The Footwear Industry In Wujiang Is Entering A Period Of Rapid Development. The Japanese Market Is The 40% Of Women'S Shoes, Wu Jiangzao.

This year,

This is the information delivered by the Wujiang Footwear Association at the 25 meeting.

On the same day, the leaders of the more than 100 shoemaking enterprises converged on Xinta to discuss the development of footwear industry and exchange management experience.

According to the person in charge of the textile department of the Wujiang State Administration of inspection, the footwear export volume of Wujiang from 1 to September this year totaled 261 million US dollars, up 15.8% from the same period last year, and the unit price of export shoes also increased month by month, an average year-on-year increase of 20%.

"From the above data, we can see that the grades of shoes in Wujiang are improving, and the processing level of enterprises is also improving."

The official said that this is due to Wujiang shoe making.

According to Wang Chunlong, chairman of Wujiang footwear industry association and chairman of Wujiang Huadong shoe industry Co., Ltd., this year, the European and American market has been in a slump, and the demand for Japanese market has begun to increase. The Japanese orders made by Wujiang shoe manufacturers have increased significantly, which is the main reason for the sustained growth of Wujiang shoe industry exports.

At present, the market share of Wujiang shoes in Japan's women's shoes is about 40%.

In addition, the upgrading of the production level of shoe-making enterprises has led to the increase in product prices, and has also promoted export growth.

"Although the export volume and unit price have risen, footwear companies generally feel that profits are declining."

Wang Chunlong analysis shows that there are three main reasons for "selling more, selling more, and earning less": first, it is affected by exchange rate fluctuations, which accounts for 50%; two is affected by the rise in labor costs, which accounts for 35%; three is affected by the rise in raw materials, which accounts for 15%.

How to deal with the pressure on the decline of product profits? Wang Chunlong believes that first, we must avoid vicious competition at low prices, and we must form a joint effort in the industry to safeguard market order.

Secondly, shoemaking enterprises should increase R & D, develop new products and increase the added value of products.

In addition, the person in charge of the enterprise should improve the management level and pay attention to quality supervision so as to improve the management efficiency.

"Integration of industrial chain resources is a major consideration at present, so that large and small enterprises share different production tasks, so as to enhance the overall competitiveness of the industry."

Wang Chunlong said.