International Famous Bags Wear Shengzhou Fabrics

There is an exhibition hall of over 100 square meters on the first floor of the office building of Zhejiang Babe Group. Surprisingly, ties only occupy a small part of the exhibition hall, leaving more space for silk products.

Wang Weiyang, the group's general manager in charge of home textile business, said that it was these silk products that made COACH pay attention to Babe, and also made Babe a new battlefield in the field of high-end fabrics.

"Babe foresaw the saturation of the tie market early and wanted to develop other businesses. At that time, there were many options, but we chose high-end fabric business similar to the main business."

Babe's High end fabric It refers to silk fabrics, which have both experience and equipment for Shengzhou enterprises that often make silk ties. Moreover, the demand for silk fabrics in China is expanding, which can reduce export pressure.

In the opinion of Zhou Qingyu, Executive Deputy Secretary General of Shengzhou Tie Industry Association high-end Another major reason for the market is that it is no longer desirable to fall into the pattern of low price competition in the same industry. It is better to go to the threshold area at the beginning.

Facts have proved that this choice is right. Babe made use of the original resources and introduced foreign advanced equipment in succession, which was quickly recognized by the industry. International famous bed brands such as Freighter and Armani became Babe's customers.

　　 Then Babe received a call from COACH.

Wang Weiyang recalled that COACH found seven or eight enterprises in China at that time. In order to get the order, Babe spent more than two years in continuous research and development and investment to make key color fastness indicators meet international standards. In the end, only Babe's luggage fabric was approved by the other party.

The successful cooperation with COACH has added another member to Babe's high-end fabric family. Last year, the sales of luggage fabrics increased by 40%.

At present, Babe fabric business has been involved bedding article , home decoration, luggage and other fields. According to Wang Weiyang, the fabric business accounts for more than 20% of the annual output value of Babe Group, and the profit margin has exceeded the main business.

　 High end fabrics are favored by COACH

Go to the grass-roots level

Change style

Reform style

Make the closest report

Go deep into the front line

For Zhejiang Babe Group, winning the supplier award is not new. However, it is of special significance to win this award this year, because the awarding party is the internationally renowned fashion brand COACH.

If you happen to have a COACH jacquard women's bag in your hand, then the external fabric of the bag is likely to be provided by Babe. Since last year, Babe has supplied 2.5 million meters of bag fabric to COACH.

In recent years, Shengzhou neckties, which account for nearly half of the global sales volume, have become Chinese goods. Restricted by the representatives of foreign markets, many enterprises are depressed in neckties business. However, enterprises that have made efforts to broaden the industrial chain have now recovered lost profit growth points in high-end fabrics, clothing and other fields.

　 Layout upstream to solve worries

Wang Weiyang revealed that Babe will try to make its own terminal products next, and plans to establish a household soft decoration company jointly with a foreign-funded high-end household product enterprise, to provide a complete set of soft decoration solutions and services including sofas, bedding products and curtains for some high-end customers, and will open a flagship store. He said that just making fabrics can not control the market and it is difficult to have greater profits.

In Shengzhou, there are many enterprises that have made the same choice as Babe. At the beginning of the year, Zhejiang Haoyunlai Group Co., Ltd. launched the project of "annual output of 500 tons of functional silk and high-end silk fabrics", which means that this tie enterprise, which has been established for more than 20 years and has an annual output of more than 10 million high-end ties, will also comprehensively enter the high-end fabric market this year.

While making bold efforts to pioneer the industrial chain, Shengzhou enterprises thought of the lingering pain of making their own silk ties, that is, the price of raw materials. According to Wang Weiyang, if the price of main raw materials is not stabilized, Shengzhou's high-end fabric is difficult to go far.

Zhou Qingyu said that the annual silk consumption of Shengzhou enterprises is more than 7000 tons, while the local supply is only 250 tons, which is basically dependent on the supply of Sichuan, Yunnan and other places. The price of major silk varieties is unbearable once the wind blows. Take Baichang Silk as an example. From 2008 to now, the lowest price per ton is less than 200000 yuan, and the highest price is 420000 yuan. "When the price of silk fluctuates, it is difficult to price the product when exporting," Wang Weiyang said. {page_break}

Under this background, Shengzhou enterprises began to plan to expand the silkworm raw material base upward. 13 key tie enterprises, such as Babe and Madilang, jointly set up two tie logistics companies, and set up silk reeling plants in silk bases in Sichuan, Yunnan, Guangxi and other provinces to produce real silk for the whole industry.

According to Zhou Qingyu, the area of the silkworm base that has been laid out in the industry now has reached 1.08 million mu. It is planned to ensure that the output of real silk accounts for 20% of the whole country within five years, and then adjust the market price by establishing a reserve warehouse to avoid the sharp fall and rise of the real silk price.

Wang Haiping, president of Zhejiang Silk Research Institute, believes that the necktie industry is facing a severe development situation due to changes in the internal and external environment. Whether enterprises can survive, rely on innovation and persistence in the main necktie industry, and whether they can find a breakthrough in other parts of the textile industry chain.

Tie is only a small part of the textile industry, but many areas of the textile industry are interlinked. At present, some enterprises' attempts in high-end fabrics are more reasonable choices, which can not only make use of various resources accumulated by enterprises, as well as the scale effect generated by industrial agglomeration, but also enable enterprises to find new profit growth points.

He said that ties should be matched with clothes, and Shengzhou enterprises are not blind in marching into clothes. Now many enterprises have made great achievements. In his opinion, the tie industry in Shengzhou will develop into an area with ties, clothing, home textile and other industries gathering, and will play an important role in the domestic textile industry.

　 Experts say to find opportunities in the textile industry chain

The government makes efforts to build the logistics center of China Tiecheng

This year, China Tiecheng Logistics Center led by Shengzhou Municipal Government has entered the stage of comprehensive construction. After completion, the logistics center of China Tiecheng will display the local competitive industries of Shengzhou, including ties, home textiles and kitchenware, and become a modern professional market group integrating trade, warehousing, scientific research, logistics and commerce.

In addition to the physical platform construction, Shengzhou Municipal Government also invested 10 million yuan to build an e-commerce platform, and cooperated with "Alibaba" to implement the "three-year action plan" for e-commerce applications in cluster industries. So far, more than 8 million yuan has been invested.

At the invitation of Shengzhou Municipal Government, experts from Zhejiang University, Zhejiang University of Technology and other scientific research institutions have successively joined the industrial technology innovation service platform to solve many common problems encountered in the production and operation of enterprises. A number of research achievements, such as necktie pattern database and digital imitation printing technology of silk jacquard fabric, have been launched.

It is understood that Shengzhou Municipal Government plans to invest 2.4 billion yuan in major technical transformation projects of neckties, clothing and home textiles.