Shoe Enterprises Aim At "Appropriate" Marketing

If a worker wants to do a good job, he must sharpen his tools first. Shoe enterprises should grasp opportunity We must use reasonable and appropriate Marketing program Because a complete set of ideas and specific planning is an indispensable element for the development of shoe enterprises. And can find the marketing strategy that accords with the enterprise's own conditions can be the icing on the cake for the development.

　 　 Fashion Marketing The marketing road of shoe enterprises in the new era

New York University's fashion design major once conducted a sampling survey on "fashion value". According to the report, more than 70% of the global groups maintain a high sensitivity to fashion. This means that fashion has become an indispensable element in people's life. However, in this new era of popular marketing, the perfect integration of fashion and marketing has undoubtedly become the best market embodiment of brand development. When a certain kind of cultural elements are implanted into the market, more opportunities will be created for the development of the enterprise's culture. There is no doubt that fashion marketing has been paid more and more attention by enterprises, and gradually applied to all aspects of enterprise sales, and this point is more prominent in the shoe industry. So how to integrate the brand-new concept of fashion marketing into the development of brand has become the current theme.

As we all know, brand culture is Brand building Brand value is the foundation of brand communication and marketing. However, in the brand development market, in addition to having its own unique brand culture, enterprises also need to strengthen brand communication and marketing Canal construction Only in this way can we realize the overall development of the brand. In the past, it is particularly important for us to introduce the "timely marketing mode" into the current market, which is more important than that of the current marketing mode. Especially at present, China's shoe industry as a whole is still in the stage of "fashion pursuit yearning". Enterprises should devote more efforts to find out the market positioning of their brand development, and actively explore the fashion suitable for their own brand development Operational strategy , or through some cutting-edge media fashion show or use the way of title sponsorship to achieve the dissemination and marketing of brand image.

　　 A new round of scientific and technological competition among shoe enterprises focus

Management Master Tom Peters once said, "technology, this is the marketing message that the era has given to the 1990s and beyond." Science and technology marketing is full of the atmosphere of the times. If an enterprise can comply with this development trend and start to make an article on "science and technology", its marketing market may appear blowout. In particular, with the increasingly urgent requirements of China's shoe industry transformation, the slogan of science and technology marketing is singing louder in the market. Many enterprises are aware of the importance of promoting technology marketing in their own brand building, but this is only the beginning, and the whole industry's technology marketing is still in the exploratory stage. In the era of transformation, how to open up the market for innovation is the way out. {page_ break}

With the increasingly fierce market competition, many enterprises have fallen into the vortex of homogenization marketing. Even if it has repeatedly launched a variety of communication methods, brand marketing still has not reached a fundamental breakthrough. The reason is that the enterprise brand is still in the original marketing stage. It is true that in this new era of information, high-tech new products shine brilliantly, enterprise marketing must also keep pace with the times, looking for a new breakthrough. Therefore, a new and familiar concept came into being, which is technology marketing.

　 Packaging marketing shoe enterprises Terminal sales Magic weapon

Culture has a long history. It is the eternal vitality of the brand. Integrating culture into the brand and displaying it in the terminal is an excellent way to show the connotation of the brand and improve the brand reputation. Therefore, the cultural elements embodied in the shoe packaging, products will have a thick cultural heritage, footwear products can withstand the chewing of time.

The key of packaging is to go deep into the core of the product and activate a series of elements related to the brand, such as product culture, name, pattern, text, color, material and shape. The provision and performance of product information is very important, packaging information and product information must be consistent. The design performance of brand name, logo and other information should reflect brand personality and difference as much as possible.

It is true that packaging is the "silent promoter" of terminal sales and the "first promoter" of terminal sales. The role of packaging marketing in modern marketing activities is also attracting more and more attention. It is not only a simple portable function, good product packaging can protect product attributes, quickly identify brand, transfer brand connotation, improve brand image. Similarly, the words, images and colors of these packages can play a propaganda effect, beautify the products and promote sales at the same time.

To sum up, the enduring brand has been unable to break the psychological defense line of consumers, but a set of perfect marketing plan can make "enduring" forever.
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