Shops Do Not Sell Money To &Nbsp; Let Home Textiles Business Go Into Recession.

The reason why the terminal is king is that it is the ultimate consumer. Not only can we listen to the demands of consumers, but also more importantly, a product can be truly pformed into a commodity, and the terminal is the most critical link to complete the cash. From the product to the profit formation and value-added process, the terminal accounts for about 70% of the total.

The goal of manufacturing enterprises is

In the Beijing market, the main channel of sales of high-end home textile brands is

The problems mentioned above are the problems that dealers can not evade and must face in the real society. Nowadays, though there are large terminal marketing modes in the market, such as Beijing "

Whether they are self catering or accepting investment, location selection is the first requirement for distributors to open stores.

There is a proverb in China: "shops do not sell money and move to busy markets.

It can be seen that the choice of store location plays an important role in home textile dealers and manufacturers.

Once the investor decides to open a shop, he must conduct a comprehensive investigation of the selected shops. He should carefully weigh the pros and cons of each location and choose the best location.

A benign business environment is formed naturally after years of accumulation. It respects people's habits and customs, including people's way of living, travel mode and shopping mode. The commercial facilities that satisfy daily consumption are only part of life needs, but the more respect for people's habits in this respect, the easier it is to succeed.

Location should be forward-looking.

Not all good sites can make money. Sometimes when the municipal planning changes, the hot spots may become unfamiliar places. However, many of the sites being developed have great potentials.

Therefore, investors should take a far sighted view of location and know more about the future development of the region.

Of course, in addition to focusing on municipal planning, we should also pay attention to the future competition in the area.

Open channels to find shops

Many dealers like to understand shop information through newspaper advertisements, housing agencies, real estate fairs and the Internet.

In fact, there is a "2: 8 Law" in the shops market, that is, the shops that sell information openly account for only 20% of the total, while the covert pactions such as private pfers account for 80%.

Therefore, we must open up channels for the shops and manage them together.

Passenger flow affects "gold content".

The "passenger flow" is the "money flow". Inspecting the passenger flow condition can not only make you feel confident about the future business situation, but also provide a scientific basis for you to decide the marketing focus in the future.

The passenger flow situation mainly investigates these contents: first, the vicinity of the unit and home situation, including the number of residential buildings, offices, companies, schools and even other stores (these stores are likely to become your regular customers); secondly, the structural characteristics of the past crowd, including their age, gender, occupation and other structural characteristics and consumption habits; third, the passenger peak season.

For example, the shops near the school should take into account the winter and summer vacation, the stores in the concentrated areas of the agencies and companies must master their commuting hours. The storefront near the station should find out the regularity of the passengers' peak season, which are important basis for setting up the business hours.

Pay attention to the cost performance of rent.

For the operators who are stationed in the market, in the face of the competition in the same industry, we should inspect the business performance of similar shops in the same district. We can preliminarily calculate the profit situation that may be generated from the store. And to examine their commodity price level is to determine their future commodity prices accordingly, which are very necessary.

In addition, the rental price of berths is very important, but the management and operation of the whole shopping malls is more important. A good shopping mall will not succeed in selling or leasing the shops, but to ensure that some investors earn is the foundation for a shopping mall to be sustainable. Therefore, investors must attach importance to the latter's operation and control.

Alliance entrepreneurship "go all the way"

At present, many new shops which are reserved for the development of new communities or large shops built along the streets are often difficult to rent because of the large area, and the prices will go down.

In this case, a few investors rented one hundred or two hundred square meters of large shops in the form of group renting and then divided them. The cost savings can be saved.

We must remind investors that the competition of small shops has never been as fierce as today, and the field of competition has never been so extensive.

According to experts, investment in shops should be focused on the development trend of regional economy, income level, residential district planning, and the introduction of population quality. It should focus on the shops, the quality and quantity of purchasing power, and the quality of the shops themselves, and then select shops with low time cost and great potential.

Pay attention to the choice of business circles {page_break}

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18~25 year old woman as a customer base, the location of the store will be better in Xidan than in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25~30 years old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose bedclothes to pay more attention to fashion, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".