Market Competition Analysis Of Women's Clothing Industry In 2019: UNIQLO Market Accounted For The First Place (Chart)
China business intelligence network: as the traditional consumer goods industry, the garment industry has benefited from the gradual recovery of terminal consumption. It has entered a period of transformation and adjustment, and is facing new changes in consumption upgrading and diversified demand. Many companies in the industry have maintained the development path of "brand + platform", and are striving to develop in the direction of management informationization, intelligent operation, product branding and service specialization. After many years of development, China's garment industry has formed a trade pattern with the retail apparel brand as the main body and the customized garment as the complement. The consumer awareness of consumption is higher and higher, and the middle class needs stronger and more high-quality customized garments.
In the clothing market, women's clothing occupies a dominant position in the clothing market because of the women's natural beauty and fashion. In recent years, China's women's wear market is accelerating. According to Ou Rui International Statistics, the market scale of women's clothing industry in China reached about 923 billion 200 million yuan in 2017, an increase of 5.8% over the same period last year, and the growth rate has increased. It is estimated that the scale of China's women's clothing market will surpass trillion yuan in 2019.
Source of data: European and International Business Research Institute
From the point of view of market competition, according to the latest data, the TOP10 brand of women's clothing online retailing in April 2019 is: UNIQLO, jasmine, ZARA, UR, ONLY, VERO MODA, Rong Mei, Korean clothing house, MAJE, Jue attitude. Among them, UNIQLO brand women's clothing market accounted for the largest proportion, in April, its network retail market share accounted for 0.7%, an increase of 0.1 percentage points. Secondly, jasmine brand women's clothing ranked second, accounting for 0.5%.
Data sources: otech consulting and China Business Research Institute
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