International Big Bags Wear Shengzhou Fabrics
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On the first floor of the office building of BABEI group in Zhejiang, there is an exhibition hall of 100 square meters. Surprisingly, neckties only occupy a small area of exhibition hall, and more space is available for silk products.
Wang Weiyang, general manager of the group responsible for home textile business, said that these silk products have made COACH pay close attention to BABEI and let BABEI have more battlefields in the field of high-end fabrics.
"BABEI saw the saturation of the tie market early and wanted to develop other businesses. There were many options at that time, but we chose the high-end fabric business similar to the main business."
In the early days of BABEI. High end fabric It refers to silk fabric, which has both experience and equipment for Shengzhou enterprises that often make silk neckties, and the demand for silk fabrics in domestic market is magnified, which can reduce export pressure.
Zhou Qingyu, Deputy Secretary General of the Shengzhou necktie Industry Association, looks like BABEI is leaving. High-end Another big reason for the market is that it no longer wants to fall into the same trade competition.
Facts have proved that this choice is right. BABEI made use of the original resources plus the advanced equipment imported from abroad, which soon won the recognition of the industry. Like the famous international bedding brand fritter and Armani, BABEI has become BABEI's customers.
Then BABEI received a call from COACH.
Wang Weiyang recalled that COACH was looking for seven or eight enterprises in China at that time. In order to get the order, BABEI spent more than two years developing and investing continuously, so that the key color fastness indicators meet international standards. In the end, only BABEI's bags and fabrics were recognized by the other side.
The successful cooperation with COACH has made BABEI's high-end fabric family more than one member. Last year, sales of bags and fabrics increased by 40%.
At present, BABEI fabric business has already set foot in it. Bedding article Family decoration and bags and other fields. According to Wang Weiyang, the fabric business accounts for more than 20% of the annual output value of BABEI group, and its profit margin has exceeded that of the main industry.
High-end fabrics get COACH favor
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Deep line
For Zhejiang BABEI group, winning the supplier award is not new. But this year's award is of special significance because the awarding party is internationally renowned fashion brand COACH.
If you happen to have a jacquard women's bag in COACH, then the outer fabric of the bag is likely to be supplied by BABEI. Since last year, BABEI has supplied 2 million 500 thousand of COACH's luggage fabric.
In recent years, Shengzhou ties, which account for nearly half of the world's sales, have become Chinese commodities, subject to the representation of foreign markets, and many enterprises are languished in tie business. And enterprises that are making contributions to widening the industrial chain are now finding the lost profit growth point in high-end fabrics, clothing and other fields.
Layout upstream to solve worries behind
Wang Weiyang revealed that BABEI will try to make its own terminal products, and plan to establish a home furnishing company with a foreign high-end home products company to provide a set of soft furnishing programs and services including high-end sofa, bedding and curtains for some high-end customers, and will set up flagship stores. He said that only the fabric can not grasp the market, and it is difficult to make greater profits.
In Shengzhou, there are many enterprises that make the same choice with BABEI. At the beginning of the year, Zhejiang good luck Group Co., Ltd. launched the project of "annual output of 500 tons of functional silk and high-grade silk fabric", which meant that the tie company, which founded 20 years ago and has more than 10 million high-end ties, will also enter the high-end fabric market this year.
At the same time, Shengzhou enterprises have thought of the pain that they can't wear silk neckties. That is the price of raw materials. According to Wang Weiyang, if the price of the main raw materials is not stabilized, the road of high-end fabrics in Shengzhou is hard to go far.
Zhou Qingyu said that the amount of silk used by enterprises in Shengzhou is more than 7000 tons per year, and only 250 tons can be supplied locally. Basically, the supply of Sichuan, Yunnan and other places is very painful. Take Bai Chang silk as an example. From 2008 to the present, the lowest price is less than 200 thousand yuan per ton, and the highest time has been to 420 thousand yuan. "Silk price fluctuates and it is difficult to price products when exported." Wang Weiyang said. {page_break}
Against this background, Shengzhou enterprises began to expand the planning of silkworm raw material base. 13 necktie logistics companies, such as BABEI and McDearm, have jointly established two necktie logistics companies, and established reeling factories in Sichuan, Yunnan, Guangxi and other mulberry silk bases, and produced silk to supply the whole industry.
According to Zhou Qingyu, the silkworm base area, which has been laid out in the industry, has reached 1 million 80 thousand mu. In 5 years, it is planned to ensure that the silk output accounts for 20% of the country's total.
Wang Haiping, President of Zhejiang Silk Science Research Institute, believes that the tie industry is facing a severe development situation due to changes in its internal and external environment. Whether the enterprise can survive, rely on the innovation and persistence of the main business of the tie, and whether it can find a breakthrough in other parts of the textile industry chain.
Tie is only a small part of the textile field, but many areas of the textile industry are interlinked. At the moment, some enterprises are trying to make a more reasonable choice of high-end fabrics. They can not only make use of the resources accumulated by enterprises, and the scale effect produced by industrial agglomeration, but also enable enterprises to find new profit growth points.
He said that ties should be matched with clothes, and that Shengzhou enterprises are not blind in their efforts to enter the garment industry. In his view, the future necktie industry in Shengzhou will become a gathering area of neckties, clothing and home textiles, and will play an important role in the domestic textile industry.
Experts say opportunities in the textile industry chain
The government made efforts to build China's tie city logistics center.
This year, the Chinese tie city logistics center, led by the Shengzhou municipal government, has entered the stage of full scale construction. After completion, the China necktie city logistics center will display the leading industries in Shengzhou, including neckties, home textiles and kitchenware, and become a modern professional market group integrating trading, warehousing, scientific research, logistics and business.
In addition to the entity platform construction, the Shengzhou municipal government has invested 10 million yuan to build e-commerce platform, and has implemented the "three year action plan" of the cluster industry e-commerce application with the "Alibaba". At present, it has invested about 8000000 yuan.
At the invitation of the Shengzhou municipal government, experts from Zhejiang University and Zhejiang Sci-Tech University joined the industrial technology innovation service platform to solve the common problems encountered in the course of production and operation. The necktie flower database, silk jacquard fabric digital imprinting technology and other research results have been launched.
It is understood that the Shengzhou municipal government plans to invest 2 billion 400 million yuan in neckties, clothing and home textiles major technological transformation projects.
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