Shoes And Clothing Into The Electricity Supplier Main Business Giants Compete For Quanzhou Brand

< p > in the field of e-commerce, traditional a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > brand maturity, controllable price system and other superimposed strong supply chain advantages, so that it has completed the counter attack on the original brand of the network.

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< p > this summit, the first China footwear online shopping industry research report released by the AI consulting group authority, will analyze the future industry trends.

Data show that last year the scale of China's footwear online shopping market was 68 billion 700 million yuan.

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< p > < strong > shoes and clothing become the main supplier of electricity. < /strong > < /p >

< p > data show that the scale of China's footwear online shopping market in 2012 was 68 billion 700 million yuan, an increase of 68.2%.

"This growth has slowed down compared with previous years. On the one hand, the sale of inventory products has led to a decline in the unit price of passengers, and on the other hand, it has been controlled by the sale of fake products and imitation products."

Zou Lei, joint CEO of the AI group, pointed out that the proportion of footwear online shopping in the overall online shopping reached 5.3%, and the development is becoming more and more mature. With the deeper touch of other brands in the online shopping market, the proportion of footwear online shopping in the overall online shopping will stabilize.

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< p > Quanzhou brand makes use of e-commerce platform to achieve win-win industrial chain.

"In November 2011, Tao shoes net and XTEP launched Han Geng's special series of tide shoes. Users rushed to buy them online. In half a year, XTEP's sales volume in the shoe net exceeded 20 million yuan.

Zou Lei told reporters, "this cooperation has played a great advantage in the integrated marketing, procurement channels, bargaining power and the cooperation of the comprehensive e-commerce providers and brand dealers. Through the integration of the industrial chain, we should pry multiple resources to achieve the increment of the overall value of the industrial chain."

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< p > according to the data released by AI Consulting Group, China's footwear online shopping penetration has gradually increased.

In 2012, the total sales volume of China's footwear was about 456 billion yuan, an increase of more than 20% over the previous year.

Among them, China's footwear online shopping accounted for 15.1% of footwear consumption in 2012, and it is expected that this proportion will have a relatively rapid increase in 2016, or more than 20%.

Women shoes accounted for 47.9% of the scale of pactions, sports shoes for second sub categories, accounting for over 30.6%, men's shoes accounted for 16%, and shoes accounted for 5.5%.

Zou Lei believes that the proportion distribution is related to the consumption frequency and consumption unit price of different categories of online shopping consumers.

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< p > < strong > 70% brand "electric shock" < /strong > /p >

< p > Quanzhou for the 14 consecutive year, the total economic volume ranks first in Fujian Province, with strong manufacturing base, distinctive economic characteristics, well-developed industrial clusters and prominent brand advantages.

According to statistics, at present, Quanzhou has 105 well-known trademarks in China, ranking first in the country's prefecture level cities. The total number of valid registered trademarks has exceeded 130 thousand, ranking second in the prefecture level cities of China, 76 in listed companies, 46 in China's famous brand products, and 18 brands have entered the 500 most valuable brands in China.

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< p > in recent years, Quanzhou, with its 100 billion class footwear and garment industrial cluster, has become the largest and most concentrated shoe and clothing e-commerce service base in the country, relying on its strong brand advantage and flourishing e-commerce. It has also been listed as one of the four largest e-commerce industry bases in China.

It has trained seven famous wolves, XTEP, Anta, nine herd king, CABBEEN, and other online and offline "double male" enterprises and global shoe net, Amoy shoe net and other sub sectors of well-known e-commerce operation platform.

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In the past 2012, shoes and clothing industry was suffering from high inventory. However, in the "double eleven" marketing of Taobao Tmall's total sales of 19 billion 100 million, the traditional shoes and clothing brands were outstanding.

Among them, the seven wolves from Fujian eventually broke through 50 million yuan, and XTEP also broke through 20 million yuan. The brands such as nine Mu Wang, CABBEEN, Anta and 361 degrees were also harvested.

"Traditional shoes and clothing brands in the field of e-commerce, its brand maturity, controllable price system and other aspects of the strong supply chain advantages, as well as the increasingly understanding of the operation of the electricity supplier, so that it has completed the counter attack on the original brand of the network."

Analysis of the industry.

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< p > "in 2012, the city's e-commerce pactions amounted to 62 billion 100 million yuan, and the total retail sales reached 10 billion 100 million yuan. There were more than 80 thousand Taobao shops in Quanzhou alone. Only last year's" double eleven promotions "activities, the total number of online purchases and sales of Quanzhou products was over 8 hundred million on that day.

Wang Dongzhu, chairman of Quanzhou Electronic Commerce Association and chairman of Tao shoe net, said that more than 70% of the enterprises in the city are involved in e-commerce, and the soil of good enterprise development is pregnant with the good ecological environment of e-commerce.

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< p > it is reported that the summit has been successfully held for the four time, which has established a good communication platform for the e-business ecological chain. It has created a good atmosphere for the development of Quanzhou's e-commerce gathering, development and development.

"With the tremendous influence and many supporting activities obtained from the summit successfully, nearly 100 brands have achieved the expansion of marketing channels through the open platform, breaking through the growth bottleneck of the electricity supplier market, and many platform vendors have also made use of the strong brand advantage of Minnan to realize the expansion of category resources and scale benefits of footwear and clothing, thereby opening up more profit margins and improving the level of profitability so as to achieve a win-win situation.

Wang Dongzhu said.

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< p > < strong > electronic business platform giants compete for Quanzhou brand < /strong > /p >

Before P, we once thought that all products of shoes and clothing could be self operated, but eventually, there were many subdivision products that were not good for anyone, such as sports a target= "_blank" href= "http://www.91se91.com/", "dress less than /a", women's shoes, women's clothing, etc.

So we decided to give up these customers and do the bad things, and invite the traditional brands to be added.

CEO, a veteran customer, said that the brand will be consistent with the location of all customers. It is a standard for customers to choose cooperative brands.

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< p > Chen revealed that in the future, customers will create an open platform to invite traditional shoes and clothing brands to be settled in all customers.

Consultations and communication with some traditional brands are being launched and will be launched in May and June.

"Some shoes and clothing brands in Quanzhou are also in the process of discussing sports, women and other clothing brands onto customers."

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< p > "Dangdang will focus on the development of shoes and clothing products this year."

Known as the electricity supplier industry "big mouth" - Dangdang network CEO Li Guoqing is pointing to Jingdong, and the 2013 goal is to increase sales of shoes and clothing by more than 4 billion 500 million, more than Jingdong mall.

"Maybe this year's a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "will not be profitable, but our goal is to seize the beachhead of clothing.

At the same time, Li Guoqing also revealed that Dangdang will vigorously develop shoes and clothing categories in 2013, mainly attracting high-end and high-end brands to enter the market. The price performance ratio is also an important aspect to be considered. "Some brands do not want to promote sales under 30 percent off, then we will not accept them."

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< p > as a well-known business enterprise in Fujian, Tao shoes net is somewhat calm in the face of the big business platform in China.

"Unlike other platforms, we pay more attention to international brands. We are mainly local brands, and we have a high degree of absorption for footwear brands in Southern Fujian. This is our difference."

Wang Dongzhu said that through such a positioning, his platform will be distinguished from Tmall, Dangdang, Jingdong and other large platforms.

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< p > "many entrepreneurs in Quanzhou started their business from the stalls and slowly expanded their businesses, so we were not afraid of price wars."

Wang Dongzhu said, but he also hoped that Quanzhou and Minnan enterprises could cooperate with each other and cooperate with more third party platforms to form a good electricity supplier ecological environment.

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