Shoes And Clothing Industry "Defensive" Posture Is Obviously &Nbsp; Low-End Market Is Not Optimistic.

As we all know, shoes, bags, clothes... There are at least ten kinds of fingers in our country. Light industry category The total volume and export volume of both products ranked first in the world. Taking shoes as an example, last year, about 8000000000 pairs of shoes exported to China were equivalent to producing a pair of shoes for everyone in the world.

Behind these industries is the large scale of labor that has spread throughout China's eastern, central and western regions. Intensive type Enterprise. As many years ago, relying on low labor costs, complete shoes and clothing industry chain and other multiple production factors, these shoes and clothing enterprises have won stable large international for a long time. Order It has also formed a relatively stable mode of production and operation in the world. Industrial chain China occupies a pivotal position.

But this shoe clothing industry model is suffering from a sharp change in the international market impact caused by the financial crisis, which is characterized by the sharp decrease, urgency and shortening of international orders.

Especially with the impact of exchange rate fluctuations, international orders are getting shorter and shorter. A person in charge of the enterprise said that the former customers could keep the order from February to July. "Now considering the appreciation of the RMB, the list is only one or two months at most. In the past, the order for the middle of the year has basically disappeared." Chinese manufacturers also tend to make short lists, or else profits will be diluted or even eaten up because of the rising price of raw materials and exchange rate changes during production.

Affected by market fluctuations, international orders are becoming more and more urgent. Export enterprises generally reacted. Since the beginning of this year, the European debt crisis and the US debt crisis have shown an explosive nature. Many countries are in a state of unstable market, leading to orders for developed countries to rush orders. Sometimes, they hate to give you the order today, and sell them immediately.

Behind the "short and urgent" order is the objective reality of China's low-end manufacturing industry, that is, "the volume of exports is growing, but the profit margins are getting lower and lower." In fact, because some enterprises feel more and more hardworking, they are unwilling to do it again. The order status indicates that although China's footwear industry has an absolute advantage in the world, it is currently on the defensive, especially in the market of low-end products. atrophy 。