"Inventory Management" Has Become The Focus Topic Of Shoemaking Industry.

October 26th, recently, Jinjiang's "inventory management" has become a shoemaking.

In Jinjiang, China's shoe capital.

Inventory is mainly divided into two categories: production inventory and finished goods inventory.

In the shoe industry, the inventory we talk about generally refers to the finished product inventory, that is, the inventory of finished products.

According to the analysis of market data, the stock of shoe enterprises mainly embodies three factors.

First, enterprises need to strengthen supply chain management.

According to industry experts, the inventory of shoe companies is related to supply chain management.

Specifically, inventory problem is actually an objective reflection of the lack of supply chain management.

Therefore, in order to solve the inventory problem, the enterprise must fundamentally strengthen the optimization management of its own supply chain.

The supply chain of shoemaking enterprises is mainly based on the actual needs of consumers.

For this reason, as long as the supply chain is built.

Two, imperfect sales link

2011 is an era of rising prices for the shoe industry. The rise of raw materials and the rising cost of labor have led many shoe companies to start from the order volume, hoping to maintain their profits by relying on larger orders.

Some shoe companies did not see the situation clearly, blindly and optimistically and fully produced their products. They even used the inventory products several years ago to deal with the price surges. As a result, shoes did not wear to the feet of consumers but accumulated in the warehouse of enterprises.

In addition, some small and medium-sized enterprises in the late sales link blindly speed up, expand sales outlets flooded everywhere.

However, because of the large quantity, distance and low information, the malpractice of wide range and diversified marketing is also revealed. When sales information is lagged behind, the shoes produced by factories are not well known, and factories are still rushing to and fro, leading to confusion in the market of shoe manufacturers.

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Three, unreasonable replacement rate, increase inventory.

For any enterprise, it is very important to have a perfect marketing method. If the product flows into the market, the sales volume will directly affect the profits of the company.

Therefore, the main factor of inventory management is late marketing.

In order to make Quanzhou shoe enterprises, its brand expansion is mainly based on agency, and manufacturers have a certain rate of return for franchisees.

Compared with the auxiliary system and order system, if the replacement rate is not reasonable, it will easily increase the stock of shoe enterprises.

The so-called distribution system refers to all or most of the styles designed by the manufacturer to join the shop, and the franchisee has no option. The franchisee has a 20% replacement rate.

The order system is a shoe product that the franchisee needs to order according to the manufacturer's shoes, with a turnover rate of more than 10%.

At the end of the season or at the end of the year, the replacement of the shoes will become the stock of the manufacturer, which makes the marketing of the enterprise chaotic and increase the stock of the enterprise.

With the increasing competition in the footwear market, shoe manufacturers should focus on elaborately managing inventory management, and closely link them with buyers, manufacturers and logistics, so as to create a perfect supply chain. This will help enterprises stand out in the fierce market and create a new blue ocean.