Clothing Store Business Is Poor &Nbsp; What Solution Is There?

Set up a good family Couture Several steps and key points:

First, we must first adjust our business. mentality Do not expect a profiteering industry, but also prepare for failure. Do not think that finding a storefront and entering a lot of goods will be able to calculate money every day. Some people really work hard, but they may not be able to make money, because the market is too fierce. Quota There is also a reason for him to compare it with each other. Therefore, the first step is to choose the most important condition for clothing. Location selection will directly affect the turnover. According to the characteristics of the product, it is very important to choose the right place to sell. The discount dress must be selected in the crowded area. But this lot is not necessarily the place where the high-end goods are sold. This area is often not crowded. Let's make a simple analogy. Hangzhou Lian Kai and Yintai department are also on the opposite side of Yanan road and two. If we do a sale today at the two shopping malls, there will be no comparison between Lian and Shanghai. Compare the situation of income, do not do something at the same level to disturb your mood. The bigger the investment, the greater the risk, and the greater the return.

Two, the overall image of the store, lighting and product display will also directly affect sales! People rely on clothes and makeup, Buddha wants gold, and clothes also need to be packed!

Look, it's brand stores, and the advertised stores at the entrance are clear about the prices of the products in the store, so that people passing by can see what they are selling at a glance. The old decoration should be spent again and again, and the customers' psychology is so. The shops with poor decoration must be selling bargains. The shops that are well decorated are sure to sell high grade goods, and a good bargain can be bought in a well decorated shop, that is, value for money! Otherwise, why should the brand pay attention to the overall image? The important point is that the same clothes hang on different grades of shops will use different effects, and do not affect the grades of their clothes because of the overall image of their stores, and affect the customers' desire to buy. 1, do women's clothing shop, do not think that cheap clothes, you can decorate as you like, you can, the overall image should be in place, the overall one.

It must be bright, which can attract the passing customers' eyes. The lights can also make the clothes more moving, but different lights will have different effects. The combination of cold and warm is the most suitable clothing store. If all the lights are cool, that is, the shop is bright, but the feeling is pale and not warm enough. The clothes will not look soft enough! Plus the warm yellow light (usually seen in the yellow light of the spotlight), it can neutralize the white feeling, and the clothes that are irradiated are also more moving. Air conditioners need to be ready in summer. Otherwise, it is very difficult for customers to retain customers' patience to choose clothes, and the clothes are not sticky, and try clothes will not be in the mood! {page_break} 2, lighting and other hardware is also very important. If the shop is not bright enough, it feels like a fast failure!

3, do discounted women's product key variety, give the customer a lot of selection, which is different from other brand stores, not depending on the main items. The product display should highlight the characteristics of its own clothing, the clothes, skirts, pants, suits and so on separately display, in addition to the shop looks neatly to the customer to choose to buy the convenience, if only want to buy a skirt, he only need to choose skirt, if the dress also want to match the clothes, the amount of money can be used model, often the clothes are the fastest! The window sample should often replace, this can not laziness!

Three, when the new business starts, there must be some. Stocking rate The goods are absolutely impossible to have a turnover of 5000 a day. Don't confuse the concept of the number and amount of money. The number of sales you sell is more than that of other people. You can also sell 300 pieces of the same store, and you also distribute 300 items. The turnover is definitely not up! Replenishment has my own set. Replenishment must not wait until the store is almost sold again. No company is serving for you alone. Today, replenishment will be able to get goods in the store tomorrow, but breaking the goods will affect the turnover. Therefore, it is necessary to make preparations for replenishment ahead of time, so long as the sales are stable, only regular replenishment can be done. In the future sales process, we must maintain a certain amount of stocking in the store. There are thirty thousand of the goods in the store, you can make a turnover of 5000 yuan, but if it's only 5000 yuan,

Every time I arrive at the new product, keep it for me, and arrange it for me every week, three or four, and I will receive it every other day, but I will get some new products every Saturday, but I will only have some new products, and I will keep some goods on Sundays. If I enter the peak season, I will have to replenish the goods on the three or four day. There is a very interesting phenomenon. I find that customers like to buy the clothes that I unpack. They think this is a new product. A group of people will help you get your clothes out of the box. And the old customers will tell you that when he comes to open the box again, so I will not come to the store now, so I will not make the tally at night. 1, I usually replenish the goods to the company once a week, and I will talk to the company ahead of time.

