Shoe Companies Sing The &Nbsp Of Technology Marketing, Aiming At The New Round Of Competition Focus.

In the face of increasingly fierce market competition, many enterprises are in homogeneity. Marketing Of vortex 。 Even after repeated dissemination of various tricks, brand marketing has not yet reached a fundamental breakthrough. The reason is that the enterprise brand is still only in the original stage of marketing. It is true that in this era of information, new products of high technology will shine brilliantly, and enterprise marketing must also keep pace with the times and find new ones. Breakthrough point 。 So, a brand new and familiar one. concept It came into being. Technology marketing 。

　 Shoe companies sing technology marketing

Tom Peters, a management guru, once said, "science and technology, this is the message that the times give to marketing in 90s and beyond." Technology marketing is full of the spirit of the times. If enterprises can adapt to this trend and start to make articles on "technology", their marketing market may be blowout. In particular, with the increasing demand for the transformation of China's footwear industry, the slogan of technology marketing is singing more loudly in the market. Many enterprises have come to realize the importance of technology marketing in their own brand building, but this is only the beginning. The technology marketing of the whole industry is still in the exploratory stage. So how to change and innovate, strong and strong in the footwear market, has become a new marketing era of shoe enterprises to open up the transformation of the way out.

　　 Fun marketing is just the right thing to do.

"If we want to work well, we must first make good use of its tools". We must seize the opportunity to catch up with the fast marketing of science and technology marketing. First of all, enterprises should identify the specific location of their own market and go deep into the market area to collect relevant information. Second, we should make efforts to design and develop our own brand, and use appropriate external technology or independent innovation to develop appropriate technology elements to improve product quality and added value. Third, we can use the new digital technology and new media resources to push the brand to the terminal, further improve the brand's terminal experience, and put the brand technology value in place. In this regard, some domestic sports brands have made considerable progress in this respect.

　　 Sports brands bear the brunt

Looking at today's sports brands, Anta, XTEP, Hongxing Erke, noble bird, and the whole world have all increased investment in science and technology, and constantly strengthened brand innovation, in order to enhance their own brand competitiveness in the market. For example, XTEP has independently developed nano silver antibacterial sports shoes, while Anta focuses on the core technology concept and strengthens the brand innovation import of the technology. Of course, at the same time, Ali also did not show any weakness, strongly launched the first sports shoe enterprise technology inspection and certification and set up its professional laboratory in China. In addition, Xi De Long has pioneered the first model of shoe endorsement for scientists, and has launched a landmark system for balancing motion of feet and windows.

It is reported that the foot window motion balance system includes the shock absorber "Tai Chi" balance system, the slow vibration "public" character balance system, the omni-directional fitting balance system, the anti eversion force buffer balance system, the anti inverting force buffer balance system, the sole natural slope power balance system, the "Dragon shield" toe head external impulse protection balance system, the "butterfly button" external binding pressure balance system, and the "piranha" anti-skid friction balance system. It can be seen that the power of technology is strong. If the shoe companies can play this good marketing tool, they will be able to stand out in the tide of the market.

Judging from the situation, in the context of brand homogenization and fierce market competition, the return of shoe enterprises to technology marketing has indeed become an inevitable trend. After all, technology marketing is not only a new focus of competition for differentiated marketing, but also the best embodiment of brand innovation for shoe companies. So, in a sense, shoe companies are implementing technology marketing, and at the same time, the transformation era of shoe companies is beginning.