Si Fan: Creating A Fashion Collection &Nbsp; Opening The Curtain Of Reconciliation.

Fashion industry first set up "elegant collection"

In the ten century of the new century, the Sinicization of the world has become a global topic and trend. There is no doubt that the "Chinese era" has arrived no matter from the performance of economy, culture or consumer market.

Standing at such a historical juncture, "Chinese fashion" is also faced with a new subject to explore and try: what kind of unique sign should Chinese clothing brand possess? How should it express and promote in a unique way with national culture and spirit?

If Si Fan once created the Chinese original clothing brand with the spiritual value, independent cultural system and unique clothing grammar of the exclusive spirit, then in October 23, 2011, Si Fan also intensified the cross border fusion of architecture, film and television, culture, art, fashion, humanities and gas quality and techniques, East and West, humanities and technology, tradition and modernity, form and content in the name of fashion. In the beginning of the fashion, the theme of "reconciliation" was interpreted. The unprecedented fashion brand expression and promotion method was presented to the world with the six acts of "order, start, bearing, pformation, integration and postscript".

Over the years, "fashion show" is the most traditional and most familiar brand expression in the history of clothing development in the West over the past century. Chinese brands have followed the international trend and have few original innovations and breakthroughs. Therefore, many brand entrepreneurs began to think about how to find new brand promotion and expression that is more in line with Chinese culture and brand characteristics.

In fact, China does belong to the way of gathering and expressing Lyric in a unique cultural system, which is called "elegant collection".

The ancients collected many poems to meet their friends.

Over the past thousand years, "elegance" has been handed down from generation to generation. It has always been the most advanced and elegant way of gathering and communication in China's interpersonal relationships.

Fashion is the traditional eight elegance of the modern people (Qin, chess, wine, poetry, incense, stone, flowers, medicine) is the new elegance of the eight elegance, but it truly created the "insiders" of Chinese fashion.

Si Fan's expression of brand thinking and dynamics in the form of "elegant collection" is an innovative way of fashion brand promotion. It is not only inherited from the unique Oriental communication culture form, but also has the high-end taste pursued by modern people, at the same time, it also accords with the temperament and spirit of Si Fan's brand culture.

As a whole, philosophy, literature and aesthetics are combined together in fashion, commitment, pformation and harmony. This is not only a successful case of a high-end fashion brand's courage to create self expression, but also a substantive step toward "crossing the boundary" from the way of thinking and expression.

Deepening the spiritual value of elegant collection by "reconciliation"

The theme of this event is "reconciliation". In the September 2011 PV exhibition of the world's most authoritative fabric exhibition in Paris, Zhou Hong, the chief designer, became the first Chinese in the world's top fashion trend publishing jury, and together with 6 top designers and artists in the world, they launched a global fashion trend for fashion fabrics in 2012.

This not only represents the glory and achievement of Chinese fashion designers in the international authoritative fashion field, but also proves once again that the fashion of East and West has reached a trend of reconciliation and intersecting with each other in terms of concept and vision.

This reconciliation is also a sign of the future of China's fashion. It will seek reconciliation and cross-border era in many fields, art and thinking.

In this source and trend, Si fan Ya set up at the historic moment. It is not only a reform in the Chinese fashion field, but also a friend known to the brand as "necessity".

This fashion brand with a strong cultural background and spiritual appeal has become the first chapter in fashion industry with the prelude of "reconciliation".

In October 23rd, through the crossover approach, the designer will make an appeal to the friend of this brand with the appeal of "fashion".

Through a brand's actions, thinking and thinking, the elements of fashion, culture, art, humanity, emotion and so on can be set together.

Friends invited to gather together to open up their minds and appreciate the interpretation and expression of "elegance" in contemporary fashion.

Thus, on the night of October 23rd, the antique China of Xidan, Beijing became the first place for the fashion brand "elegant collection".

Preface: the opening ceremony of the "cocktail party" was held in the first place, and hundreds of friends were gathered here, accompanied by harp and violin ensemble, such as the first sight of "Naran Ci".

