PEAK Holds WCBA&Nbsp; To London.

In October 27th, the Chinese Basketball Association held a news conference on the opening of the 2011-2012 Chinese women's Basketball League A (WCBA) in Beijing, announcing that the new season's WCBA will be opened in November 4th, and the two sides are Guangdong women's basketball team and Bayi women's basketball team. For the first time, PEAK unveiled as an official sponsor of WCBA, and will compete with Chinese women basketball players in the next season to sprint gold medals in London Olympic Games.

It is reported that the 12 teams of the new season's WCBA will wear PEAK's equipment, including competition clothes, training clothes and Gym shoes 。 In addition, PEAK will provide a full range of equipment for WCBA officials, referees, technicians, team members, cheerleaders and volunteers.

PEAK CEO Xu Zhihua said: "as the first brand of Chinese basketball equipment, PEAK has the responsibility and obligation to support and promote the development of China's basketball industry." The leaders of the China Basketball Association believe: "unity, pragmatism, efficiency and brand building". Peak Spirit is the perfect match for WCBA's enterprising spirit. So we chose PEAK, and PEAK chose us. "

PEAK and Chinese basketball have a long history. As early as twenty years ago, it has formed an indissoluble bond, especially with the 81 men's basketball team and Liu Yudong, the famous basketball player, for ten years. In the 93 year seven sports meet, the 81 men's basketball team took PEAK sports shoes to win the national championship. Liu Yudong also won the League MVP many times. Since then, PEAK has repeatedly sponsored the National Men's Basketball League, and has been supporting the development of basketball in China.

"PEAK's hand in hand WCBA should be said to be a continuation of fate." Xu Zhihua said, as we all know, in the three big balls of China, the women's basketball team is the first team to win the London Olympic Games admission ticket, and also the most likely team to win the Olympic Games. It supports the WCBA of the women's basketball camp. It is also for the Chinese women's basketball team to get better results in the Olympic Games, but also for the balanced development of basketball in China.

Since PEAK's comprehensive internationalization strategy was launched in 2005, PEAK has almost monopolized the best basketball organization and event resources in the world. It has successively joined hands with NBA, FIBA, Stankovic cup, WTA and other top international sporting events, and has successfully joined hands with many top international sports teams such as Australia National Basketball Team and Serbia basketball team, and established the R & D center in the United States and the first overseas branch of the Chinese sports brand. It broke through an unusual international road and successfully established a first-class international sports brand image.

In the 2011-2012 season WCBA equipment design style, PEAK adopts asymmetric design, combines streamline split line and splicing, while doing streamline segmentation while maintaining the strength. The teams are equipped with red, white, purple and yellow colors to make an integrated and bright design, fashionable and dynamic. In terms of sports shoes, PEAK will integrate the latest high-end technology in the sports shoes of NBA players into the design of WCBA sportsman's shoes, and provide better protection for athletes, especially the national players. Zhao Shuang, the champion of the 2011 women's basketball championship, helped the team to win the 2011 women's basketball championship. After trying out PEAK's sponsorship equipment, he said frankly that the diamond grid cloth has excellent performance in air permeability and sweat absorption performance. It is very comfortable to wear and is very suitable for high-intensity sports and games.

"PEAK hopes to return the experience of cooperation with international major events to China. market We will provide the athletes and sports enthusiasts who have passed the test of international competitions and stars to the Chinese basketball industry to further the peak. In an interview with CCTV's famous host Zhang Bin, Xu Zhihua said that PEAK's PEAK youth basketball development plan, launched in 2009, aims to help China cultivate basketball reserve force and create a new group of basketball superstars.