Medium Term Financial Results Of Listed Apparel Companies In 2014

In the first half of this year, garment enterprises took the initiative in making strategic adjustments in the stores to cope with the changes in the terminal consumer market and the impact of the Internet.

However, the adjustment of stores to many stores has been interpreted by many media as "closing shop tides". In the face of doubt, the listed companies represented by American Apparel show that the current adjustment and optimization are in a very benign structural improvement process.

In September 2014, 2014-2018 years, special research report on positioning and price strategy of microfiber leather products in 2014-2018 years, the Research Report on the development and future prospects of China's Christmas shoes and handbags industry has been published in the past 2014-2018 years. The comprehensive analysis of the market depth analysis and development planning consultation of the leather garment industry in 2014-2018 years shows that in the half year 2014, the half price report of 123 wolves showed that in the first half of this year, the revenue reached 1 billion 23 million yuan, down 28.07% compared to the same period last year, and the net profit was 151 million yuan, down 41.02% from the same period last year.

The company said that during the reporting period, it will continue to integrate terminal stores that lack profitability.

As of June 30, 2014, the number of terminals was 3155.

In the first half of this year, nine Mu Wang actively optimized the channel structure, focused on the quality of new shops, optimized the opening process and assessment methods, and intensified the rectification and upgrading of the existing store image.

The 2014 half year report showed that as the terminal consumption continued to slump, the company slowed down the shop opening process and shut down 134 shops with poor efficiency in order to control operational risks.

In addition, as of June 30, 2014, the number of sales terminals of the group was reduced from 11 to 562, and at the end of 2013, it was 573. The number of Kaiser stores decreased from 462 at the end of 2013 to 408, with a decrease of 54.

In addition to partial disclosure

Apart from the enterprises, there are also enterprises that have not disclosed the number of stores in the semi annual report.

A review of previous media reports showed that by the end of 2013, nearly 5000 U.S. bond stores had been established, and the total number of stores was 5220 by the end of 2012, which has decreased by more than 200 in the past year.

In the light of

Phenomenon, Zhou Chengjian, chairman of the American Apparel, said that enterprises have been adjusting for many years. First, the large number of properties of the enterprise are rented, and the contract has not been renewed, resulting in closing shop. Secondly, in recent 5 years, China's urban regeneration, pformation and urban relocation have changed significantly.

Therefore, it is not a very strange thing to combine various factors and adjust hundreds of stores a year.

In the thousands of stores in the United States, about 5% of the shops' location is adjusted and improved, which is in a very benign structural improvement process.

2014 semi annual report shows that the main business income of 2 billion 962 million yuan, down 20.11% compared to the same period, net profit of 179 million yuan, down 19.61% compared to the same period last year.

According to the relevant analysis, the United States apparel industry is in the stage of model adjustment, and the direct channel has been improving continuously in terms of brand experience, product innovation, channel upgrading, and store operation, but it has not yet effectively formed a resultant force.