"Hong Kong" Trader Hong Street Three Shopping Malls

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According to an insider, two months ago, Lotte Yintai department store quietly changed "handsome". Hongkong professional manager Lin Zhiming became the new general manager of the shopping mall. Yu Guanghua, former general manager, was changed to the shopping center project of Yintai in Dahongmen, Beijing and other places, and the news was confirmed by Yintai department store.

"May not have reached the expectations of Yintai department store."

An insider from Yintai Department told reporters that although the last executive had been out of business for a few months, Lotte Yintai department store has been able to get rid of the huge losses in the early days of its opening up, and has achieved a substantial increase in sales and profits. The sales of the mall even reached nearly 1 million yuan a day.

In fact, Lotte Yintai department store is already the third shopping mall operated by Hongkong professional managers in the Wangfujing business circle.

Among them, Dongxin Xintiandi has become one of the commercial landmarks of Beijing through 10 years of operation. It is currently operated by Hongkong professional manager, Jiang Ling Feng.

The Beijing APM in the north of the Oriental Xintiandi is part of Hongkong Sun Hung Kai Real Estate Group.

It is reported that the group currently owns many shopping malls in central IFC shopping center, Kwun Tong APM, Sha Tin New City Square, Tongluowan World Trade Center, new Century Square in Mong Kok, etc.

At this point, nearly half of the shopping malls with department stores, Dongan market, Beijing APM, Lotte intime department store, Oriental Xintiandi and other shopping arcade are "Hongkong steward" by Hongkong professional managers.

Hongkong business enterprises activate Beijing Market

In fact, the Wangfujing business circle is only a microcosm of Hongkong's retail team.

At present, the number of stores in Beijing has a large number of stores and business performance is good, frequent Hongkong retailers.

From the first store in Chongwen in 1998, to the opening of women's department stores in May this year, Hongkong retail giant new world department store has 4 stores in Beijing, and its Shunyi new store will open at the end of this year.

Later than the Hong Kong Railway Corporation Limited of the New World Department's entry into the Beijing market (hereinafter referred to as Mtr Corporation), its commercial project Ginza MALL is located at the Dongzhimen Metro Hub.

Public information shows that Mtr Corporation is currently managing large property projects in many cities such as Beijing, Shanghai, Shenyang and Chongqing.

In addition to the new world, Ginza MALL and other old faces, the Sanlitun Village of Hongkong's Taigu real estate has become an important choice for young fashion crowd shopping in less than two years.

It is understood that the two phase of Village in Sanlitun has begun to attract investment. In order to satisfy more consumers, Sanlitun's Village two phase has improved significantly, including high-end brands such as ARMANI, DIESEL, I.T and so on.

It is learnt that Taigu real estate is a large enterprise in Hongkong, which mainly deals with real estate, aviation, beverage, marine services, trade and industry.

And the high-end shopping malls in the west of Financial Street, the shopping center in Hongkong, also changed the management team and chose the team of professional managers in the city.

Win in fine service

What is the reason for Hongkong retail enterprises to be "like fish in water" in the Beijing market?

According to the insiders, under the background of increasingly homogenization of brands, the biggest difference between commercial enterprises is reflected in the service level. Guo Zengli, director of China shopping center industry information center, seems to be the greatest feature and advantage of Hongkong retail enterprises.

Guo Zengli believes that domestic commercial enterprises can trust Hongkong's professional managers, and thus "risk their lives", that is, they hope that they can pplant fine service concepts to the mainland market and upgrade their service levels. These fine services are embodied in various aspects such as environment creation, commodity display and so on.

Taking Beijing APM as an example, its aromatic diffusion system and convenient taxi stand become the biggest feature different from other shopping malls.

At present, many mainland consumers with high consumption ability regularly go shopping in Hongkong every year, and this part of the population is growing with the development of the mainland economy. This makes Hongkong retailers understand the needs of mainland customers. This has also become an important reason why Hongkong's retail team is becoming more and more popular.

However, Hongkong's professional managers are not the golden oil of business success. Hua Xi Le Mao dismissal the Hongkong operation team not long ago, instead of choosing the senior manager of the former SEIT group, Wang Xinmin.

In the industry's view, when choosing a business team, a business enterprise should attach importance to the team's previous experience in running commercial projects, rather than the region.