Analysis Of China's Apparel Retailing Statistics In 2018: Retail Sales Grew 8% Year-On-Year, Slowing Down (Table)

China intelligence network news: in 2018 1-12, the total retail sales of social consumer goods totaled 380987 billion yuan, an increase of 9% over the previous year (the actual growth of 6.9% was deducted from the price factor, the following is nominal growth except for special instructions), the growth rate was slightly lower than 0.1 months in 1-11 months. Among them, the retail sales of consumer goods above the quota reached 145311 billion yuan, an increase of 5.7%.

In December 2018, the total retail sales of social consumer goods totaled 35893 billion yuan, up by 8.2% compared with the nominal growth rate, and the rate of increase was 0.1 percentage points higher than that in November. Among them, the retail sales of consumer goods above the quota reached 15084 billion yuan, an increase of 2.4%.

In terms of footwear and clothing retail sales, the total retail sales of shoes and hats and apparel in 2018 December amounted to 154 billion 100 million yuan, up 7.4% from the same period last year. In 2018 1-12, the total retail sales of shoes and hats and clothing reached 13707 billion yuan, up 8% from the same period last year.

Total retail sales of footwear and apparel in China in 2018 and year-on-year growth

Data source: big database of China Commercial Industry Research Institute

From the perspective of the growth of retail sales of footwear and clothing, the total retail sales of shoes and hats and clothing in 2018 reached 13707 billion yuan, up 8% from the same period last year, lower than the 1 percentage points of the total retail sales of consumer goods in the same period.

Growth of China's footwear and apparel retail sales and total retail sales of consumer goods in 2018

Data source: big database of China Commercial Industry Research Institute

For more information, please refer to the China Industrial and Commercial Research Institute. Research Report on market prospects and opportunistic opportunities of China's apparel industry in 2019-2024 years 。