Ningbo Clothing Industry: Creative Design And Leading Role

In October 23rd, the fifteenth Ningbo international clothing and Accessories Fair (hereinafter referred to as the "Clothing Fair") came to a close at the Ningbo International Convention and Exhibition Center. This year's 4 day Expo will coincided with "15th anniversary" Daqing, which has attracted much attention from the textile and garment industry.

Famous textile and garment enterprises and designers from home and abroad are in the fair. scene Each exhibition has elegant demeanor. At the same time, the forums, docking meetings, purchasing meetings and theme shows that are closely related to the clothing industry have been unveiled during the Expo.

The 6 exhibition hall of the Ningbo International Convention and Exhibition Center is set up by the Expo. There are 2200 exhibition booths, including 8 exhibition areas, including the men's wear hall, the fashionable ladies' wear hall, the children's wear exhibition area, the brand clothing exhibition area, the OEM exhibition area, the surface accessories / clothing machinery Museum, the international exhibition area, the production enterprise brand clothing direct selling hall.

　 Clever transformation of "creative brand"

This year, Ningbo takes YOUNGOR [10.08 0.60% stock bar Research Report]. Pacific bird The number of garment enterprises represented by the creative enterprises has obviously accelerated their transformation and upgrading, and their economic indicators are all better than the same period last year. According to statistics, from 1 to August, the total output value of 864 textile and garment production enterprises above Designated Size in Ningbo reached 59 billion 860 million yuan, an increase of 19.7% compared with the same period last year. The sales revenue reached 59 billion 300 million yuan, up 22% over the same period last year, and realized profits and taxes 5 billion 780 million yuan, up 19.1% over the same period last year.

Li Ru, chairman of YOUNGOR group, said that at present, YOUNGOR is transforming from a production and marketing enterprise to a brand oriented enterprise. The company is also considering a higher level of industrial upgrading, to turn from technology intensive to art and creative enterprises, and transform YOUNGOR from a garment factory to a "creative and creative world of art and culture".

This year, YOUNGOR accelerated the implementation of the clothing brand development strategy. Its MAYOR, YONUGER, GY, hemp, CEO and Hart SChaffner Max six brands further deepened and developed and completed. Distribution channel Re layout. As Li Ru said, "YOUNGOR should no longer follow the trend of consumption, but lead the trend and create the trend."

As a representative of Ningbo's local men's clothing, YOUNGOR has implemented creative transformation. As a representative of new garment enterprises, Taiping bird also chose to play creative cards. Its chairman Zhang Jiangping said: "Taiping bird does not dress, but fashion creativity."

Facing the confusion of traditional manufacturing industry, Taiping bird put forward the idea of fashion transformation in fashion industry. We should gradually peel off manufacturing links, strengthen design and marketing, work hard at internal strength, study the needs of customer groups, and focus on creating "fast fashion". Under the guidance of creativity, Taiping bird broke the old concept, old mode and old channel of traditional clothing industry, and deeply transformed. In recent years, Taiping bird has been pushing the traditional garment industry from labor intensive to fashion based industry at an annual rate of 40%. Nowadays, the competition of clothing is no longer the competition of quality, price and market scale, but a unique product design idea and efficient distribution system, which is the place where "fast fashion" is hard to replicate.

　　 New designers enter the Expo

During the Ningbo Expo, the Ningbo and Feng creative Plaza with a total investment of 3 billion yuan will open the garden. It is an important carrier for Ningbo to readjust its economic structure, carry out industrial transformation and upgrading, and enhance its economic competitiveness. It is also an important base for Ningbo to transform from "manufacturing famous city" to "designing famous city". Its opening will help push the transformation and upgrading of Ningbo garment enterprises. {page_break}

In addition, "Chinese clothing [8.99 2.86% shares bar Research Report] new designers enter Ningbo", large-scale designers static and dynamic release activities, this is also an important component of the Ningbo clothing Expo creative design. A total of 11 Chinese new generation designers who are already emerging in the fashion industry participated in this release. They interpreted the trend of 2012/2013 autumn and winter with the original design of the theme of "creative Ningbo neon East".

According to the briefing, this is the first large-scale introduction of the Ningbo Clothing Fair to introduce fashion designers into the exhibition hall to enter the action.

"China's garment industry has experienced the initial integration of the '11th Five-Year' industry and has gone through the catalyst of the financial crisis to enter the '12th Five-Year'. We need a new engine of power, and we need to put our ideas into practice and detail. Sun Ruizhe, vice president of China Textile Industry Association, said. The Chinese apparel industry is currently carrying out the "new China plan", which will take young designers as the starting point, integrate from the industrial chain, and connect the upstream yarn, fabric brand and downstream clothing brand to form the creative linkage of the industrial chain.

　 A new marketing model of "E+ Wardrobe"

E-commerce has broadened the sales channels for traditional garment enterprises, and has been increasingly sought after by enterprises. This Ningbo Clothing Fair "E+ Wardrobe" e-commerce docking meeting provides a channel for traditional garment enterprises and e-commerce enterprises to provide a docking channel, promoting the "e-commerce" transformation and upgrading of Ningbo clothing brand, providing more strategic cooperation opportunities for traditional enterprises and e-commerce enterprises.

The electronic commerce docking will consist of two main agendas, namely, the "E+ Wardrobe" business elite meeting -- the application of e-commerce in China's clothing industry, and the "E+ Wardrobe" e-commerce docking meeting -- the China garment industry e-commerce Purchasing Association. It is reported that this is the first large-scale, high specification special electricity supplier negotiations and docking activities during the Ningbo Expo.

In the "E+ Wardrobe" business elite meeting - China Apparel Industry Summit on e-commerce applications, World clothing shoes and hats net CEO, Liao Bin, handshake CEO, Taobao and Taobao, Netcom, Mcglaughlin and other well-known network operators responsible person delivered keynote speeches.

The "E+ Wardrobe" electronic commerce docking conference, held by the China garment industry e-commerce Purchasing Association, is a one to one negotiation between traditional clothing enterprises and electric providers. The whole meeting will be booked by the leading enterprises of the electricity supplier. There will be a total of 50 booths in connection with the traditional enterprises. The exhibitors will include the national famous B2B, B2C marketing website, group buying network and retail website of Yintai network, Mcglaughlin, QQ mall, Zhongfu network and Martha Maso.