Brand Shoe Enterprises Open Up A New Route Of "City Encircling The Countryside"

In October 27th, as we all know, China is a large agricultural country. In nearly more than 1 billion 300 million of the population, the rural area accounts for 50.32%.

It can be seen that the rural area is a huge potential market.

In particular, with the remarkable improvement of the living standard in the rural areas and people's attention to food and clothing, many brands that are popular in the city have become the object of favor of rural residents.

At the same time, the city

Developing suitable products

As the saying goes, "thinking changes all the time."

Judging from the shoe industry, the current shoe enterprises are becoming more and more intense due to the increasingly fierce competition in the channel. However, more and more shoe companies are locking in the rural market, but some shoe companies do not really understand the actual needs of the rural market.

Especially with the steady increase of the income of rural families in recent years, the consumption demand of rural residents has shifted from the practicality of the past to the basic life to the pursuit of beautiful fashion.

Therefore, on this point, it is also objectively required that shoes enterprises should develop corresponding footwear products according to the actual conditions of the rural market, so as to lay a solid foundation for the shoe enterprises to open up the rural market.

In addition, choosing the right channel is also crucial.

Choose the right channel

There is no doubt that many shoe companies have already established their own stores in some rural towns by taking advantage of their own product advantages, and this has set off a great wave of sales.

But among them, shoe companies also need to take into account the long-term consumption of the rural market.

In this regard, the construction of marketing channels is particularly important.

(China shoes net) as we all know, the main place of consumption in the rural market is the county town and the market town. At the same time, this is also the primary battlefield for the shoe enterprises to occupy the rural market.

Therefore, if shoe enterprises want to lay a good foundation for channel construction, first of all, we should consider how to do a good job of the county and township distribution system, so as to meet the needs of rural residents' consumption and convenience to the maximum extent, so as to drive the growth of product sales.

However, in the current rural market, it is mainly based on the agency mode and the direct mode, and both have their own advantages.

According to the survey data, many agents in the rural market are actually local people, and are familiar with the local consumption situation. While the direct stores with towns and cities as the main business area are relatively expensive, they have greater autonomy for the shoe enterprises.

Therefore, choosing the right channel is also a big test for shoe enterprises.

Take appropriate promotions

"Word of mouth marketing, plus promotions, sales promotion, big sales promotion, small promotion small sales", which is absolutely true in the rural terminal market.

In this regard, economist Michael J Wolfe also made an inductive summary in the rural economy.

Because rural residents' shopping is generally irrational and easy to follow suit, word of mouth marketing is undoubtedly the most effective marketing method in the rural market.

In this regard, enterprises can further implement the word of mouth marketing through specific ways of promotion, such as new store opening, old shop celebrates, member marketing, award sales, gift buying activities, goods barter, after-sales service, profit reduction and other ways are more common.

In particular, the implementation of membership cards has been a positive response.

There is no doubt that through promotion, it can play the propaganda effect of word of mouth, spread from a consumer to related groups, and also enhance the reputation of products.

To sum up, in the face of such a broad blue market in the rural market, shoe companies should not only see the bright dawn, but also implement them in detail, take a closer look at the rural market, grasp the operation rules of their market, grasp the characteristics of the consumption of farmers' friends, and refine the corresponding marketing mix strategy, so that they can truly win the rural market and remain invincible in the major terminal markets.