Group Buying Website Frequency Explosion "Scandal": How Much Credibility Is There In Vicious Competition?

0 yuan lucky draw zero zero profit, successful spike is mostly company employees, tour packages payment easy to refund hard, do not look at the quality of money to earn cooperation, senior executives acquiesce and encourage selling.

With the rise of group buying websites, various kinds of insider buying and endless shady scenes are emerging, and these insider stories are often caused by the employees in the group buying websites and the so-called website executives.

"There are a lot of problems in group buying websites, and they have already fallen into vicious competition.

In such a case, it is not surprising that the website is in order to make profits.

A group buying website insiders admitted.

Management confusion, senior executives acquiesced in group buying and selling

"

Why is the brand shoes known as "genuine" brand fake?

Because of the face of a friend, a website executive can acquiesce in and sell a fake product. Is this true? "Xiao an, a well-known website, has confirmed this statement:" such a thing must be there, especially in those vicious competition group buying websites.

The word "quality control" is useless in the first place.

Due to the imperfections of the management system, the executives of some group buying websites occasionally get in the way of friends and face some backdoor lists.

Reporter survey found that although such things in the domestic group buying industry is rare, but because of fierce competition, group buying website profit is limited, many small group buying website in quality control is indeed very strict, with Xiao an words: "in order to get a single, do not look at the quality of the money, earn money on the line."

In order to verify her statement, reporters recently contacted a group buying website in the name of a group of scarves.

When you hear about business cooperation, the group buying website staff is very enthusiastic. "No problem, you bring product information."

Two offices and four or five staff members, in the office area of the website, a staff who was in charge of the interview first took a brief look at the product manuals that the reporters downloaded from the Internet, then began to work hard to recommend: "you can raise the price a little, and the price of the products of twenty yuan is forty or fifty.

We usually call 66% off, which seems to be a low discount.

If you hang up your products, I can mention the number of group purchases.

Everyone thinks so.

In this way, people who buy are naturally more.

Reporters noted that from beginning to end, the staff did not care about the origin, quality and other issues of the scarf, and even reporters could not provide "business license" and so on.

"Of course, this kind of situation only appears in the small website. The large group purchase website has the special quality control department, the management is quite strict."

Xiao an said.

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Fierce competition, group buying industry staged a "mixed battle"

Blind consumption is hard to avoid, lack of credibility is a problem, and sales volume of group buying is driven up, resulting in hot looting, suspected price deception, discounted service quality, hidden dangers of capital safety, false propaganda and group buying vouchers.

This is a summary of the eight major problems of online group buying based on the recent situation of consumer complaints in Shandong Consumer Association.

Many problems of online group buying are actually related to vicious competition between websites.

In order to attract consumers, many group buying websites can only play "low price tactics" blindly, but ignore the real value of group buying should be good quality and low price.

The industry believes that.

In fact, the vicious competition between group buying websites not only reduced the interest of many "group Friends" who had rather "cold" on group buying, but also dared to try rashly, and brought another serious consequence: sometimes, even in order to suppress opponents, the website would be unscrupulous.

Among them, there are not only buying and selling third party organizations forged sales data, employing "gunmen" to criticize articles such as dishonest competitors, etc., but also means all kinds of group buying secrets of the so-called old employees who left their old businesses, mutual disclosure of insider secrets and other rules by website executives.

In November 4th, it was the day when Groupon, a group buying founder, landed on NASDAQ.

Reporters noted that although this time point has been postponed for a while, it is estimated that the amount of financing from the initial 750 million US dollars to 480 million -5.4 billion, the shrinkage rate of up to 30%, but Groupon financing prospects are still not optimistic about the industry.

Investors' doubts, though there are reasons for the market downturn, are more related to group buying websites themselves.

"The business model of Groupon has raised doubts about the market and the market competition is fierce. The investment banks that underwrite Groupon shares will be tested."

Some analysts pointed out.

The relevant person in charge of a well-known group buying website in China is speaking frankly in an interview with reporters: "it is basically nonsense to go public in the year."