Deep Analysis Of The Growth Path Of AOKANG Group'S Outstanding Management

AOKANG

To maintain sustained and steady development for more than 20 years, a stable rear area loyal staff is indispensable.

Wang Zhentao said so.

This stable rear area is the result of AOKANG's unremitting efforts in caring for employees.

When you enter AOKANG living quarter at weekends, you will often see the vigorous figure of young employees on the basketball court, the children who play and play beside the fitness equipment, and also smell the smell of rice coming from the staff room.

This is what AOKANG is doing to create a good environment for employees to live in peace and contentment, and to start businesses with passion.

In terms of personnel training, the company established the AOKANG University, set up four colleges, namely, "leadership, marketing, chain monopoly, production technology", and set up a variety of courses including AOKANG, specialization and professionalism according to the different training needs of senior, middle, primary and new employees, and formed a set of excellent course system with AOKANG characteristics.

Wang Zhentao has repeatedly said to new recruits: "AOKANG can't provide you with lifelong employment opportunities, but it will surely cultivate your lifelong employment ability."

Through the rigorous personnel training system, AOKANG provides a learning platform for employees, and plays a positive role in enhancing staff's enthusiasm and cohesion, accelerating the growth of talents and realizing the strategic objectives of the company.

It is precisely because of the brand, technology, the rear area and many other boosts, Ocona de continues to move forward.

Winning the national quality award reflects AOKANG's competitive edge.

Why AOKANG won the National Quality Award -- analyzing the growth path of AOKANG's outstanding management

The Eleventh National Conference on excellence for excellence was held in Beijing Jingxi Hotel in October 21st. The theme of this conference is "practicing scientific methods and achieving excellence".

At the meeting, 12 enterprises such as Zhejiang AOKANG shoe Limited by Share Ltd, Guizhou Moutai liquor Limited by Share Ltd, Shanghai MITSUBISHI Elevator Co., Ltd. were awarded the highest award in the field of quality management, the national quality award.

A total of 3 enterprises in Zhejiang province have won the prize. Wenzhou is the only one in China.

From China's famous brand products, China's well-known trademarks to the leading brand of leather shoes in China, the only landmark brand of China's leather shoes industry, and now the national quality award, AOKANG has almost won all the honor of the Chinese footwear industry in the past 23 years.

While lamenting the rapid development of the Chinese footwear giant, some people can not help wondering whether in the fierce competition of the market, what is AOKANG winning the praise of the industry and the state authorities? How does AOKANG maintain the momentum of continuous development?

Create a brand in good faith and be brave enough to shoulder social responsibilities.

In 1987, Hangzhou Wulin Square burned 5000 pairs of shoddy leather shoes, which led to a country's Crusade over a wave of Wenzhou.

In 1988, when the shoe industry in Wenzhou was still at the cusp of the storm, AOKANG founder Wang Zhentao went against the trend and founded the Yongjia Olin shoe factory (AOKANG predecessor).

Since the establishment of the enterprise, always adhere to the good sense of integrity and a high sense of social responsibility to lead the development of enterprises.

Internally, AOKANG has established the mission and vision of enterprises based on "service for human progress" and "century AOKANG and global brand". Through the development of cultural popularization projects, a special team has been set up to carry out cultural thematic activities, so that enterprise culture can be penetrates into the hearts of employees.

In addition, every year, the company organizes the leadership "thinking week" activities, evaluates the development of the industry and the operation of the enterprises, and makes timely business decisions and needs, thus forming a unique brand of AOKANG culture.

In terms of product brand building and marketing, according to the target market and customer group determined by the company, various brands such as "AOKANG", "Kanglong", "red fire bird" and "beautiful beauty" have been launched.

And through marketing innovation, public welfare activities and other initiatives to enhance brand value and popularity.

Externally, AOKANG is actively carrying out social responsibilities while running a good company.

Since October 2006, the company has appealed to the European Union Court on behalf of the industry. It has asked for the lifting of the decision to impose a high anti-dumping duty. After 5 years of success, the European Union abolished 16.5% anti-dumping duties from March 31, 2011 and made important contributions to the orderly development of the industry.

In support of public welfare undertakings, Wang Zhentao, chairman of the company, applied for registration in 2007, the first Chinese private entrepreneur named the private philanthropy foundation, named Wang Zhentao philanthropic foundation, named by entrepreneur. So far, he has contributed more than 100 million yuan to society, and has been well received by all sectors of society.

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Promoting development through innovation and ensuring continuous lead

"Innovation" is one of the core values of AOKANG enterprises, and constantly innovating R & D, production technology and management system to promote AOKANG's leading development.

Around the goal of building "technology AOKANG", AOKANG has established "comfort, fashion, technology" research and development direction.

The international R & D center has been set up, including the leading foot pressure gait analysis and testing system, footwear product design consultation system, foot type measuring instrument and other research and development equipment, and strategic cooperation with the national footwear research institute, China leather and footwear industry research institute, Shaanxi University of Science and Technology, Zhejiang University and other research institutes, to jointly develop new technology and technology of shoemaking.

In recent years, the company has made remarkable achievements in research and development, and has independently developed various functional products such as GPS positioning shoes, nano health shoes, whole palm shoes and so on. It has obtained 65 patents, and has drawn up international and national industry standards for many times, and has won prizes in the national leather shoes design competition for many years, and the overall R & D capability is at the leading level in China.

At the same time, around the manufacturing concept of "high quality, high efficiency, low carbon and safety", we have formulated and completed a number of equipment and facilities renovation and pformation plans, including the introduction of new technology and equipment, special equipment improvement, energy saving and consumption reduction, and effectively improved the technical level of equipment and facilities, and achieved outstanding results in energy saving and consumption reduction.

In the aspect of information management technology, the company started the enterprise information construction earlier.

The introduction and improvement of the "ERP" (Enterprise Resource Planning) system is a relatively successful production process information management platform in the industry.

The information management of the whole process of production from the "sample management" has been realized, and the data of equipment operation, output, quality and consumption in the production process are collected, analyzed and monitored in real time.

The application of these information technologies has effectively improved the standardization and efficiency of various business processes.

As early as May 2001, AOKANG formally introduced the Baldrige performance excellence standard scoring system, and set up an excellent performance implementation team to start implementing the excellence performance mode.

Over the years, it has made remarkable achievements through management innovation, marketing pformation, brand building, technological innovation and information construction. In the same industry, it has passed the ISO9001 international quality system certification and ISO14001 environmental protection system certification.

In 2003, he won the Zhejiang Provincial Quality Award. In 2007, he won the nomination award of the national quality award. In 2010, he won the Wenzhou mayor quality award. In 2011, the most valuable brand in China was released in 2003. AOKANG also won the head of the Chinese shoe product brand with 10 billion 19 million yuan.