The New Darling Of Shoe Industry -- PU Synthetic Leather

　　 It was learned that the EU should carry out leather shoes for China. Anti-dumping More than 90% of Wenzhou's footwear enterprises have started using PU synthetic leather and other non leather raw materials to make shoes as much as possible to reduce the losses caused by anti-dumping.

Ma Zhongliang, deputy general manager of Wenzhou Hua Deli shoes company, revealed yesterday that many companies, including AOKANG, Jin Di and giant one, had already begun to use non leather materials such as cloth and PU synthetic leather to avoid EU's 16.5% anti-dumping duty on Chinese leather shoes.

Ma Zhongliang told reporters that the European Union is from China. Genuine leather The anti-dumping duties on shoes and the use of non leather materials avoid the risk of anti-dumping.

It has been revealed that men's shoes made of high-grade PU synthetic leather are more popular in the European market, and PU shoes are also sold in the European market.

Wang Hailong, the Propaganda Department of AOKANG footwear industry, told the daily economic news that their company also had some shoes for export to the European Union. Since the EU imposed anti-dumping duties on Chinese leather shoes, their companies focused on the production of shoes that were not included in anti-dumping duties.

Ma Zhongliang told reporters that in addition to the use of non leather materials, enterprises will also turn their attention to ASEAN countries. Due to the zero tariff imposed by the China ASEAN Free Trade Area, Wenzhou footwear enterprises will find some new market opportunities in Southeast Asian countries with the help of the recently held Wenzhou China famous products fair.

Wenzhou held the thirty-seventh executive meeting of the municipal government on Friday, and deliberated and adopted the action plan of transformation and upgrading of the shoe leather industry. According to the plan, Wenzhou will focus on upgrading the shoes capital Industrial Park, encourage enterprises to increase scientific and technological innovation, vigorously promote brand cultivation and develop their own brands.

Wang Hailong said the above solution can be solved. Shoe enterprises Land use stress and so on. Shoe companies can focus on manufacturing cost optimization, technological innovation and brand building.

Ma Zhongliang said that although EU China's leather shoes will be damaged by anti-dumping, the export of leather shoes enterprises will be damaged, but from another point of view, it will also help promote the technological progress of PU materials. The consumption of PU shoes in the domestic market has increased rapidly, which will to some extent make up for the losses caused by anti-dumping.