The Mid Autumn Festival Is Coming! To Send You 6 Women's Wear Shops, Holidays And Holidays Will Be Promoted.

To promote women's clothing stores, the promotion of women's clothing stores is one of the essential means of daily operation. It plays an important role in stimulating customer consumption, improving the brand awareness of women's clothing stores, enhancing the performance of women's wear shops, and optimizing the structure of women's wear products.

At the moment, we will go to the Mid Autumn Festival. Now, let's talk about the promotion of holiday dress promotion for women's wear shops.

Five kinds of mistakes in promotion activities of women's wear shops

　 1, women's clothing sales promotion scheme - last year used this year

Some shop owners often think that although the time has been over a year ago, the target customer group has not changed, their demand and preference for the product have not changed, and the plan has been implemented, from the planners to the executors (including third party companies), channel distributors are familiar, everyone has a good coordination, so do not have to spend energy to do new plans, direct use of last year's plan is good.

They believe that the same plan will not lose money this year, as long as they made money last year.

They ignore the important point: the core needs and habits of consumers are constantly changing.

Smart competitors will pay close attention to the changes of consumers, and adjust strategies at any time, so that consumers can feel the pleasure of "heart follows me".

advice

Promotion strategy also needs to follow the change of consumer demand. Although conservative, stick to stereotypes and sometimes luckily achieve some effect, the effect will gradually decay. When you use it again second times or third times, it will be difficult to ensure the realization of marketing objectives.

　 2, spend money to make a cry

This is a phenomenon that can be seen in many promotional activities of women's clothing stores.

The sales promotion site is really lively, with songs and dancing on the stage, and constantly crying out on the stage, but the customers stop for a short time, do not listen to the patience of the sales promotion, do not have the enthusiasm to participate in the activities enthusiastically, and do not take away the products of the hot area when they leave.

Q: will such a bustle be useful?

A sales promotion seems simple, but actually contains many connotations.

You must ingeniously integrate the selling points, consumer interests and emotional interests of the products into the show, games, words and even gag in the scene, so that customers can get their attention and interests in the experience.

In the promotion activities of some famous brands in the world, we can clearly feel the core meaning of what they want from the atmosphere and style of the scene. When an audience visits an audience, most people can express their feelings correctly, as well as the brand wants them to know.

advice

It is really important to gather people in the scene, but it is essential for customers to gain a good experience in the activities, fully understand the brand personality and resonate, and then generate the desire and action to buy. Do not perfunctory, only lively.

3, creative obsolescence - no interest.

Year after year, many of the old sales promotion routines are staged.

In today's information explosion, sales promotion activities are hard to impress in the minds of consumers due to the lack of unique creative forms, and eventually they lose money and cry for nothing.

advice

The traditional lottery, coupons, distribution and other means must be used, but in the promotion of performance, we must strive to have a breakthrough every time, we need to know that our purpose is to "please customers" rather than to complete the task.

　 4, gifts are not organized.

While buying products, consumers can also get unexpected gains. Though they are happy, if they are not planning, you may not even have much to offer, or even backfire. The best gift is a tool that can be used together.

　　 1, cheap gifts are better than never.

Some manufacturers have prepared a lot of gifts when promoting sales. They look very tempting in publicity. "Buy our products, you will definitely get a lot of value. "

But when customers rushed to the scene, they were disappointed. The so-called "super value" harvest is a bunch of plastic items that cost a lot of money. Giving children may come into effect, but they can only sneer at target customers.

2, gifts are hard to get.

Some women's wear gifts are very attractive in publicity. "Buy our products, you have the opportunity to get a value of 50 yuan return gift, as long as there is an opportunity to buy! "

So customers rushed to the scene to buy, ready to get extra gifts, and when customers bought products, they were allowed to take the shopping tickets and wait there. They also played games and raffled the customers. Finally, only a few customers got the gift.

This kind of sales promotion has made customers screaming, and some customers have even gone halfway. This kind of gimmick often lets customers feel trapped and does not leave a good impression on the shops.

3, it's not related.

There is a basic principle in the design of gifts, that is to say, try to send gifts that are related to products, such as buying toothpaste, toothbrush, buying suits and rolling brush, etc., so that consumers can associate with the brand at any time when they use these gifts.

If you do not grasp this principle, close your eyes, send someone to buy shampoo. He sends a key button. When someone buys a TV set, he sends a pen holder. Because the gift is not related, the result is sent. When someone else is using it, he will forget you.

4, exaggerated value

In order to attract customers, some women's clothing stores often exaggerate the value of the gifts. So a small towel worth 3 yuan has become a value of 10 yuan. A 5 yuan photo frame has changed to 20 yuan.

When consumers buy a gift, a query is not worth 35 yuan. The price of the product is added to several yuan. How can the consumer have any good impression of your product?

advice

Gifts are not to be sent at random. You must consider the characteristics, functions, attributes and brand connotations of the products, and find gifts that are related to the product itself and brand appeal. At the same time, we should pay more attention to the value and practicality of gifts to customers. Only in this way, can gifts be given effectively and given "reason".

5, the team is unprofessional.

At present, because of the promotion of women's clothing stores, the regular army is obviously busy. Sometimes the price of the regular army is not expensive, so a sales promotion guerrilla team came into being. Some of these teams are confused about sales promotion knowledge, let alone experience.

