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    &Nbsp, A New Business Model For Pushing Fashion, And Building A Brand Development Highway.

    2011/10/28 10:44:00 39

    Clothing Business Model Brand


      


    The eight party talents are competing for Shenyang.


    Since the launching of the brand clothing (northeast) headquarters base project in Shenyang international textile and garment city in September 2011, Shenyang international textile and garment city has welcomed several merchants. It has brought new vitality to the development of Shenyang and even the Northeast garment industry, and is the leading area for the upgrading of the garment industry in the northeast area.


    During the period, Shenyang, Guangzhou, Chengdu, Shanghai, Beijing, Ningbo, Wuhan, Dongguan and many other leaders, as well as news media and Guangdong, Hong Kong and Macau clothing association, Dongguan Humen clothing and apparel industry association, garment industry association and so on, and the international textile and garment city have carried out exchanges and manufacturers' docking with various brands on the brand clothing (northeast) headquarters base project, and provided the "high-speed road" and "bridgehead" for the brand clothing of various garment producing areas and even the whole country to enter the Northeast market.


    At present, the apparel industry is facing great changes and challenges. Most of the brand clothing, especially many middle and high-end brands and growth brands, have largely fallen into the "problem of solving channels".

    High-end

    The market is hard to find, and the middle and low end market does not want to enter.

    In order to meet the needs of many clothing brands to expand the Northeast market, Shenyang international textile and garment city has established a brand clothing (northeast) headquarters base after nearly a year's research and planning. The brand clothing (northeast) headquarters base is a modern fashion circulation mode based on the Shenyang international textile and Garment City, which integrates brand exhibition, e-commerce, consumer fashion publishing and modern logistics. It is also known as the "third generation exhibition and trade fashion center". It is different from the large clothing retail market and the traditional wholesale clothing market, and it is a new way for the brand clothing to grow up in the competition.


    The brand clothing (northeast) headquarters base has four advantages:


    First, the large scale brand clothing (northeast) base is located in Shenyang international textile.

    Clothing City

    Shenyang international textile and garment city is China's iron cattle group, which costs 5 billion yuan, covers an area of 160 thousand square meters, and has a total construction area of 600 thousand square meters.


    The two is the new mode. The project has four functions: brand exhibition, e-commerce, consumer fashion release, and modern logistics platform. Brand headquarters representatives directly meet with distributors and terminal distributors, and implement "one-stop" service, which is low cost, fast speed and high efficiency. It is an international, modern and open business platform.


    Three, the location is good. The brand clothing (northeast) headquarters base is located in the Northeast central city of Shenyang. It is the core city of the big Shenyang economic zone. The roads, railways and aviation are developed, the traffic is convenient, the radiation range is large, especially the clothing consumption group is very large. Only Shenyang has more than 30300 terminal distributors, about 200000 employees, annual sales of more than about 60000000000 yuan, and Shenyang to the Northeast Asian neighboring countries have only two hours' journey.


    The four is service excellence. The brand clothing (northeast) headquarters base is not only built by Shenyang's international textile and garment city's first-class environmental facilities, brand investment and professional team, and has been strongly supported by all levels of government and industry organizations. At the same time, the rent of commercial property in the Northeast region has created the most favorable conditions, at present, only 1.2 yuan per square meter per day.

    {page_break}


    Brand clothing (northeast) headquarters base is a professional base and information base for developing creative, design, exhibition and so on. It is a new type of garment circulation base that shortens the supply chain of upstream and downstream industries and creates short process terminals. It fully displays the advantages of the new operation mode of "specialization, theme and informatization".


    New mode and new starting point.

    The sea of clothing, the paradise of shopping.

    Welcome to Shenyang international textile and garment city.

    Business community

    The elite join in and work together to create wealth. At the same time, Shenyang international textile and garment city welcomes talents, and welcomes all kinds of senior management talents (general manager, deputy general manager, administrative personnel, business planning, customer service, investment promotion, property management, financial management, etc.) to join the international textile and garment city of Shenyang, and jointly build a bright future for Shenyang international textile and garment city.

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