Choosing goods is different from others. In addition to choosing seasonal clothing, if I look at the seasonal products, I will choose to come back and put them at home first. I am not afraid of pressing goods. Once I met a client in Ningbo, and he would choose the clothes for the first season, too. So we all have something in common, so that we can get ahead of time in the season. Because the busy season is coming, customers from all over the country will concentrate on replenishment during this period. 2, in addition to the normal delivery of the company, if I have the chance to go to Hangzhou, I will definitely go to the company to pick up some goods.

3, such as "38", "51", "National Day" and other sales climax, do not wait until almost the time to prepare the goods, half a month in advance can be ready to start! I usually organize the supply of goods for short-term sales will also inform the company ahead of time to prepare goods! To give yourself enough time to schedule!

4, usually I will enter some of the company's "international discount dress" sales, although the selling price is high, but some customers also like to buy, there is a saying that the department store hundreds of guests! Soon after the new year, everyone likes to buy some clothes, then I will enter a large quantity of this kind of goods, which sells six hundred or seven hundred of the cashmere coat, Mao collar coat, and so on are more popular!

Four, how to sell clothes, how to retain customers, how to treat old customers, the level of salesperson is very important!

1, originally do discount stores, compared with other stores, the price has been very low, so adhere to the principle of no bargaining, the mentality of the customer is, you let the price, he will want to make more next time, if next time you give a little more, and feel the first time to lose! Let all people are accustomed to your shop is not bargaining, you will not bargain!

Customers should not be overzealous, but they should not be unreasonable. If customers pick up a garment and start to look around, they can try him on and recommend a similar style for his multiple choices. At this time, the salesperson must have some experience and not be able to make a fool of himself. One thing, it is really inappropriate for customers to wear clothes. Do not necessarily say that they are suitable. They just want to buy him. People are all long eyed. Next time he will not be patronizing you. If he is dressed properly, he will also be able to tell you where he can help you. 2, treat into stores

3, for a group of customers into the store, this kind of business is often done less, because people are diverse, eyes are not necessarily the same, do not argue about whether clothes are really suitable, two people come together to do business best, because two people are generally good friends, naturally on the preferences will be the same, the so-called thing and class! {page_break}

4, for old customers, especially some old customers who often bring you business, some of my customers call on a telephone to say that there are new goods coming from more than ten kilometers away. If they insist on the principle of no bargaining, they will not work. But they must be there to receive these old customers, and talk more about them as friends. If they gather in your shop, they will also pull the business for you, and they will speak well with the customers of the new store.

5, preferential activities must be notified to the old customers, the advertising at the door can not be too small, the most I used is buy one get one activity, so that the rest of the clothing for the season is more effective than the discount sales, because the key is how to sell more clothes and handle the goods on hand! Moreover, there is a discount for the incoming companies, so that the price of the original clothes is even and the price is low. There is also a kind of printed equivalent shopping coupon, which can be bought for a certain amount, so that the customers feel that they get a discount, and they bring two discounts.

6, do not let go of any chance of a deal. This is because I have two stores, and the goods are easier to make up, so the clothes that are not available in this shop can be transferred from another store to customers.

Five, in addition to the normal operation of the two stores, I still have several mobile sales outlets. I also need to use my brain to do more business, find more outlets, diversify my spare time, and do not limit my shop, so as to bring more benefits.

1, participate in the short sale of shopping malls, because the characteristics of discount women's clothing is very suitable for the short sale of shopping malls! Especially 38, 51, national day such a big holiday, the turnover will often turn over several times than the normal turnover in the store!

2, in a year, I will make a few short-term promotions. I will take the initiative to talk with the shopping malls and supermarkets to make short-term promotions at the entrance. Generally, I sell the company's "pick with you" because the selling price is only 10-30 yuan, which is very popular. It is the best place to sell in this area, and then deal with the low price of the sales of the "international brand discount women's clothing" in the store.

3, we have a 5 day commodity exhibition on New Year's day every year. Clothing is also one of the business items. Don't belittle this kind of exhibition. For our small city, there are still many people. Every year, I get bigger stalls for sale, and sell "SNT" and "Yi Xuan international brand discount dress" in two districts, so that my income is increased by one vote this year.