Shenzhen: "East Gate Business War" Smoke &Nbsp Again; Business Promotion Ready

The main business of Dongmen commercial war is the 68 hour business of Dongmen Maoming industry.

The picture shows the bustling situation of people during last year's commercial war.

Over the years, the Dongmen commercial war has attracted many fashion groups in the city.

A scene from

Micro-blog helps: advance early in war

"Dongmen commercial war opened on Saturday, the lowest was 72% off.

This year, the East Gate business war artillery was launched by Tianhong. From from October 27th to 31st, Dongmen and China World Trade Center Tianhong launched a large and preferential promotion campaign on the theme of "Halloween Carnival and Thanksgiving Sheng Hui". The lowest 1 yuan in autumn and winter clothing changed 3 times the electronic discount voucher, and more than 600 new high-end brands participated.

Sun department store followed by launching a 3 to 50 percent off discount for new products in autumn and winter.

As in previous years, the main event is the 68 hour business of Dongmen Maoming industry.

At 8 a.m. on October 29th, the Thanksgiving ceremony of Dongmen Maoming industry will be opened. The 68 hour shopping Carnival PARTY will last until 4 a.m. on November 1st.

The discount is even more attractive. The cash in the department store is 1 yuan, 3.5 times the cash coupon (equivalent to 72% off), and 3 times, 2.5 times, 2 times the different value-added doubling rate, and the brand participation rate is more than 99%.

Some of the brands that are usually very "cattle", ADI, Nike and Lies Dan, also put down their roles to join the discount army.

It is no wonder that many citizens are eager to make such a big discount.

Reporters learned that, because the East Gate business war has gone through nine years, businesses have been familiar with the operation, all kinds of protection more and more in place, the service more and more careful.

For example, there will be as many as 6000 staff on the site and nearly 100 cashiers.

Mae has also opened a free shuttle bus to customers at night, adding signal cars to ensure smooth mobile phone signals.

Tianhong also launched mobile POS, selling cars to facilitate customers to "fight" in the end.

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Beforehand: customers start "practice makes perfect."

Dongmen's activities have been held for nine consecutive sessions. Not only are businesses familiar with the situation, but also the public has begun to "practice makes perfect".

Yesterday, the reporter came to the east gate shop of Maopai, although the activities haven't started yet, many customers have stepped ahead.

"Do you have any discount on this bedding item?" "can I have a discount on these shoes?" at some counters, customers can always hear such questions.

In shopping malls, Miss Chen took a small book, recorded six or seven things to buy, and waited for activities to start buying.

"Autumn and winter have just come into the market and the price is very high. I will wait for this activity to buy it."

In the east gate shop, there are many people who have the same ideas and practices as Miss Chen.

"A week before the event, people began to get more. Many customers went to camp early.

A few years ago, when the event was held, the customers were at a loss. The order was slow. Now many customers have found some tricks. They should first step on the spot, often when the mall opens, someone will queue up to pay the cashier.

Mao industry related responsible person said.

As a result of the Long March, many customers have explored some strategies and tactics for scouring goods. First, the East Gate business competition is chosen in the early November, so at the end of October, they can go to the mall to explore the camp and record the brands and commodities that they want to buy.

Two, if there is no time to "step on the spot", choose some good choice, save time goods to buy, do "stable, accurate, ruthless", the proposed purchase of goods including bedding, bags, cosmetics, infant products.

Three, we should not "despise the enemy" and not impulse or blindly consume. Otherwise, we will also waste many "ammunition".

"Last time, I grabbed a couple of clothes at once, but I didn't like them after I went back. Some of them were not suitable. They wasted a lot of money, so I urge you not to blindly consume."

Miss Chen said.

Expert advice: create "Thanksgiving Day" in Shenzhen

The fourth Thursday of November is a traditional Thanksgiving Day in the United States. Thanksgiving shopping has become an American custom. From Thanksgiving to Christmas, American retail sales account for 1/3 of the whole year.

In 2002, the eastern shop of Mao Ye Department introduced gratitude into the concept of department store marketing for the first time, triggering the East Gate business war and causing a sensation in Shenzhen business district.

With the continuous innovation and expansion of activities, the Thanksgiving ceremony of Dongmen has gradually become a folk Shopping Festival.

The industry suggested that further enhance the Dongmen Shopping Festival, expand its influence, and make it a "Thanksgiving Day" in Shenzhen.

"It is entirely possible to turn it into a brand of Shenzhen's promotion and create a carnival to stimulate consumption in the off-season," said Tu Yong, executive director of the China University Marketing Research Association.

She suggested that businesses should seriously discuss how to further promote the promotion of the business district, and launch promotional activities with their own characteristics according to their respective characteristics.

Liu Lu Yu, a doctor of Shenzhen Comprehensive Development Research Institute, pointed out that whether we can truly create a brand that is market oriented will also depend on the commodities provided by businesses.

He pointed out that the reason why American Thanksgiving Day and Hongkong's pre Christmas promotions are of high concern is that many first-line brands are involved in it, so whether this activity has vitality, businesses should make more efforts in promoting goods and services, so that they can participate in preferential products and enhance their popularity.

In addition, he pointed out that businesses should enhance their credibility and give real profits so that this special promotional card can be played longer.