Marketing Of Sports Shoes And Clothing Brand During Olympic Games

With the opening of the Olympic Games, sports brand discount sales promotion is also greater.

Yesterday, the Adidas Olympic Games licensed product counter of a shopping mall in Hangzhou made the first full sales promotion slogan.

The salesperson of the counter said that the counter had not done any promotional activities before, and was informed yesterday morning that all the products of the counter, including T-shirts, sports shorts, sports shoes, and so on, all took part in the sales promotion activities.

The introduction of new products is also a way to attract attention.

Yesterday, Nike launched 3 Special Edition basketball shoes at a stretch. The 3 sneakers are a series of "UnitedWeRise" series specially designed for the team of the American dream team to participate in the Beijing Olympic Games.

The salesmen said that the number of these shoes was not large. Because of the Olympic concept and the endorsement of American basketball star Kobe Bryant and Lebron James, they were bought by more than half of the sneakers who came to hear the news.

Other sports brands will also have different discounts during the Olympic Games.

This weekend, Hangzhou Tower B4 building sportswear 7-8 fold, Yintai Wulin shop sports hall full of 400 yuan to reduce 150 to 200 yuan, the hundred hundred leisure sports hall full 1200 yuan to send the designated ticket 1.

Some counters, such as Lining, also have double promotions. After attending the shopping mall, there will be another surplus.

The Olympic Games is the platform for sports brand to display the latest technology. In recent Olympic Games, new technology products launched by major sports brands can be seen.

In the major sporting goods stores in Hangzhou, the latest new products have 26 Olympic Games shoes, using Olympic Basketball Games shoes designed by bridge scaffolds, sports clothes that can enhance athletic ability in track and field, football competitions, and running shoes with Liu Xiang's signature.

According to the manager of a sporting goods mall, this year, Nike, Adidas and other brands have increased the types of sports goods, and some previously difficult sports shoes also have samples.

According to the experience of the previous two sessions, the sale of sports goods in shopping malls will be significantly improved after the Olympic Games.

According to Wu Lin store, Yintai department store, sales of sports hall grew by 6 in the month after the end of the Athens Olympic Games in 2004, significantly higher than before.