Internet Trade Information Service: A Drop Of Tears After The Listing

Type: e-commerce service providers

Sample: Net Sheng

13 years ago, relying on 20 thousand yuan to start lending

13 years later, provide financing services for SMEs.

Network financing, new vitality of business treasure

Internet financing, a rapidly growing service in the United States, is emerging as a new financing force and is developing rapidly in China.

Net prosperous business treasure, this "China"

From listing at the low tide of the Internet to announcing the involvement of Internet financing in June, more than three years after the listing, what kind of pformation and pformation has happened to business treasure? In July, the reporter interviewed sun de Liang, director of the Zhejiang net Sheng business treasure company, who spent almost seven days in the office seven days a week.

Active pformation and upgrading

In the corridor of the company's business, an elevator can see a bright word, "passion rushes up the stairs".

This is the corporate culture of business treasure. The philosophy of life that every employee believes in is also the personal experience of sun de Liang's entrepreneurial career for more than ten years.

Speaking of business treasure, Sun Deliang's experience can not be ignored.

In 1996, the Internet industry rose to life and Sun Deliang joined in it.

At that time, his idea was very simple, how much money he could earn every year, and never thought that he could make the business public.

In October 31, 2006, it was learned that "Zhejiang Internet Sheng Polytron Technologies Inc applied for listing" was passed. Sun Deliang's eyes were filled with tears. For the first time, tears fell from public places.

He was the first person to test the Internet industry.

In 1996, he began to do the Internet.

From the "three years" of the year to the "all-in-one" computer, Sun Deliang experienced all stages of development after the Internet entered China: germination stage, bubble stage, bleak and depressed period after the bubble, the melee period after the trough, and the current development period.

In 2006, business treasure appeared in front of people's eyes with "China's Internet first share".

After the listing, the company stepped up its strategic layout and pformation and upgrading in the B2B industry, relying on the experience of more than 10 years in the field of professional electronic commerce in China, and creatively put forward the B2B third mode of "small portal + alliance".

The business treasure before was professional.

Sun Deliang's idea is to make comprehensiveness and make comprehensive compensation for the limitations of specialization.

Sun Deliang said: "business treasure actually experiences pformation and upgrading at different levels every year. Strategic pformation and upgrading is a big move, and the pformation and upgrading of products is a minor move.

Professionalism and comprehensiveness are all true, but it is impossible to strengthen the enterprise in a single direction.

Therefore, business treasure must be pformed and upgraded, and we took the initiative to pform and upgrade before the 2008 financial crisis, instead of being "pformed".

The upgraded business treasure is the comprehensive B2B platform of "small portal + alliance". In fact, it is based on the business treasure website (Toocle.cn) as the core platform. It integrates all the industrial websites of the whole country, uses the "professional website alliance", with the professional website's professional nature, and at the same time, with the comprehensive compensation of business treasure to make up the limitations of specialization, realizes the differential competition with other industry giants.

"The 5000 year evolution of mankind has been subdividing".

Business treasure covers about 100 strategic cooperation sub stations, 200 or more two level industry e-business portals, 3000 or more cooperation industry e-commerce websites cluster, more than 10 million SME templates database, 1 million 200 thousand business opportunities and information release system every day, 30 thousand business circles, 10 billion web pages of business search content.

It is an effective way to integrate the resources, traffic and business opportunities of various industry websites equally. It is a representative of the development of B2B e-commerce in China in recent years.

In Sun Deliang's view, "the first 10 years of the Internet are the big portal era and the second 10 years. Due to the demand of differentiation, it will inevitably lead to the emergence of many small portals. In China's e-commerce and even the whole Internet field, the strategy of" small portal + alliance "will be gradually formed.

However, Sun Deliang said: "subdivision must be the main theme of future development, which can be seen from the evolution of human society in the past 5000 years, and has been subdivided from crawling to upright walking.

The Internet is also the same. Specialization must be a general direction.

