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    "Plum Blossom" And "Back Force" National Tide Brand

    2011/10/28 11:50:00 47

    Plum Blossom

    No one would have thought that the "plum blossom" sportswear, which was discontinued in the 90s of last century, has now been sold on the Internet. In particular, the Chinese sportswear of the Losangeles Olympic Games has become the favorite of the tide nowadays. On the Taobao website, more than 20 sellers will be swept away by "fans of plum blossoms" as long as they arrive, even if they are flawed for a long time.


    In 1984 Losangeles Olympic Games, the "plum blossom" sportswear was designated by Chinese athletes. Xu Haifeng won the first Olympic gold medal in China, the women's volleyball team won five consecutive championships and Lining won six gold medals.


    In addition to the "plum blossom" sportswear, the old Chinese products such as the "back force" shoes have sold the fire on Taobao, and the reporters searched it. At present, there are more than 360 sellers of Taobao shoes, and the business is quite good. A shop selling the "rebound" sneakers can sell up to more than 500 pairs per month.


    More than 20 years ago, Taobao sold fire.


    Last year, Taobao sellers "often came up with new ideas" and became the only people on the Internet who held the "plum blossom" sportswear stock. At that time, he sold the next batch of sportswear from the plum blossom dealer and tried to sell it online. I didn't expect this year's plum blossom to become a hot item. In particular, the old red plum blossom jackets and the "Shilin blue" "Chinese" sportswear, etc., are now very difficult to organize into the supply of goods.


    The famous nameplates in those days became popular after years of silence. By Orlando Bloom, "leap" shoes, simple and beautiful back shoes, "plum blossom" sportswear, sea jacket...... The clothes of the last generation of pressure boxes were initially excavated by tide makers and became tidal products. With the recent "old brand of domestic products" hot, there is a trend from small to public. Many old sellers tell reporters: those who come and buy are old and middle-aged, and there are students who are short of supply.


    Who sells the plum blossom sweater than the other?


    The online sellers who sell plum blossom are always very popular, and even if their products are defective, they are all customers.


    "Some time ago, I found some old red plum blossom jackets in stock. It was too long and improper storage, and some of them were soaked by water."


    "Often come up with new ideas", told reporters: "now things are out of stock, not easy to find" - now his worry is to organize the source of goods.


    The reporter searched, at present, there are more than 360 sellers of Taobao shoes, while the "plum blossom" sportswear is popular, but the seller has only 20, and only a small number of styles -- because many people want to do it.


    The Tianjin knitted sportswear factory, which produced "plum blossom" brand, ceased production in the 90s of last century. Now it only makes bulk orders, such as school uniforms. The real goods sold in the market are sold over 10 years and more than 20 years ago.


    "Authentic products are rare, and there are so many pieces that we can only sell through the old dealers. The price is coming up, but customers want genuine goods, most of them don't care about the price. "The new idea" said.


    The classic "back force" can sell more than 500 pairs in a month.


    Wu Zhe opened an old Beijing shoe and shoe sports monopoly on the Internet. At the beginning, he was reluctant to sell "back" shoes because of low profits and small amount of walking.


    That's the most classic WB-1 shoes with red bars. His price is 23 yuan and 25 yuan on the Internet. The profit of one or two yuan had to be packed and sent to express, so he wished to push the business to others.


    However, with the gradual warming of this year's "national day fever", he found that sales of back shoes are getting bigger and bigger. "You can sell more than 40 pairs a day, and a good seller has more than 60 pairs a day. Like the classic WB-1, my two online stores can sell more than 500 pairs a month. "


    What people are buying? Wu Zheting proudly told reporters that customers in the past were mainly purchasing from migrant workers and schools in remote areas. Now, there are a variety of things: "the elderly and middle-aged people are looking for fashion in order to nostalgia, while young people wear shoes on their feet. Students love the shoes comfortably and cheaply, and the customers are very broad."


    Wu Zhe felt that the return of "Hui Li" illustrates the return of simplicity and simplicity. "Don't be superstitious, you see, foreigners are now wearing our back and jump shoes."


    "Hui Li" matches the "plum blossom" tide tide.


    There are many "plum blossom" sportswear in the online shop of the Liaoning seller's "tidal belt". Although it began to make this domestic product only last year, the business was very hot, and the buyers in Hangzhou bought nearly 300 pieces. Among the buyers of "plum blossom" cards in Hangzhou, Xiao Shen, a senior student at Zhejiang Forestry University, was one of them. In mid September, he had just cleaned a "plum blossom" sportswear on the Internet, and the first thing he felt was "cool!" yesterday, the reporter connected the tide man.


    Reporter: why do you want to buy plum blossom sports clothes?


    Xiao Shen: it's very classic. It feels cool to wear it. Actually, I knew that the plum blossom card was once seen in the forum. Some netizens were talking about the tide match. Only then knew that this brand was actually the clothes that Xu Haifeng and Lining wore in the awards. I never knew that when I was a kid, there was also this brand of sportswear, and it was so popular in the last century.


    Reporter: what year were you born?


    Xiao Shen: 1988. (my dear! They wear clothes that are older than their age. )


    Reporter: how much did you spend on this plum brand sportswear? Do you think it is worth the price?


    Xiao Shen: I bought a red Chinese, the most classic one, 158 yuan. Of course.


    Reporter: regardless of style and color, these sportswear made 20 years ago are quite different from what they are now. Do you often wear them after you buy them?


    Xiao Shen: of course. Just bought that week, almost half a week wearing it, with a pair of power shoes, the most fashionable match.


    Reporter: how do people around you evaluate your retro sportswear?


    Xiao Shen: when the clothes were just delivered to me, when I opened the package, I was more surprised than I was. The classmates in the dormitory were surprised and asked me, "what brand is it? I haven't seen it before." Ha ha, after all, this brand is really strange to people of our age. Later, they looked cool on me.


    Reporter: do you know anyone who bought this sportswear?


    Xiao Shen: Yes, several friends bought it and usually bought one or two pieces.
     

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