2018 Male And Female Online Retail TOP10 Brand Ranking

China intelligence network news: in 2018 1-12, the total retail sales of social consumer goods totaled 380987 billion yuan, an increase of 9% over the previous year (the actual growth of 6.9% was deducted from the price factor, the following is nominal growth except for special instructions), the growth rate was slightly lower than 0.1 months in 1-11 months. Among them, the retail sales of consumer goods above the quota reached 145311 billion yuan, an increase of 5.7%.

In December 2018, the total retail sales of social consumer goods totaled 35893 billion yuan, up by 8.2% compared with the nominal growth rate, and the rate of increase was 0.1 percentage points higher than that in November. Among them, the retail sales of consumer goods above the quota reached 15084 billion yuan, an increase of 2.4%.

In terms of footwear and clothing retail sales, the total retail sales of shoes and hats and apparel in 2018 December amounted to 154 billion 100 million yuan, up 7.4% from the same period last year. In 2018 1-12, the total retail sales of shoes and hats and clothing reached 13707 billion yuan, up 8% from the same period last year.

Total retail sales of footwear and apparel in China in 2018 and year-on-year growth

Data source: big database of China Commercial Industry Research Institute

In 2018, the national retail sales volume for the first time broke 9 trillion points, an increase of 23.9% over the same period last year. The contribution rate of online retail to the total retail sales of social consumer goods increased to 48.9%. Online retail has become an important engine to promote consumption upgrading and promote economic growth.

From men's online retail, the top ten men's brands are playboys, Antarctica, seven wolves, Heng Yuan Xiang, UNIQLO, Semir, jeep, Mark Ed Faye and rich birds. From the perspective of market share, the Playboy market share is the first and the market share is 4.9%, followed by 2.7% of the southern people. Overall, men's top ten brands accounted for 14.4% of the market share. It is worth noting that Hai Lan's home is not the top ten.

Data sources: otech consulting and China Business Research Institute

From the women's clothing network sales, the overall market share is not very different. The south pole, Bosideng, Han dresses, VEROMODA, Heng Yuan Xiang, Taiping bird market accounted for 0.3%. UNIQLO's performance was eye-catching, accounting for the first place in women's clothing sales. It is worth mentioning that in 2018 double eleven Tmall clothing promotions, UNIQLO respectively dominated men's and women's wear sales first. Lok ting and Eve Li accounted for 0.2% of the women's clothing network market. Overall, the top ten women's clothing accounted for 3.3%.

Data sources: otech consulting and China Business Research Institute

For more information, please refer to the "2019-2024 year Research Report on the market prospect and investment opportunities of China's garment industry" issued by the China Industrial and Commercial Research Institute. At the same time, the China Industrial and commercial research institute also provides solutions such as industrial big data, industrial planning and planning, Industrial Park planning and industrial investment promotion.