Shoe Enterprises Start China Red Marketing During The Olympic Games

With the arrival of the Olympic Games, the traditional Chinese Red began to appear on various kinds of commodities more and more, and the merchants launched the "red" marketing.

In June 4th, the Olympic team of Chinese table tennis team, diving team, gymnastics team and shooting team, which was called "dream team" of China, released the equipment for the 2008 Olympic Games.

The traditional Chinese red will be the main color of the Chinese team in the Olympic Games.

According to the publisher, the new equipment combines the "future concept" and "Chinese elements". The traditional Chinese red is the main color, which assists the color of gold and parrot blue, and highlights the strong visual effects of color gradation and metallic texture.

Before that, red on behalf of China has frequently appeared in some clothing and sports brands this year.

In the West Lake store of Yintai department, Adidas launched the red and white "bird's nest" series of sports shoes and the Olympic red Fuwa series T-shirts. Nike's 2008 Olympic T-shirt also has a red undertone decorated with five star and bronze pattern patterns; Jasonwood (insisting on me) has a red T-shirt with the background of "insist on doing sports".

With the help of Olympic fever, these styles can be especially popular among some students.