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Jordan Cup Sixth China Sports Equipment Design Competition Finals Held In Beijing

2011/10/28 11:01:00 43

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October 27, 2011 by China International fashion week The Sixth China Sports Equipment Co sponsored by the Organizing Committee and Jordan sports Limited by Share Ltd, the "Jordan Cup" Design Competition The finals were held in Beijing 798, the vice president of the China Textile Industry Association, Mr. Chen Shujin, vice chairman of the China Fashion Designers Association, Mr. Li DQI, vice chairman of the China Fashion Week Organizing Committee, Mr. Ni Zhennian, President of China Fashion Week, and Mr. Ni Zhennian, general manager of sports Limited by Share Ltd. Ding Shijie, vice general manager of Jordan sports Limited by Share Ltd, attended the event. The activities also attracted the participation of heavyweight transboundary design talents. They are: CFP design director, 08 Olympic mascot, Mr. Yamo, the founder of the Olympic Games, Liu Fang, a cross border artist, Ma Chaoxian, the founder of the design, and Ma Chaoxian, the representative of China. Cartoon Mr. Yang Dong, as well as animation director, new media artist, animation director, Mr. PI three.

This year's Jordan cup is more widely accepted by the athletes. The competition has received 623 entries from 24 regional designers in Japan and China. 21 groups of sportswear designers and 19 groups of designer swimmers have entered the finals. After the selection, Yu Meng Meng, who eventually came from Beijing Institute Of Fashion Technology, won the gold medal of the sports shoes group with his works "seal trend". Wang Bei and Ye Hao Yang's works won silver and bronze medals. As for sportswear, Wei Xiaojun, who is also from Beijing Institute Of Fashion Technology, won the gold medal in his work "0O". Wang Jie and Gui Yuanyuan won silver and bronze medals.

This contest also carried out Jordan's "nature" 2012 spring and summer Trend Conference. "Nature" as the theme of spring and summer trend in 2012, carried out a deeper exploration and transformation of sports. The work of the conference was mainly produced by Cheng Qiongzhi, Jordan's sportswear designer. The products of "nature" are mainly three series: basketball, running and tennis. The trend of spring and summer in 2012 reflects the fashion exposure, the technology acceptance and the release of the elements of human nature. It is a perfect interpretation of human nature. This trend is also reflected in the works of the sixth Jordan athletes' equipment design competition.

The theme of the Jordan Cup sports equipment design competition is not only about the inheritance of the past works, but also the innovation of brand value and the influence on sports and consumer groups. It is also in line with the new brand advocated by Jordan sports, which is more consistent with the brand image of its new sports brand in China. It shows that this competition has gone beyond the previous competition in the overall level. As Mr. Ni Zhennian, general manager of Jordan sports Limited by Share Ltd, explained, "classics need to be inherited, and innovation comes from the accumulation and breakthroughs of inheritance."

At the same time, this theme is also the Jordan movement brand to encourage young designers to have a new breakthrough in the field of sports equipment design. In the creative design of sports equipment, it is not limited to the traditional sports brand idea, can combine the international trend of fashion, and design more professional and fashionable sports equipment for Chinese athletes. It also provides a new shoe clothing with precise quality for the fashion trend of national fitness. In the entries, we should uphold the inheritance of the classics, and have advanced consciousness to lead the fashion trend in the field of professional sports equipment. As the organizer of this competition, Jordan sports and China International Fashion Week Organizing Committee hope to take the contest as the platform, and symbolizes the social responsibility of the Chinese sports equipment design reserve force. The meaning of "inheritance and freshman" is not only the proposition of this contestant, but also an important topic facing the exclusive sports equipment industry in China.

On the stage of the final, around the theme of "inheritance and freshman", the judges were more gratified by the creative ideas embodied in the design works of the two groups. In a relatively short period of time, the athlete needs to start from the exclusive characteristics of the movement, and the creative ideas should also be based on professional and practical work. The entries should be based on the idea of "zero degree Celsius" as the starting point, or the emotional carrying of "speed and passion" for sports equipment, or the matching point between the printed cloth and the UGG cotton boots in the East and the Transformers as the carrier of creativity.

The "Jordan Cup", which has been meticulously developed over the past 5 years, has an absolute right to speak in the Chinese sports equipment design competition. Besides, the brand of the Jordan movement is training professionals for the industry. It also confirms the guidance and design strength of the enterprise in guiding the new trend of professional sports equipment. The Jordan cup is about the spirit of Jordan, a young sports brand that is related to sports and goes beyond it.

The "Jordan Cup" sports equipment competition is jointly sponsored by Jordan sports Limited by Share Ltd and China Fashion Designers Association. Since 2006, it has successfully held five sessions. The competition encourages athletes to display their creativity in sports equipment design, and requires athletes to uphold the practical concept of "tailor-made for Chinese consumers". They should closely follow the fashion trend of international sports equipment, and also inherit and reflect the details of Chinese culture, integrate sports, technology, fashion, innovation, internationalization and localization together to create their own characteristics. Jordan sports is committed to integrating the spirit of sports into every walk and wave, providing consumers with professional sportswear supplies and a series of sports products, helping sports enthusiasts to pursue excellent sports performance and create a better and healthier way of life. Today, Jordan sports has already laid a solid position in the Chinese sports apparel industry, and sales volume has been rising year after year.