

6.Y-3

I still remember the shock of cross-border cooperation between ADIDAS and the famous Japanese designer Yamamoto Teruji (Yohji Yamamoto), and finally the sports dress should go up to the height of fashion.

A few years later, people who have a little fashion awareness will not wear this brand again. For a simple reason, it has a share with LV and GUCCI.

Besides, this is already a brand name for cross border sports. After that, there are women's clothing series of Stella McCartney pboundary design A.

As for whether we will be angry or not, we do not care about it, just remember that it is good.

7. Vero Moda/ONLY/Jack

All of them belong to the Danish Bestseller group. They have not sold so well in China in Europe. They have been bought in supermarkets.

You may wish to think of which clothing brands are sold in domestic supermarkets.

Now the three brands are made in the country, and it is rumoured that the brand has been fully controlled by several Tianjin apparel traders.

But even so, its sales are amazing, and are very popular with young men and women.

How popular is it? A young girl from a three line city wants to go shopping in Beijing, and directly asks her boyfriend which mall has "ONLY".

8. Swarovski Crystal

Wow, first of all, giving people the first impression is brilliant.

A domestic magazine even throws such comments: perhaps with the help of the younger generation, SWAROVSKI crystals will no longer be "cheap diamonds"; they will be as valuable as gold.

Sorry, although the price of the crystal is indeed more expensive than gold, to some extent, it is not as good as gold.

SWAROVSKI crystal is famous for its purity, unique cutting technology and faceted choreography.

Is it crystal clear? Overseas, only people who can't afford natural crystals or real diamonds like Bling Bling.

The real big character

1. very little discount.

Yes, the real big ones are seldom discounted, which is an insult to them.

They insist that as long as they are good quality goods, there will always be people willing to pay the price.

Moreover, some classic and evergreen styles of the brand appear in different colors and textures every year, and the quantity is limited.

There are only a few special days in a year for discounts and very little discount.

2. will not open shop in China

Domestic upstarts love LV, and LV is expanding almost domestically at the speed of one year. From 1992, China opened the first specialized shop in Xpu Ha Palace Hotel in Beijing, and then opened 18.

CHANEL currently has only two specialized stores in China. When people wonder why CHANEL is expanding so slowly, the answer is: the Chinese consumer group has not yet reached the noble positioning standard of CHANEL.

3. little publicity.

It is rare to see that big brands will promote TV advertising, and if so, they will show the charm of their products rather than hard sell.

The real taste of the people know how to dig the brand, take the hat queen Isabella Blow as an example, she has a red Philip Treacy, and has bought the Alexander McQueen graduation show for 5000 pounds.

At that time, they were completely anonymous. They all depended on the taste of the people who knew the goods.

4. the real big names are Haute Couture.

Do you know what is called Haute Couture? Advanced custom fashion is the highest level of fashion. It only shows the designer's idea and sells very little, and the price is amazing. At 100 thousand, the pound takes off! There are few brands that can produce Haute Couture, such as Armani, Chanel, Christian Lacroix, Givenchy, Jean Paul, and so on.

This is an art, not just a brand that can afford to play.

Strong brand capitals and talented designers are not enough to support a Haute Couture show, which must be recognized by the richest little ladies in the world, so that there is a realistic foundation for the existence of Haute Couture.

Can ordinary people who have jumped feet have the recognition of these ladies?