Shoe Maker Merck Opens B2C &Nbsp, With Terminal To Seize Market.
With the accelerating pace of people's life and the continuous improvement and growth of the network industry, the online shopping and offline shopping behavior of netizens have found that online shopping is a popular consumption mode and has become an indispensable behavior in people's daily life.
In order to further adapt to the development of the market, meet the needs of the customers, better serve the customers, through a carefully prepared test.
Operation period
Recently, Meck announced that the official flagship store was formally launched in Taobao mall, which is widely concerned by the industry and consumers.
Hunan satellite TV, Youku, Baidu, Tencent, thunder and other multimedia cooperation, the influence continues to rise; through sponsoring the Chinese women's songs, the 2010 World Expo UNEP, the Chinese table tennis open, and so on to promote the brand and show new competitive vitality; in August 12th, Meck also patronized the twenty-sixth World University Summer Games in Shenzhen, and signed as an official senior sponsor and sports equipment partner of three national college delegations in Ireland, Slovenia and Kenya, and recently sponsored the second Hayes model TV competition and the title 2011 Show Luo dance world dance series. As the leader of sports brand in China, Meck brand has gained popularity and reputation in recent years, through CCTV,
Coordination
terminal
Seize the network market
In the rich and colorful forms of online marketing, spike activities, group buying, buy gifts, discounts and other activities are more suitable for young people's consumption characteristics. Some prices are even cheaper than those in physical stores. For example, the market price of Meck sport skateboard shoes is about two hundred yuan, and the price of Taobao's sprint is only 99 yuan, and it also is a natural carrier of netizens.
First of all, Show Luo, who is the idol of the Asian pop star, is the spokesman for the brand image of Meck. Its fashion, youth and vitality are the best interpretation of the "baby" of Mecca mall.
The perfect product system, close after-sales service and refreshing design interface of Meck flagship store will bring new brand to users.
Consumption experience
。
It is understood that at present, Meck already has thousands of stores, in order to cooperate with the terminal market sales, so that consumers can understand the new product dynamics of Meck in time, convenient shopping, Meck expand the network market, and seize Taobao's delicious cake.
Prior to this, Meck and Youku, Baidu, central television station, Hunan satellite TV and other network media and television media joined forces, launched a diversified marketing campaign, the brand to a new level.
The grand opening of Taobao mall has further expanded the market share of Meck, and has also been able to tap potential customers, close to new users, and bring better products and services to Meck consumers.
High end products make shopping fun.
Meck official flagship store has a wide range of products and offers a wide range of concessions. The most popular autumn new products, couples' suits, men and women casual wear, sports shoes, VIP special zone, selected T-shirt area, special price zone half off, limited time kill zone.
"Good quality, high quality and thoughtful service" is Meck's own requirements, so that customers can buy reassurance and wear peace of mind.
As the first e-commerce platform in Asia, Taobao has thousands of pactions every day, more and more.
Operator
"Love" e-commerce sales channels.
The opening of Taobao mall is conducive to its sales, publicity and promotion of a series of hot business activities.
At the same time, preferential, convenient, anytime and anywhere to enjoy shopping, but also for consumers who like online shopping has provided great convenience.
On the line of Taobao's flagship store, it can help more consumers to get access to high-quality domestic sports shoes and clothing, and enable more consumers to enjoy international design standards. As the bridgehead of the Meck Internet position, Meck Taobao flagship store will hold a series of preferential activities in succession.
Moreover, the new products will be unveiled at the flagship store for the first time.
We believe that by virtue of the ubiquity of the Internet, the idea of "sports every hour, happy and beautiful" advocated by Meck will affect every sport consumer and bring more benefits and surprises to consumers.
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