The Case Of Taobao Shop Selling Fake Cases Is &Nbsp Again; Fuzhou Police Seized Suspects.

Recently, Taobao shop Sale case Four cases of storm, Fuzhou, Xiamen, Quanzhou, Putian and other places are involved in the case. In the evening of October 21st, Fuzhou police again arrested the suspects in Taobao shop selling fake crime and cracked 20 million yuan Taobao online shop selling case.

Large quantities of counterfeit goods are purchased from Putian and Guangdong. TaoBao Register more than a dozen online stores and sell them to friends all over the country. A few days ago, the Fuzhou police cracked a Taobao counterfeit case involving about 20000000 yuan, arrested 3 criminal gangs, and smashed the manufacture and sale of counterfeit dens, 79.

In September this year, the Ministry of public security deployed to crack down on intellectual property infringement and sale. Fake and inferior commodities The "sword" action of crime. Recently, Fujian and Zhejiang Police jointly cracked a series of cases of Taobao online shop selling fake, involving a total value of 88 million 420 thousand yuan. However, a press survey found that there are still many fake and shoddy goods sold on Taobao.

[typical case]

Jun bamboo footwear market issued fake sports shoes and clothing

In August this year, Fuzhou Mawei District Public Security Bureau found an important crime of selling and selling crime: "express", "Zhong Tong", "Shun Feng" and other courier companies sent more than 1000 shoe couriers to the whole country every day from the Mawei bamboo village shoe market, and a large number of them were fake brand sports shoes and clothing.

The ad hoc group quickly grasped the 3 fake crime groups headed by Wang Moude, Yao Mourui and Xue Mouzhang. They bought a lot of fake brand of sportswear and shoes from factories in Putian and Guangdong, then registered Taobao merchants on Taobao, and sold them to all parts of the country.

According to the suspect's account, they registered dozens of online stores such as "fashion show", "Ruili fashion", "fate lock", "Ruili fashion", "Mulan sports city", "concentrated footwear industry", "shoe agency headquarters", "Heaven shadow shoe shop", "Fuzhou shoe breaking shop", "trend sports base" and "Ai Shang shoes E clan 007" and so on. And then through the QQ, telephone and other contact ways to expand the business, selling fake Nike, Adidas, Lining, Puma, CONVERSE and other brands of sportswear and shoes.

These counterfeit brand sports shoes and clothing are highly emulation and fine workmanship. It is hard for ordinary consumers to find authenticity. A new Adidas sports shoes with a market price of more than 1000 yuan is priced at only 300 yuan online.

　　 Selling and selling fake dens to destroy 79

On the night of October 21st, the police dispatched nearly a hundred police officers, respectively, in the Mawei District, Luo Jian Road, building fa Lou, Xingang District, No. 1 fishing Hall Road, mansion No. 1 Building 1, Mawei District, West Delhi government, Mawei District Longmen, Jinan District three wood City Garden and other places, and arrested 14 suspects, seized large quantities of sales lists and logistics courier receipts, books, seized more than 20 computer tools of crime, and seized a large number of counterfeit Nike, Adidas, Lining, Puma, CONVERSE and other brand sports shoes and sportswear nearly 10000 pairs (pieces), involving up to about 20000000 yuan.

Through this action, the police knocked down 3 criminal gangs, smashed the manufacture and sale of 79 counterfeit dens (including 78 horsetail and 1 Jinan), and cracked 14 cases of counterfeit registered goods.

At present, the 14 suspects involved have been arrested, and the police have formally written to Taobao to cancel the sale of dozens of online shops selling counterfeit brands.

[news background]

The province cracked 88 million 420 thousand yuan

Recently, the police of Fujian and Zhejiang jointly conducted a verification on the clues of illegal activities of Taobao shop, and found that the selling and selling network involves 8 districts and cities in Fuzhou, Xiamen, Quanzhou, Putian, Sanming, Nanping, Longyan and Ningde, covering clothing, luggage, sports shoes, watches and other well-known brand goods. 41 cases were cracked, 71 counterfeit suspects were arrested, 22 counterfeit gangs were destroyed, and more than 120 thousand counterfeit registered trademarks, including clothing, bags, sports shoes, watches and so on, were seized. The total value of the counterfeit registered trademarks was 88 million 428 thousand and 400 yuan.

According to statistics, last October 19th to October 25th this year, 257 cases of intellectual property infringement and counterfeit and shoddy goods were jointly established by the Fuzhou police. 219 cases were cracked and the amount involved was about 89 million 510 thousand yuan.

[reporter observation]

Taobao needs long-term strategy against counterfeiting

Under the frequent action of police in all parts of the country, the sales of Taobao merchants have dropped sharply, but there are still shops selling fake brands.

Yesterday, when the reporter entered Taobao online mall and entered the keyword Nike, he found 6195700 pieces of relevant merchandise, including all kinds of sports shoes, sportswear, knapsack, wallet and so on. In a July Internet store, a Nike backpack sells for only 55 yuan. On Nike's official website, this backpack costs more than 500 yuan. Counterfeit goods such as LV, GUCCI, CHANEL and so on are also being openly sold, and many of them sell at a price ranging from tens to hundreds of dollars.

It is understood that by the end of 2009, Taobao announced that it had invested 100 million yuan in counterfeiting, and finally punished more than 8000 fake online stores. But up to now, Taobao's fake brand sales are still popular. Why is it that under such heavy pressure, some Taobao shopkeepers are still desperate to sell fake products on the Internet?

The industry believes that, like Xiushui Street, which still does not sell fake quagmire for 5 years, the huge commercial interest is the main reason to drive shop owners to sell fake products. It is understood that under normal circumstances, counterfeit LV wallet only cost 10~20 yuan, the backpack price of 40~50 yuan, while the price of fake brand-name wallet can reach 50~80 yuan, the backpack price can be more than 100 yuan, the profit margin of more than 100%.

The industry also believes that the initial sale of Taobao website has provided traffic and sales volume to the website. At present, the number of Taobao sellers is huge. Even if we want to clean up the online stores, we need a lot of time and energy, and we need to implement the strategy of counterfeiting for a long time.