From the beginning: the prelude just passed, Zhou Hong opened the "start" note at the wonderful moment of PV exhibition.

A Chinese fashion designer standing at the top of the international fashion is growing up in what kind of environment, and how to absorb the nutrition from the brand has once again verified the unchanging truth: designer and brand are linked only by blood and roots, so that they can continue to rage in the pformation.

Cheng: people who are familiar with all know the origin of this brand and Kunqu Opera, and "I am a female Jiao e" is the softest heart of all the women who know and think deeply, but when the elegance of the tens of eight Rohan is remembered in an instant, when the soft classics sing, "I am a female Jiao..."

When people reverberate, people will realize that the cultural meaning and spiritual appeal of thinking are so magnificent and moving.

From ancient times to now, the strength and the desire for beauty of the Oriental women's outer velvet have been moving in the way of "bearing".

Turn: such a musical tune arouses people's desire to tell their thoughts. Yu Dan, a famous Chinese cultural scholar, turns her thoughts into the real fashion language, through in-depth analysis of her brand culture and story; the spiritual temperament and inherent quality of the women in mind; the high international discourse power and breadth of space that she has.

From inside to outside, a woman oriented Si Fan has been analyzed. It is not only a clothing brand, but a unique dress grammar. If we really understand Si Fan's context and grammar system, the brand will become more and more profound, and it will never end in life.

Harmony: "harmony" is truly implemented in fashion. The new spring and summer fashions created by Zhou Hong's love affair in 2012 suddenly lit up the Chinese Hall of the old style, and a modern fashion breath blended with the Oriental rhymes. The model seemed to be Jiao Jiao, who came out of the Kunqu Opera "Si Fan", and the fashionable clothes of those gas fields all expressed the charm and atmosphere of an international high-end designer in a large capacity brand.

Postscript: in the poetic and picturesque mood, all the guests have found the most vivid "reconciliation" state. All the guests have now found the opportunity of collision, communication, reconciliation and gradual blending.

"The preface, the beginning, the bearing, the pformation, the unification, the postscript" the six act good play, narrated the story and the sentiment to all the elegant collection friend.

And on the basis of brand spirit and cultural appeal, with Zhou Hong's ascendant on the international advanced stage, he expressed a clear attitude and strong appeal to fashion people to further "conciliate" the Chinese fashion and cross art fields and cross international fields.

The philosophy of thinking completed in the aesthetics of thinking

In a sense, it is not only the way to express the brand, but also strives to stand on the height of the world view and launch a revolution in the new exploration and in-depth interpretation of fashion with the broadest vision and mentality. Once again, it is earnestly completed: "who am I? Where do I come from? Where do I go?"

Thinking.

At the same time, by seeking and understanding the process of "reconciliation", the brand has undergone a pformation and sublimation process. After reconciliation, Si Fan will gain infinite value and significance.

"Starting, bearing, turning and closing" fully expresses the aesthetic value of Si's elegant collection. Through many forms of art, we can not only make the appreciant's heart surge and shake the mind, but also understand the deep meaning of brand philosophy from the infection and penetration of aesthetics. We can comb out the brand positioning and brand development view from the past to the future in the sense of philosophy.

As an original clothing grammar system, 14 years of experience and creation, Si Fan today has stood unquestionably at the forefront of international fashion, and has been carrying out the equal voice with international colleagues and distributing the brand influence from the East. So, Si Fan, who has come out of Kunqu Opera from the treasure of Chinese art, is itself a "reconciliation" proposition. East and West, art and fashion, culture and spirit are integrated into a brand through a unique dress grammar, and through the brand to vertical and horizontal pmission, that is, the international fashion stage and consumer lifestyle will feel the strength and attitude of the brand.

Therefore, the future thinking must continue to bear the responsibility of "reconciliation", and stick to its own way of development, expand and perfect its height and latitude.

In the future, we must spare no effort to seek professional high level and multi field and multi angle crossover and blend, and create and care for the resonance and tolerance of the market, consumer, living environment, fashion attitude and so on, which are closely related to the brand.