But they also have their own saying: sales promotion is very simple, singing, dancing, playing games, creating atmosphere, there are so many rules!

Under the guidance of this concept of promotion, even some bar singers and running artists became a promotion planner. After receiving the sales promotion, they took a few singers and started dancing.

Whether there is no effect, no increase in sales volume is not clear, only the pursuit of lively scene.

This is not the case. When the promotions were awarded, the prizes were carved up earlier, or they were called a few friends and relatives to mix in the crowd. Finally, they were called up to play games. Three, five, and two prizes were obtained.

As a result, the activity scene is bustling and bustling. People have already forgotten their products to Java. When the music stops, they really end up.

advice

Professional people do professional things, even sales teams are not professional, how can they expect sales growth? When organizing sales promotion activities, women's clothing stores try to invite professionals or people with certain organizational experience to plan and execute them.

Women's clothing sales promotion activities do this.

What does the women's clothing store sell?

1, valuable things

It is common sense that what you send must be of use value, not of a false form.

Related to the products sold: gifts are best for the same type of consumers, functional appeals can be interlinked and relatively separated, products can form a very complex association, and this is also able to take advantage of each other. Only in this way can we truly achieve the role of resource conversion and accumulation.

2. Growing up.

Looking at it, there are too many products (services) willing to promote things with other people's products, especially those that are famous and just appear on the market, or those that are contributing to the final market value during the recession.

Products that have entered the recession and products that are in the market stage, which kind of products do you prefer?

Obviously, the products that are entering the market will be more strategic for you, because they have the same price advantage when purchasing, but you will give consumers a new breath rather than the feeling of dying. Your gifts are at the forefront of the times, and will naturally help your image.

3, something distinctive.

To select those things that others do not give can highlight the value of your gift. It needs money from other women's clothing stores, and you can get it free of charge from you. Then you send the product that the customer wants to buy. Instead, you send the customer free from other places, and the things you give are of no value.

Therefore, the best choice to give is valuable, and products that are being tested or just in the stage of growth or growth should use gifts to highlight the value of your products.

You can only display the value of your product (service) only if you do not send anything free.

How can women's clothing sales promotion be delivered?

1, giving target groups.

It is clear that the target consumer groups should be given away so as to avoid giving away the loss and dislocation of the products.

2. Giving place

The place of donation should be consistent with the target consumer group, and we should give full consideration to the popularity of the target consumers.

3, pay attention to qualifying.

People usually have a mindset and think that things that are easy to get are of no value. Therefore, the way of "seeing someone has a gift" is a taboo.

Unless your product is candy, drinks, personal care series and so on, you need to experience marketing of fast moving consumer goods. Otherwise, not only will your products be given a discount, but your gifts will encourage some customers to have free lunch.

　　 How do women's clothing stores do promotional activities?

Targeted promotions are effective.

Women's wear shop opens:

Shop and send gifts. All openings are inseparable from the gifts, but the gifts are very particular. The general gifts such as toys, socks and so on, consumers are already used to it and are not attractive.

Women's wear product promotion:

When the store has a certain reputation, it will start product promotion. The purpose of product promotion is very clear, that is, to sell products.

There are two kinds of promotional products, one is the new product, the two is the end product, and the sales promotion must be done together with the manufacturers.

Scenario one discount price - a different feeling for customers.

Example: "buy 100 yuan for 130 yuan". Another way of saying thirty percent off is, but customers will feel super value, and it is not a discount product, it is a positive price commodity, and there is a temptation to pick up treasure.

Plan 21 engraved on gold - let customers swarm in.

Example: "all goods in 70 percent off minutes in 15 minutes", set the upper limit for customers to rush to buy goods, strong drainage. But we should pay attention to pre planning the number of customers that the store can accommodate, and do a good job in dealing with the plan, such as taking part in time intervals to avoid unsafe accidents.

　 Plan three: one dollar extra value -- the promotion strategy of "small business"

For example, several items worth more than 10 yuan should be selected to participate in sales promotion activities with the value of one yuan. Although they seem to be losing money, the customers who are attracted will be sold in the form of joint sales, and the profit from customers will not be reduced.

　 Scenario four critical price -- customer's visual error

Ex: 10 yuan to 9.9 yuan. This is a general sales promotion plan.

Program five ladder price - let customers worry automatically

Example: "at the beginning of the sale, it was sold at full price for 1-5 days, 25% days for 5-10 days, 50% days for 10-15 days, 75% for 15-20 days". The automatic price reduction promotion scheme was invented by a businessman in Edward, USA.

Seemingly "adventure" scheme, but because of the hearts of customers, for shops, customers are unlimited, selectivity is also great, this customer does not come, the customer will come.

But for customers, selectivity is the only thing, competition is infinite. If you do not go, others will go, so the final surrender is definitely the customer.

Programme six price plus discount - double benefits to customers

Example: "all customers who visit our store to buy goods are reduced by 10 yuan at 100 yuan, and they can enjoy twenty percent off discount". If 100 yuan hits 40 percent off, the loss will be 40 yuan, but the total 100 will be reduced by 10 yuan, then the 20 percent off will be lost, and the loss will be 28 yuan. The double benefits of strength will induce more customers to sell.