EP Ya Ying &Nbsp; Showing Fashion Humanistic Concern.

In September 24th, "elegant Queen's Secret Wardrobe" - EP Ya Ying 2011-12A/W fashion tour was released to Shenzhen, bringing an elegant and stylish feast to Shenzhen. On the roving show, EP Ya Ying has released the brand development strategy in the coming years: the image store, building the international brand image, "balance, love and happiness", and adhere to the humanistic concern.

The white facade wardrobe, slowly pulling away, the models that come from the money. Decrypt The elegance of the season. The black lattice coat makes the strong woman workplace momentum, the red woolen coat, whispering the intellectual fashion, the soft fur coat inadvertently reveal luxurious, the camel long style dress demonstration classic style, "elegant Queen's secret closet" - EP Ya Ying 2011-12A/W fashion release, the perfect 4 color autumn and winter fashion elegant play, the interpretation of the autumn and winter international elegant fashion fan, for the domestic mature women to bring a new round of multi-faceted elegant temperament show, leading the high-end clothing market trend of the high-end women's clothing this winter.

Elegance is a compulsory credit for women between the ages of 0 and 100, and is also the most attractive brand philosophy of EP. As the leading brand of high-end women's wear in China, EP Ya Ying has been leading the elegant attitude and quality life of modern urban women.

Along the ladder of Shenzhen Jin Guanghua slowly, the EP Ya Ying image living hall jumped into the eye. Covers an area of nearly 500 square meters, smooth, atmospheric lines, elegant, exquisite layout and classic color, in the design adhering to the EP Elegant jade Noble and elegant shop keynote. Relaxed and relaxed Jeans area, elegant and elegant daily wear and occupation area, elegant, high-end E.Prosper area and refreshing dress area. Different districts create different wardrobe schemes for modern urban women's multiple lifestyles. At the same time, in the image shop, the private and private rest space, professional dress consultant and high-end fashion salon are more perfect to show the image of EP, who advocates quality and happy life.

According to introducing, similar image store, EP elegant Ying has 3 in Shenzhen, there are more than 20 in the whole country, the area is about 1000 square meters. The super shopping space is not only the innovation of the Chinese women's clothing brand in the terminal strategy, but also the future trend of the fashion industry. It is also the best carrier for EP Ya Ying to convey the brand spirit of balance, love and happiness in an all-round way.

Balance is the balance between the heart and the outside, the balance between career and family, the balance between ego and society, and the balance between small society and big society. Love means gratitude. Happiness is the goal pursued by individuals and brands. Big happiness, little happiness, everyone has different definitions of happiness, but the ability to perceive happiness and pass happiness is common. For brands, "balance, love and happiness" concerns consumer demand: a grateful, sustainable and responsible corporate citizen. This year, EP Ya Ying put forward the concept of "balance, love and happiness" based on the reconsideration of brand social responsibility and the further refinement of brand values.

In recent years, EP Elegant jade Actively shouldering social responsibility, with the help of radiating the whole country. platform We should actively develop public welfare undertakings and focus on those who need help. In August, the EP elegant Jiaxing living room raised a donation for the young girl who had not been cured for a long time. In September, it supported "the charity activities of the WAN friends, the gravitation group star," and offered love for the orphan training school.

EP Ya Ying relevant person in charge, whether Shenzhen or Beijing, Shanghai, EP Ya Ying radiation nearly 600 terminals, is not only the elegant Queen's Secret wardrobe, but also the fashion leader and publisher, will also explore and pursue "balance, love, fortune and happiness" with urban women.

EP Ya Ying firmly believes that a brand with genuine humanistic care, social responsibility and sticking to its own values can truly become the representative of Chinese fashion power and truly create the international image of EP elegant fashion and quality life.