Innovating Operation Mode And Building Sales Territory Of Fujian Sports Shoes Brand

In October of 2011, Jinxiu International Trade City (hereinafter referred to as "Trade City") was put into trial operation in Mingda Business Group Co., Ltd. (hereinafter referred to as "Mingda group").

As a subsidiary of Mingda group, Fujian Dafa logistics and pportation company visited Xi'an last week.

It is understood that the north of the business district is mainly made of leather shoes in Hebei, cloth shoes in Wenzhou and sports shoes in Jinjiang. Among them, Jinjiang brand accounts for about 20%. With the expansion of Jinjiang brand reputation, more and more Jinjiang businessmen have settled in the commercial city, forming a regional character.

"Big market" and "big logistics"

Organic combination

According to Zhuang Mingcong, chairman of Mingda group, the commercial city is composed of Eastern, southern and northern districts. Among them, there are more than 1000 businesses and thousands of businesses in the Southern District.

In the Northwest Logistics Company, another subsidiary of Mingda group, the delegation visited the warehouse under construction. "This is a new warehouse built by our company in July this year, covering an area of 20 mu. It is expected to be completed by the end of this year. Relying on a large number of supply sources in the Trade City, our business will become larger and larger."

Wu Qingxuan, deputy general manager of the company, told reporters that the company is well matched with the Trade City, which is mainly responsible for the logistics and freight business of several wholesale markets in the commercial city and surrounding areas.

"To undertake the marketing advantages of the Trade City, integrate the professional resources of the Northwest Logistics, develop the radius of Shaanxi regional logistics, radiate the northwest region, strengthen the distribution function of the trade city and the Xi'an City stores, and develop the logistics and logistics network system that integrates the inter provincial logistics, regional logistics and store distribution.

Zhuang Chuixiang said that over the past few years, Dafa logistics has devoted itself to building the business mode of trade and logistics. It has established a large business market in the northwest, northeast and southwest China, making use of the effective docking of market and logistics operation, promoting the development of the surrounding logistics industry through the market, and promoting the market progress with the logistics industry at the same time.

"Combining the business market with the logistics market, forming a nationwide network of operations, popularly speaking, a management of the market, a pipe pportation, if this mode of operation can be used in most of the logistics enterprises in Jinjiang, it will bring good results."

Zhuang Mingcong suggested.

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Jinjiang brand success bases on Xi'an Market

"We have made great efforts in the management and service of merchants in order to make the Fairview trade city a comprehensive service trade wholesale market in the five provinces of Northwest China and even the whole country."

Ceng Yulong, deputy general manager of North District of Commerce and trade, told reporters that the star city service mode was applied to the management of the commercial city.

It is reported that when the North District project is still in the early stage of planning, the trade city has done business with merchants. Merchants can put forward their own commercial area according to their actual needs, and the trade city will be built according to the requirements of merchants.

"If the merchants decorate the shops within the stipulated time, we will also make advertising for free for 3-6 months in the commercial city, or even half a year's property management fees."

Ceng Yulong said that the comprehensive management department in the commercial city is responsible for the daily management of all shops.

In the north of the commercial city, the reporter interviewed Huang Tianming, the chairman of Jinjiang brand trading company, Huang Tianming, President of Xi'an Sheng Lan Trading Company. He told reporters that he had been a agent in Xi'an for more than ten years, and was settled in the Southern District of Commerce and trade in 2007. This year he entered the commercial North District. At present, he has three brands of 361 brands, Jordan and three famous birds. He is the general agent of the three brands in Shaanxi. "Every quarter of the order, I will lead more than 100 agents to order in Fujian. Basically, every shoe and clothing will be ordered about 1000000 times a year, and the brand of Jinjiang will be very good in the commercial city and the whole Shaanxi. Because the target market is bigger and bigger, I have opened two branches."

Huang Tianming confidently told reporters.

Wu Qingxuan also said that the Northwest Logistics daily pfer at least 15.5 shoes, clothing, of which 5.5 of the shoes and clothing from Jinjiang, "Jinjiang businessmen on this side of the agent is mainly high-end brands, with the expansion of Jinjiang brand reputation, more and more Jinjiang businessmen into our trading city, has formed a regional business chain, Jinjiang's brand is mainly to win the quality and price, quality clearance, price pparency, it can be said that Jinjiang businessmen in the stability of these brands will be molded."

Ceng Yulong is so critical of Jinjiang brand.

Reporters also learned that in order to integrate the rich resources of the group company and build a fully equipped logistics network, Mingda group also plans to invest in the construction of the West World Trade Logistics Port project. At present, the project has already started.

According to the introduction, the logistics port covers an area of 1500 mu, and the project will be completed in three phases in six years. After completion, it will form an operation network with a modern logistics service platform as the node, and provide value-added services such as business contacts, financial settlement and other value-added services for customers.

Zhuang Chuixiang said that in the leap from traditional logistics to modern logistics, Dafa logistics will move the advanced concept of headquarters to Jinjiang.