For example, online shopping will be divided into ordinary online shopping and group buying, overseas purchasing, and so on, group buying will also be divided into various industries group buying.

The latest involvement in the field of "network financing" service

In early June of this year, business treasure and the Bank of Tai Lung jointly launched the product of providing financing services for SMEs.

When network financing is becoming a trend, Sun Deliang's "playing style" runs counter to others.

Compared with other entrepreneurs, Sun Deliang seems to lack agitation and passion, but he is more adept at mastering market rules, especially for emerging markets.

"We provide value added services to customers and attach greater importance to the user's stickiness."

Recognizing the opportunity to provide financing to network operators, the business is regarded as value-added services. In fact, sun de Liang's ultimate goal is to further expand the membership.

The problem of financing difficulties of SMEs has not been fundamentally solved. In the face of tightening financial policies, capital is the lifeblood of restricting the development of enterprises.

In 1997, relying on 20 thousand yuan loan, Sun Deliang did not rely on external financing and developed to today. It has become a benchmark for small and medium-sized enterprises.

It was a bunch of business cards that gave him inspiration and opportunity.

Through the hardship of the Internet and the winter, Sun Deliang always believed in his choice.

"Someday, when I do a certain scale, there will be more companies like me.

But I want them to avoid my way and win with them.

"Loan Tong" in the layout of business treasure, seemingly a tiny piece, but more critical.

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Character side

"Octopus brother" is

The most classic expression of this century

It is also important to do business.

I don't know what language to use to describe sun de Liang. In his view, "the best ideas are often contained in one word, one word, one sentence".

Now, whenever he is free, he often thinks about these words, words and sentences.

After the world cup, he was thinking about the expression.

Why is it expressed? Sun Deliang feels that the most classic expression of this century is "octopus brother".

A group of people were guessing the winning and losing of the match, but they did not send someone out to express it. Instead, they sent Octopus brothers to express their attention, attracting the attention of the whole world.

In Sun Deliang's view, expression is an art, the same thing, different people in different ways to express, the effect is likely to be quite different.

For example, if the octopus is not expressed in the world cup, it will be a casual person.

On weekdays, the eight words "observation, analysis, summarization and expression" are regarded as "a magic weapon" for personal growth and training of company management.

In 2001, sun spent 9000 dollars to buy a domain name chemnet.com from South Korea. This is a very ordinary thing, but I did not expect a lawsuit.

Sun Deliang really cares too much about the domain name.

So he was really nervous when he was confronted with thick litigation materials from Australian companies.

Tension comes after all, and it is necessary to win.

Just because China has just joined the world trade organization, Sun Deliang realized that this is an opportunity: This is a pnational lawsuit, and is the first lawsuit brought about by the domain name property right after China's accession to the WTO.

If we can beat the top 500 companies in the world, this is an excellent point of view in itself.

So, in addition to the active formation of the team, the Zhejiang business people who have not been dealing with the media have visited the media.

Soon became the focus of the media. Net Sheng and Sun Deliang himself got good publicity.

After winning the lawsuit, the brand value has been significantly improved, and thus embarked on the internationalization process.

Referring to the future, Sun Deliang said that although the scale of the company is relatively small, it is known as the "small strong company" by the outside world, but the net business treasure in the future will achieve a leap from "small strong" to "strong" and even "big strong".

Link

This line

The Research Report of the third party e-business enterprise network financing service mode recently released by China electronic commerce research center points out that network financing is becoming a new force for financing small and medium-sized enterprises.

B2B listed companies including Alibaba and Wang Sheng Bao have taken the lead in doing different ways in this regard.

Feng Lin, an Internet and financial analyst at the China Electronic Commerce Research Center, pointed out that Alibaba, B2B and so on have been involved in the financing of the Internet, not only to alleviate the financing difficulties of SMEs, but also to increase customer stickiness through a "network loan" value-added service.